❯ Build branding of the most diverse brands, prepare and make the design of visual projects in various formats and for all types of print or digital media, to bring great results.❯ Create and develop marketing materials for online and offline campaigns, exhibitions, sales, product launches, etc. whether they are ebooks, flyers, POS, packaging, newsletter, posts for social networks, landing pages, banners, videos, flyers, brochures, corporate presentations, editing, and image manipulation, among others.> Provide consulting services for strategic management of social networks (Instagram) related to content creation, growth and engagement strategies.Get in touch so we can chat and work together:📞+55 35 9 8884-7463✉ rafaelkirov@outlook.com Some of my work:💡 https://www.behance.net/rafaelkirov

❯ Group formed by 08 brands in the aesthetics sector.✅ Main results:• Implemented the marketing department, which had only one person. As a result, it was possible to expand the area to 6 professionals, increasing the workflow, and helping the group to absorb more demands and grow sustainably.• Organized the tasks, workflow, time management, activity direction, responsibilities of each function, and the correct communication between the companies and the specific sectors, which resulted in time reduction in each task to scale up production.• Implemented the concept of continuous learning through daily courses and training to constantly strengthen and develop the team.• Led and coached team members to be more assertive and focused within the specified standards. ❯ Responsibilities:• Manage the creative strategy and workflow. • Lead and manage the creative team as a whole, ensuring quality deliverables and alignment with brand positioning.• Create campaigns with each of the companies.• Structure each project, delivering and reviewing with the responsible team, using tools such as Trello, Runrunit.• Elaborate and define delivery schedules.• Follow and review the progress of each demand, to meet pre-established goals and deadlines.• Review final deliverables, guide the creative team, and ensure quality through meetings, reference research, and brainstorming.• Prepare creative presentations on brand strategy and concepts in Powerpoint.• Develop strategic creative pieces as needed using Adobe Creative Suite (Photoshop, Illustrator, and Indesign).• Promote optimization and continuous growth of the team.• Participate in brainstorming sessions to share new perspectives and design ideas.

❯ With over 60 years of history, Atalaia is the biggest reference in Brazil in military footwear. The Atalaia boots are the best-selling and most remembered in the national market.✅ Main results:• The company started its expansion through franchising in 2017. I had direct and intense participation in the whole process of creating and organizing the marketing department, from absolute zero, to serving new franchise units. Today there are more than 20 units throughout Brazil!• Created and organized the workflow, which resulted in time reduction in each task to scale up production.• Developed creative concepts, art direction/photography, and initial strategies for the units, which helped build the brand reputation and increased confidence to attract more customers and potential franchisees.• Led and coached team contributors to be more assertive and focused within specified standards. ❯ Other Responsibilities• Lead the team and design initiatives• Develop marketing action calendar and coordinate the creation of new pieces• Develop promotional materials, product lines, store standardization, various manuals, banners, posts for social networks, POS, videos, email content, and many other things that were needed for the first units to start up (through Adobe Creative Suite and Office Suite).• Create and implement marketing campaigns for the network;• Ensure the flow of information with the agency and approvals of posts and other requests.• Standardize all design, file name structure, and folder organization.• Standardize cloud of files and resources to be used by new franchisees for months ahead, using DropBox.• Help produce all print and digital visual content needed for brand communication.• Prepare creative presentations on brand strategy and concepts in Powerpoint.

❯ Company in the franchising sector holding 4 brands in the beauty/aesthetics and food sectors.✅ Main results:• Built the visual identity and branding of the 4 brands of the chain, from absolute zero in all digital and print possibilities. This brought the necessary strength and reputation for the franchisor to present itself to the public, attracting and closing dozens of new franchisees every month.• One of the most successful cases was the branding for the "Cheirin Bão" franchise, which today is the largest specialty coffee chain in the world, with more than 450 units. ❯ I worked directly with the marketing manager in the creation of actions, campaigns, market analysis, and marketing actions; leverage and concept development for the brands. In the area of project management, I implemented processes that facilitated the flow of activities between sectors.❯ Other responsibilities:• Developing and designing visual projects for all types of print or digital media: visual identity, POS material, brochures, flyers, websites, and social media, among others.• Create and lead the creative process based on briefings.• Prepare creative presentations on brand strategy and concepts in Powerpoint.• Standardize design in a simple and organized way for adaptations and reproductions by other designers on the team.• Prepare design files for print production and web development.• Manage multiple projects at once, prioritizing tasks and ensuring on-time delivery.• Create and manage file naming structure and folder organization.• Manage online file repositories for providing marketing material to franchisees throughout Brazil.• Participate in brainstorming sessions to share new perspectives and design ideas.

❯ Creative agency with a focus on digital, Massive365 is a company that works in close partnership with major advertising agencies in Brazil (Agência Click/Isobar), in constant evolution and driven by technology and innovation.✅ Main achievements:- Collaborated with the team responsible for managing TIM's website. We managed to reduce the time and scale the production of visual materials for campaigns and promotions, which changed daily. Thus, the time invested in each task was shorter and much more efficient. The result was a dynamic, up-to-date site that can bring in and retain more customers.• Also produced campaigns for Agência Estado (a leader in the Brazilian communication market in its areas of activity) and especially for the launch of Estadão Broadcast (a pioneer in the distribution of real-time information and leader in the national financial market), aired in newspapers with nationwide circulation. The campaign succeeded in drawing attention to the new product and expanded the new customer base, which today is one of the largest in the country. ❯ Other responsibilities:• Creating and driving the creative process based on briefings.• Elaboration and conception of visual projects for all types of printed or digital media: visual identity, POS material, brochures, flyers, websites, and social media, among others.• Format/size adaptation to the different publishing channels;• Collaboration with the team for problem-solving and various improvements;• Prepare creative presentations on brand strategy and concepts in Powerpoint.• Participate in brainstorming sessions to share new perspectives and design ideas

❯ Agency specialized in packaging design. For over 30 years, it has been inserting new products and technologies that impact the lives and habits of consumers. Its clients include the largest companies in the Brazilian market.✅ Main results:- Created several packaging projects that resulted in brand strengthening and a significant increase in sales for the biggest names in the Brazilian retail market: Bombril (a Brazilian company with more than 70 years of activity in the hygiene and cleaning industry and owner of well-known brands), CasaKM, Davene, Arcor, Mantecorp, among others. • Some of these products are sales champions in the Brazilian market, in their categories.❯ Responsibilities:• Creating packaging layout and visual concepts (using Adobe Creative Suite).• Develop and/or adapt packaging layout, for brands and products always meeting the standards and applicable laws.• Modification of elements and adaptation to different contexts and formats.• Artwork finalization of files.• Formulate, adapt, and elaborate layouts, mock-ups, drawings, digital artwork, and/or other forms of visual representation necessary for the development and presentation of projects.• Validate internally the labeling statements according to the required grammar, language/translation, and standards.• Make the sketch available in image formats, with accepted reading conditions (PDF) and in the accepted standards.• Make the high-resolution artwork available to suppliers through compatible electronic media.• Assist in the development, adjustment, and archiving of layouts for all of the company's products, ensuring that they comply with legislation, labeling norms, and company standards.