Rafael J. Hernandez Email and Phone Number
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As a versatile product designer, educator, and entrepreneur, I bring extensive experience in product design. My career spans start-ups that have gone public or been acquired, as well as large corporations with multinational clients. I specialize in leading teams and managing projects from concept to implementation, delivering innovative and user-centered, multi-platform design solutions.I work closely with stakeholders to set a strategic product design direction that balances business objectives with user needs, providing elegant, engaging, and intuitive experiences that drive measurable outcomes. Utilizing design thinking methodologies, I solve complex problems, achieve stakeholder alignment, enhance user satisfaction, and advance organizational goals.Never afraid to get my hands dirty, I enjoy the process of ideating, validating, wireframing, designing, prototyping, and testing. I thrive on opportunities to build, mentor, and lead teams, solving big challenges and providing value throughout the different phases of the design process.
T. Rowe Price
View- Website:
- troweprice.com
- Employees:
- 5
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Vp, Lead Product DesignerT. Rowe Price Mar 2023 - PresentBaltimore, Maryland, Us -
Product Designer - FounderDrexel Studios (Formerly Alfred Lane Studios) Nov 2013 - Present• Provide strategic recommendations, solving complex business problems, and delivering measured results for organizations and their users• Specialize in crafting high-impact user experiences and applications for small businesses and larger corporationsProjects include:Fuego UX • 03/2022 – 01/2023• Managed a team of designers, performed and synthesized research into actionable recommendations, and designed two experiences addressing major pain points for Beeline, a vendor management system company• Delivered two MVP clickable prototypes for user validation and testing in Q2 of 2023Treuth, PBC • 01/2020 – Present (Ongoing advisor)• Lead design efforts to understand user needs and translate them into experiences that empower major retailers with tools and technology to combat organized crime• Advise on the product roadmap, help prioritize functionality, and set the vision for building experiences across mobile and desktop environmentsToast and Roast • 05/2021 – 05/2022• Led product design for a consumer-facing app facilitating bachelorette parties through question-and-answer gamesFreedom Auto Transport • 03/2020 – 07/2020• Led product design in a consulting engagement, creating a transportation management system integrating logistical and operational functionalities• Designed a solution for creating quotes and orders, tracking job status, processing payments, and tracking shipments door-to-door
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FounderAlfred Lane Nov 2012 - May 2023Miami Beach, Fl, UsAcquired by Commonwealth Provisions. Oversee design and operations of a personal + home fragrance studio. Also manage personnel and the production of our small-batch, premium fragrances and goods. -
Lead Instructor - Ui/Ux DesignThrivedx Apr 2021 - Feb 2023Miami, Fl, UsAs an instructor for Kansas State University, NJIT, University of Miami and UW-Madison, I lead online courses and teach all aspects of user experience and interface design to individuals looking to switch careers and enter the field. Courses included fundamentals of design, color theory, typography, grids and layouts, software tools, presenting design and portfolio preparation. Online courses were highly interactive and included lectures as well as hands-on sessions where students worked on a wide range of projects in preparation for entering the job market. -
Mobile User Experience Designer, North America Mobile & XrIbm Jan 2019 - Jan 2020Armonk, New York, Ny, Us -
Ios User Experience Designer, Apple + IbmIbm Sep 2015 - Dec 2018Armonk, New York, Ny, UsMobileFirst for iOS + IBM partnership. As a designer, I have worked extensively on mobile enterprise solutions for healthcare, industrial and chemical products, education, consumer products and insurance. These iPhone, iPad and Watch apps have leveraged IBM's data capabilities and analytics with Apple's focus on design and the user.Working in an Agile environment, the process often entails executing design thinking workshops using IBM or Apple design methodologies, research, conceptualization, wireframing, prototyping, designing and leading other designers, POCs, presenting and selling ideas as well as working alongside the client, iterating, creating design languages, etc. Every project is different but I have delivered engaging, compelling solutions that have transformed the way our client's users work in their space. I've also been able to add value through design mentorship as well as community involvement with local and IBM-sponsored schools. -
Freelance Visual/Ui DesignerGrainger Jan 2014 - Sep 2014Lake Forest, Illinois, Us -
Lead Ui/Ux DesignerMontway Auto Transport Jul 2013 - Dec 2013Schaumburg, Illinois, Us -
Art DirectorResponsys (Acquired By Oracle 2013) Nov 2010 - Jul 2013UsPart of an award-winning team providing strategic and creative services to leading brands in the travel, retail, B2B and wireless internet service industriesOversee and orchestrate creative efforts among project managers, designers, copywriters, creative coordinators and HTML coders to ensure client’s program objectives are successful in engaging their audience and maximizing revenuePrototype, wireframe and design of a mobile site for the Responsys Interact 2012 conference; mobile site provided easy, on-the-go access to conference info to more than 1000 attendees made up of clients and prospectsDesign and implementation of a creative portal to encourage and foster creativity among creatives -
Graphic DesignerDotomi (Acquired By Valueclick 2011) Jul 2009 - Nov 2010Chicago, Il, Us• Design of online advertising compaigns for Top 100 Internet Retail clients; work to align campaigns with internal client development’s business strategies in providing substantial incremental lifts in conversion rates • Partner with Account Managers and Account Development Directors to deliver online incremental lifts by optimizing creative via A/B, Multivariate testing and message sequencing • Coordination of studio resources between graphic designers and Flash developers to deliver highly relevant advertising to client’s target audience • Successful implementation of creative portal to promote sharing of resources, encourage creative discussions and foster conceptual thinking • Design and execution of creative presentations for clients across different verticals • Design of pitches and presentations for potential clients -
Freelance Graphic DesignerProvidence Life Services Oct 2008 - Jul 2009Tinley Park, Illinois, UsSuccessful implementation of new brand standards throughout marketing and collateral material. -
Creative Director/DesignerVivo Design Studio Jan 2008 - Oct 2008Design of logo, website, promotional and collateral materials for JC Thomas Marketing, WAM Asian Grill, Cutting Image Salon
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Freelance Graphic DesignerSelf Employed Jan 2007 - Dec 2007Design for local clients
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Freelance Graphic DesignerLm2 Apr 2006 - Aug 2006Design and production of ads, brochures, packaging for clients including Lettuce Entertain You Enterprises; New West Realty and Terrapin Properties
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Graphic DesignerC&A Marketing Corp. Nov 2005 - Apr 2006Design and production of packaging, collateral and marketing material for local and national clients such as CSC and Fellowes.
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Freelance Graphic DesignerHarper College Via The Creative Group Oct 2005 - Oct 2005Design and production of school materials
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Freelance Graphic DesignerFtd Via The Creative Group Oct 2005 - Oct 2005Image retouching and production for FTD's website
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Graphic DesignerLm2 Feb 2005 - Oct 2005Porto Alegre, Rs, BrDesign and production of ads, collateral and marketing for real estate clients including New West Realty, Terrapin Properties, Lennar Homes and Joseph Freedman. -
Freelance Graphic DesignerIntegrated Merchandising Systems, Llc Via The Creative Group Jan 2005 - Jan 2005Chicago Area, Il, UsDesign and production of small, medium and large format displays and promotional material for The Home Depot -
Freelance Graphic DesignerCfm Direct Via The Creative Group Dec 2004 - Dec 2004Production of direct mail packages for Capital One and Advanta
Rafael J. Hernandez Skills
Rafael J. Hernandez Education Details
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School Of The Art Institute Of ChicagoCertficate In Innovation And Creativity -
Savannah College Of Art And DesignGraphic Communications -
University Of Wisconsin-Green BayGraphic Design -
Wingate UniversityArt
Frequently Asked Questions about Rafael J. Hernandez
What company does Rafael J. Hernandez work for?
Rafael J. Hernandez works for T. Rowe Price
What is Rafael J. Hernandez's role at the current company?
Rafael J. Hernandez's current role is Product Designer | Educator & Entrepreneur | Leading Teams & Delivering Innovative, User-Centered Design Solutions.
What is Rafael J. Hernandez's email address?
Rafael J. Hernandez's email address is ra****@****ail.com
What is Rafael J. Hernandez's direct phone number?
Rafael J. Hernandez's direct phone number is +131250*****
What schools did Rafael J. Hernandez attend?
Rafael J. Hernandez attended School Of The Art Institute Of Chicago, Savannah College Of Art And Design, University Of Wisconsin-Green Bay, Wingate University.
What are some of Rafael J. Hernandez's interests?
Rafael J. Hernandez has interest in Leadership Training, Design, Learning Portuguese, The World Of Coffee, Personal Development, The Art Of Rhetoric And Persuasion.
What skills is Rafael J. Hernandez known for?
Rafael J. Hernandez has skills like Email Marketing, User Experience, User Interface Design, Advertising, Art Direction, Web Design, Photoshop, Online Advertising, E Commerce, Logo Design, Illustrator, Graphic Design.
Who are Rafael J. Hernandez's colleagues?
Rafael J. Hernandez's colleagues are Md Shuja Uddin, Tawanda Cottman, Francesco D'acunzo, Ryan Bird, Mba, Msis, Kimberly Young, Doug Wilson, A-Csm, A-Cspo, Pmp, Faran Nadeem.
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