Rafael J. Hernandez

Rafael J. Hernandez Email and Phone Number

Product Designer | Educator & Entrepreneur | Leading Teams & Delivering Innovative, User-Centered Design Solutions @ T. Rowe Price
100 East Pratt Street, Baltimore, Maryland 21202, us
Rafael J. Hernandez's Location
Miami, Florida, United States, United States
Rafael J. Hernandez's Contact Details
About Rafael J. Hernandez

As a versatile product designer, educator, and entrepreneur, I bring extensive experience in product design. My career spans start-ups that have gone public or been acquired, as well as large corporations with multinational clients. I specialize in leading teams and managing projects from concept to implementation, delivering innovative and user-centered, multi-platform design solutions.I work closely with stakeholders to set a strategic product design direction that balances business objectives with user needs, providing elegant, engaging, and intuitive experiences that drive measurable outcomes. Utilizing design thinking methodologies, I solve complex problems, achieve stakeholder alignment, enhance user satisfaction, and advance organizational goals.Never afraid to get my hands dirty, I enjoy the process of ideating, validating, wireframing, designing, prototyping, and testing. I thrive on opportunities to build, mentor, and lead teams, solving big challenges and providing value throughout the different phases of the design process.

Rafael J. Hernandez's Current Company Details
T. Rowe Price

T. Rowe Price

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Product Designer | Educator & Entrepreneur | Leading Teams & Delivering Innovative, User-Centered Design Solutions
100 East Pratt Street, Baltimore, Maryland 21202, us
Website:
troweprice.com
Employees:
5
Rafael J. Hernandez Work Experience Details
  • T. Rowe Price
    Vp, Lead Product Designer
    T. Rowe Price Mar 2023 - Present
    Baltimore, Maryland, Us
  • Drexel Studios (Formerly Alfred Lane Studios)
    Product Designer - Founder
    Drexel Studios (Formerly Alfred Lane Studios) Nov 2013 - Present
    • Provide strategic recommendations, solving complex business problems, and delivering measured results for organizations and their users• Specialize in crafting high-impact user experiences and applications for small businesses and larger corporationsProjects include:Fuego UX • 03/2022 – 01/2023• Managed a team of designers, performed and synthesized research into actionable recommendations, and designed two experiences addressing major pain points for Beeline, a vendor management system company• Delivered two MVP clickable prototypes for user validation and testing in Q2 of 2023Treuth, PBC • 01/2020 – Present (Ongoing advisor)• Lead design efforts to understand user needs and translate them into experiences that empower major retailers with tools and technology to combat organized crime• Advise on the product roadmap, help prioritize functionality, and set the vision for building experiences across mobile and desktop environmentsToast and Roast • 05/2021 – 05/2022• Led product design for a consumer-facing app facilitating bachelorette parties through question-and-answer gamesFreedom Auto Transport • 03/2020 – 07/2020• Led product design in a consulting engagement, creating a transportation management system integrating logistical and operational functionalities• Designed a solution for creating quotes and orders, tracking job status, processing payments, and tracking shipments door-to-door
  • Alfred Lane
    Founder
    Alfred Lane Nov 2012 - May 2023
    Miami Beach, Fl, Us
    Acquired by Commonwealth Provisions. Oversee design and operations of a personal + home fragrance studio. Also manage personnel and the production of our small-batch, premium fragrances and goods.
  • Thrivedx
    Lead Instructor - Ui/Ux Design
    Thrivedx Apr 2021 - Feb 2023
    Miami, Fl, Us
    As an instructor for Kansas State University, NJIT, University of Miami and UW-Madison, I lead online courses and teach all aspects of user experience and interface design to individuals looking to switch careers and enter the field. Courses included fundamentals of design, color theory, typography, grids and layouts, software tools, presenting design and portfolio preparation. Online courses were highly interactive and included lectures as well as hands-on sessions where students worked on a wide range of projects in preparation for entering the job market.
  • Ibm
    Mobile User Experience Designer, North America Mobile & Xr
    Ibm Jan 2019 - Jan 2020
    Armonk, New York, Ny, Us
  • Ibm
    Ios User Experience Designer, Apple + Ibm
    Ibm Sep 2015 - Dec 2018
    Armonk, New York, Ny, Us
    MobileFirst for iOS  + IBM partnership. As a designer, I have worked extensively on mobile enterprise solutions for healthcare, industrial and chemical products, education, consumer products and insurance. These iPhone, iPad and Watch apps have leveraged IBM's data capabilities and analytics with Apple's focus on design and the user.Working in an Agile environment, the process often entails executing design thinking workshops using IBM or Apple design methodologies, research, conceptualization, wireframing, prototyping, designing and leading other designers, POCs, presenting and selling ideas as well as working alongside the client, iterating, creating design languages, etc. Every project is different but I have delivered engaging, compelling solutions that have transformed the way our client's users work in their space. I've also been able to add value through design mentorship as well as community involvement with local and IBM-sponsored schools.
  • Grainger
    Freelance Visual/Ui Designer
    Grainger Jan 2014 - Sep 2014
    Lake Forest, Illinois, Us
  • Montway Auto Transport
    Lead Ui/Ux Designer
    Montway Auto Transport Jul 2013 - Dec 2013
    Schaumburg, Illinois, Us
  • Responsys (Acquired By Oracle 2013)
    Art Director
    Responsys (Acquired By Oracle 2013) Nov 2010 - Jul 2013
    Us
    Part of an award-winning team providing strategic and creative services to leading brands in the travel, retail, B2B and wireless internet service industriesOversee and orchestrate creative efforts among project managers, designers, copywriters, creative coordinators and HTML coders to ensure client’s program objectives are successful in engaging their audience and maximizing revenuePrototype, wireframe and design of a mobile site for the Responsys Interact 2012 conference; mobile site provided easy, on-the-go access to conference info to more than 1000 attendees made up of clients and prospectsDesign and implementation of a creative portal to encourage and foster creativity among creatives
  • Dotomi (Acquired By Valueclick 2011)
    Graphic Designer
    Dotomi (Acquired By Valueclick 2011) Jul 2009 - Nov 2010
    Chicago, Il, Us
    • Design of online advertising compaigns for Top 100 Internet Retail clients; work to align campaigns with internal client development’s business strategies in providing substantial incremental lifts in conversion rates • Partner with Account Managers and Account Development Directors to deliver online incremental lifts by optimizing creative via A/B, Multivariate testing and message sequencing • Coordination of studio resources between graphic designers and Flash developers to deliver highly relevant advertising to client’s target audience • Successful implementation of creative portal to promote sharing of resources, encourage creative discussions and foster conceptual thinking • Design and execution of creative presentations for clients across different verticals • Design of pitches and presentations for potential clients
  • Providence Life Services
    Freelance Graphic Designer
    Providence Life Services Oct 2008 - Jul 2009
    Tinley Park, Illinois, Us
    Successful implementation of new brand standards throughout marketing and collateral material.
  • Vivo Design Studio
    Creative Director/Designer
    Vivo Design Studio Jan 2008 - Oct 2008
    Design of logo, website, promotional and collateral materials for JC Thomas Marketing, WAM Asian Grill, Cutting Image Salon
  • Self Employed
    Freelance Graphic Designer
    Self Employed Jan 2007 - Dec 2007
    Design for local clients
  • Lm2
    Freelance Graphic Designer
    Lm2 Apr 2006 - Aug 2006
    Design and production of ads, brochures, packaging for clients including Lettuce Entertain You Enterprises; New West Realty and Terrapin Properties
  • C&A Marketing Corp.
    Graphic Designer
    C&A Marketing Corp. Nov 2005 - Apr 2006
    Design and production of packaging, collateral and marketing material for local and national clients such as CSC and Fellowes.
  • Harper College Via The Creative Group
    Freelance Graphic Designer
    Harper College Via The Creative Group Oct 2005 - Oct 2005
    Design and production of school materials
  • Ftd Via The Creative Group
    Freelance Graphic Designer
    Ftd Via The Creative Group Oct 2005 - Oct 2005
    Image retouching and production for FTD's website
  • Lm2
    Graphic Designer
    Lm2 Feb 2005 - Oct 2005
    Porto Alegre, Rs, Br
    Design and production of ads, collateral and marketing for real estate clients including New West Realty, Terrapin Properties, Lennar Homes and Joseph Freedman.
  • Integrated Merchandising Systems, Llc Via The Creative Group
    Freelance Graphic Designer
    Integrated Merchandising Systems, Llc Via The Creative Group Jan 2005 - Jan 2005
    Chicago Area, Il, Us
    Design and production of small, medium and large format displays and promotional material for The Home Depot
  • Cfm Direct Via The Creative Group
    Freelance Graphic Designer
    Cfm Direct Via The Creative Group Dec 2004 - Dec 2004
    Production of direct mail packages for Capital One and Advanta

Rafael J. Hernandez Skills

Email Marketing User Experience User Interface Design Advertising Art Direction Web Design Photoshop Online Advertising E Commerce Logo Design Illustrator Graphic Design Concept Development Creative Strategy Brand Development Mobile Design Interactive Advertising Wordpress Graphics Interaction Design Display Advertising Wireframes Visual Design Design Thinking Ios Design Mobile Application Design Wireframing Responsive Design Mobile Site Design Cross Channel Marketing Mobile Interaction Design Information Architecture Rapid Prototyping User Experience Design Mobile Applications Mobile Interface Design User Centered Design Experience Design Agile Methodologies Sketch App Principle App User Flows Prototyping Mockups Ux Research Usability Testing Google Material Design Augmented Reality

Rafael J. Hernandez Education Details

  • School Of The Art Institute Of Chicago
    School Of The Art Institute Of Chicago
    Certficate In Innovation And Creativity
  • Savannah College Of Art And Design
    Savannah College Of Art And Design
    Graphic Communications
  • University Of Wisconsin-Green Bay
    University Of Wisconsin-Green Bay
    Graphic Design
  • Wingate University
    Wingate University
    Art

Frequently Asked Questions about Rafael J. Hernandez

What company does Rafael J. Hernandez work for?

Rafael J. Hernandez works for T. Rowe Price

What is Rafael J. Hernandez's role at the current company?

Rafael J. Hernandez's current role is Product Designer | Educator & Entrepreneur | Leading Teams & Delivering Innovative, User-Centered Design Solutions.

What is Rafael J. Hernandez's email address?

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What is Rafael J. Hernandez's direct phone number?

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What schools did Rafael J. Hernandez attend?

Rafael J. Hernandez attended School Of The Art Institute Of Chicago, Savannah College Of Art And Design, University Of Wisconsin-Green Bay, Wingate University.

What are some of Rafael J. Hernandez's interests?

Rafael J. Hernandez has interest in Leadership Training, Design, Learning Portuguese, The World Of Coffee, Personal Development, The Art Of Rhetoric And Persuasion.

What skills is Rafael J. Hernandez known for?

Rafael J. Hernandez has skills like Email Marketing, User Experience, User Interface Design, Advertising, Art Direction, Web Design, Photoshop, Online Advertising, E Commerce, Logo Design, Illustrator, Graphic Design.

Who are Rafael J. Hernandez's colleagues?

Rafael J. Hernandez's colleagues are Md Shuja Uddin, Tawanda Cottman, Francesco D'acunzo, Ryan Bird, Mba, Msis, Kimberly Young, Doug Wilson, A-Csm, A-Cspo, Pmp, Faran Nadeem.

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