Rafael Dominic B. Guevarra Email & Phone Number

Valenzuela, Ncr, Ph

Philippines

Senior officer in Development Strategic Planning & Analytics team which serves as the think tank of the Business Development Group. Responsible for development strategies, studying not only the consumer aspect but also the brick and mortar store portfolio with the goal to align what our stores provide with what the consumers need. Focuses on being data-driven in leading key development projects such as market research, data analytics, forecasting, post-analysis and new business model conceptualization. Reporting directly to the Business Development leadership team while occasionally handling key projects for the Executive Committee.- Strategic planner handling the Build Pillar of Business Development Group.- Co-lead in implementing new business concept models to improve profitability and customer experience- Conducts post-analysis of major projects and concepts implemented to determine scalability, best practices and points of improvements.- Lead studies regarding sales forecasting, portfolio expansion and store development cost reduction to maximizes profit and lower initial store investment.- Acts as the custodian to the Global Development Tool and oversees the accuracy and timeliness of its data.- Handles data consolidation and coordination with McDonald’s Global.

Philippines

In charge of assessing, protecting, preserving and enhancing the store portfolio of the company.- Conducts store assessments, trade area studies and financial analysis to determine action plans to improve store profitability.- Conceptualized portfolio optimization plans by conducting a macro to micro level study of the store portfolio in a given area.- Maintains professional relationships with multiple lessors, developers and local government entities which led to resolving store issues immediately.- Negotiates with lessors regarding renewal terms, rent and lease related concerns.- Collaborated with cross functional teams to manage store closures, re-imaging and relocations.- Exposed to subleasing and purchasing of properties, both in metro manila and provincial areas.

Ortigas

- Monitored and generated reports regarding various Purefoods dealer programs- Planned out basic forecasting for trade marketing projects of Tender Juicy Hotdogs and other grocery products

- Experienced marketing and sales work first-hand through creating marketing plans and doing trade check amongst various retail partners

- Gained exposure to different marketing operations such as market research, customer feedback evaluation and promotional events of restaurants such as IHOP (International House of Pancakes), PF Chang’s and Gyukaku

Bs Management With A Minor In Marketing, Certified Digital Marketeer By The International Institute Of Digital Marketing

Education record

Education record