Rafael Kapell Email & Phone Number

Dallas-Fort Worth Metroplex

Dallas-Fort Worth Metroplex

Dallas-Fort Worth Metroplex

Relaunched the team for the 2021 season, the 1st "normal" one since COVID began. Used these experiences to help drive exponential growth for the 2022 season, the first without COVID restrictions limiting attendance.- Oversee activations and serve as key point of contact for all partnership accounts, totaling more than $3M of revenue- Leveraged improved processes and strong relationships to renew 92% of revenue leading into the 2022 season- Collaborate with internal stakeholders to deliver on partnership goals and fulfill trade partnership obligations such as team travel, apartment furnishings, and medical treatments.- Introduce new market research practices across the organization to help adjust sales & marketing strategies, such as new asset valuation insights that directly led to new and renewed partnership deals

Dallas-Fort Worth Metroplex

Dallas-Fort Worth Metroplex

Dallas-Fort Worth Metroplex

Launched a National Lacrosse League expansion franchise for the inaugural 2021-22 season, finishing #1 in team partnership revenue across the league.- Oversee activations and serve as key point of contact for all partnership accounts, including the largest team deal in NLL history- Collaborate with internal stakeholders to deliver on partnership goals and fulfill trade partnership obligations such as team meals, hotels, and appearances- Introduce new market research practices across the organization to help adjust sales & marketing strategies, such as insights on fan awareness of partners that directly led to YoY renewal success

Greensboro, North Carolina

Hybrid tickets/partnerships sales & service role with other responsibilities touching marketing and community functions.- Serviced 50+ corporate partner and season ticket member clients, renewing 85% into the 2020-2021 season by using empathy and strong relationships to navigate COVID safety and financial concerns- Generated $42K in new ticketing revenue, on pace to reach 120% of sales goal until COVID postponement- Developed new tactics to drive ticket sales such as a new referral program, a revitalized "Kids Club," and revamped website page layouts.- Collaborated with senior management on multiple functions including marketing, such as formulating a new “Fan Appreciation Week” campaign that generated 500+ new leads and a 50% increase in social engagement

Cleveland, Ohio

Rotational development program focused on driving revenue in the 'Ticket Sales & Service' and 'Corporate Partnerships & Premium Hospitality' departments.Corporate Partnerships & Premium Hospitality Rotation:- Contributed to the negotiation and ideation of $1.5M in new secured sponsorship revenue by participating in calls, building proposals, and collaborating with sales executives on strategies- Proposed marketing partnerships to personally-researched leads and guided negotiations in-person with a variety of businesses- Spearheaded analysis of team digital marketing asset valuations and presented findings to executives- Assisted with gameday activations and events for partners to fulfill contractual obligations and build rapport with client contactsTicket Sales & Service Rotation:- Led my peer class by generating more than $100K of revenue through the sale of season, group, and premium ticket products- Converted new business beyond assigned campaigns by researching qualified leads and attending community events- Provided quality service to customer accounts by processing payments, delivering contracts, and fulfilling requests as needed

Columbus, Ohio

Columbus, Ohio Area

-Serve as an ambassador for the university and the Department of Recreational Sports-Work directly with the Outreach Programs Coordinator and assist in the daily operations, development, and administration of strategies for numerous programs and events offered by the Department of Recreational Sports and other campus entities-Develop relationships with students, professionals, and faculty on campus-Work with all appropriate staff members to ensure that program initiatives are executed and position duties are fulfilled-Identify target audiences and create innovative programs to engage these audiences-Collaborate with university students, professionals, and faculty to meet the needs of students on campus

Columbus, Ohio Area

- Monitored main access points by greeting members as they enter the RPAC, one of the largest college recreational facilities in the country- Accurately fulfilled hundreds of equipment rentals and product sales for patrons- Provided superior customer service to every patron by directing them properly, doing laundry, and proactively addressing other issues that they might face

Columbus, Ohio Area

• Operated the main ticket office during home games for the 2018 season• Sold single game ticket products to walk-up customers and upsold to premium locations when possible• Effectively communicated information about a growing sports property in the first lacrosse-specific stadium in the US

Columbus, Ohio Area

-Oversaw various projects to facilitate the planning and preparation of RMHC special events-Acted as a liaison between RMH and vendors by researching, soliciting, and obtaining event sponsors-Updated guest registration and related data entry objectives-Assisted with donor acknowledgement and guest follow-up

Columbus, Ohio Area

Worked in the Fine Jewelry, Fashion Jewelry, and Watch departments selling a variety of pieces at one of the largest volume stores in Ohio.

Columbus, Ohio Area

- Shadowed store leaders to understand how each of their roles drives retail sales- Analyzed daily reports on customer satisfaction, sales, credit account openings, and other facets of associate performance to identify growth opportunities- Mentored associates on integrating technology into their sales process in order to enhance customer interactions and sales volume- Conducted a storewide campaign to improve the utilization of a CRM/customer loyalty program named "MyClient" that ultimately boosted usage and sales productivity of all associates involved by a significant margin

Columbus, Ohio Area

Columbus, Ohio

- Served as a key resource and mentor to more than 100 residents of University Housing- Coordinated programs that promote to students the 4 core values of Student Life: wellness, inclusion, learning, and community- Ensured a safe and healthy living environment for residents- Worked with Hall Director, Resident Manager, and other Resident Advisors to create the ideal student experience- Operated the front desk to greet and provide quality service to residents, employees, and visitors

Columbus, Ohio Area

- Analyzed 5 years worth of digital performance metrics from the team website and social media platforms- Constructed reports measuring fans' online exposure and interaction with club partners- Created webpages, updated content, and strategically placed ads on the club’s website- Formulated new digital media strategies to increase fan engagement- Assisted in developing live content for large events such as the 2017 MLS SuperDraft and the 2016 USA v Mexico FIFA World Cup Qualifying Match

Gainesville, Texas

- Facilitated growth and development of every camper by providing deep, meaningful experiences- Responsible for building a healthy community in the youngest boys’ cabin (ages 6-11)- Developed and instructed the curriculums for the kids’ enrichment programs for activities including paintball, camping, archery, and Lego robotics

Columbus, Ohio, United States

- Upheld the integrity of facilities by cleaning and restocking toiletries- Followed and completed detailed task lists under specified time constraints- Provided high levels of customer service and cleanliness during large sports and entertainment events

- Executed marketing campaigns across various new media platforms- Optimized social media presentation and practices to improve professionalism and increase exposure- Significantly increased website visits directed from online marketing campaigns

Bachelor Of Science In Business Administration (B.S.B.A.), Marketing

Activities and Societies: Paraprofessional Council, Lincoln Activities Board, CRU at OSU, Undergraduate Student Government, Media.

High School, Magna Cum Laude

Activities and Societies: Student Council, National Honor Society, Speech & Debate Team, Peer Assistance Leadership (PALs) Program, Class.