Rafaella Finci Email & Phone Number

São Paulo, Brasil

- Creating workflows for e-commerce, from lead nurture to after-purchase process;- Creating workflows and campaigns to improve retention among app users;- Segment optimization to improve conversion rate and lower spam rate;- Tests with other teams withing the company to improve our engagement rate;- Creating reports and tangible metrics to keep track of CRM results focusing on e-commerce (unavailable until then);- Tests with different communication channels inside the app (e.g.: custom-code in-app messages);- Campaing optimization, documentation and evergreen content maintenance.Results:> 245% increase in conversion rate from CRM on web comparing Sep/21 and Jul/22;> 269% increase in revenue coming from CRM comparing the same period;> 23% increase in app premium subscription renewals between May/2022 and April/2023;> 18% increase in premium subscriptions purchases comparting the same period as above.Tools used: Braze, Sendgrid, Figma, GitHub, Amplitude, Stripo, Coda + company native tools.

São Paulo, Brasil

- Creating a new strategy to improve CRM's share among other marketing channels at Liv Up;- Creating a definition of clients journey and how to better communicate with each of these cluster;- Full analysis of the events (Segment), data and integrations between our database and our CRM tool (Braze);- Diversifying our content strategy inside CRM's workflows;- Management of Liv Up's CRM team.> The revenue generated via CRM had a 106% growth between December 2020 and April 2021; 26% growth on the CRM's share of the company's results.

São Paulo, Brasil

- Evaluation of the result of the current CRM strategy;- Creation of new segmentations based on content and customization of channels;- Diversify communication to work on the relationship, as well as conversion;- Planning a new CRM strategy for Liv Up;- Development of the brand's blog content strategy;> Increase of 100% in the revenue generated through CRM during these 4 months and 15% growth comparing Nov/19 and Nov/20. The revenue generated through Push Notifications had a 241% growth between August and November/2020.> 70% increase in clicks on Liv Up's blog through Google Search Console and 85% growth in impressions between October and November/20.

São Paulo, São Paulo

- Created and coordinated an army of freelance content writers for Liv Up's SEO strategy;- Developed the content marketing strategy for the brand, including it's e-commerce;> 3170% increase in clicks on Liv Up's blog through Google Search Console and a 1762% growth in impressions on a 10-month period.

Sao Paulo, Brazil

SEO and CRM:• Structuring a category tree for the e-commerce: the objective was to create a better buying process for the client, improving its usability;• Creating a new structure for the design sprint to create a more efficient work: optimizing creative pieces so that the same communication could be applied in different channels;• Choosing and deploying a multi-channel CRM stack: we explored different tools to find a structure that centralized all our customers’ informations, making it easier to target different segments in our campaigns;PERFORMANCE:• Creating a strategy that focused on the message: message sending in a multi-channel net (Facebook, Instagram, Ads, Push, SMS) to make sure our customers received it, regarding the format it was delivered;• Bound between marketing, comercial and pricing teams: I word with the CMO to make sure our work-processes were being followed;• Coordinating and dealing the partnership between the company and more than 20 digital influencers per month;• Tracking KPIs such as ROI, CAC, CTR, Open Rate, Bounce, Keyword Ranking, etc.

São Paulo

• Keyword ranking analysis;• Planning and developing a collections strategy for the e-commerce with SEO;• Creating, developing and setting up marketing automations campaigns;• Developing the e-commerce’s CRM with a multi-channel strategy;• Segmentation of leads and customers according to their shopping profile;• Creating, setting up and analyzing Facebook Ads Campaigns while performing A/B testing;• Design Sprint management with Scrum methodology;• Website Traffic measurement via Google Analytics and PoweBi;Worked with: SharpSpring, Drip, Blueshift, Unbounce, SemRush, Periscope and Redash (SQL), Notion, PowerBI, Google Analytics, Liquid Tags, ActiveCampaign, HTML, CSS, Google Tag Manager.

São Paulo, Sp

• Planning and executing social media content: I created the content and the visual arts for the social profiles of the brand;• Creating and deploying an Inbound Marketing strategy: creating blog content, lead nurturing automations and landing page building;• Graphic Design creations: used Photoshop to develop PowerPoint presentations, promotional flyers and displays.

São Paulo

• Content creation, updating and monitoring of social media;• Content creation for the website’s blog.

São Paulo, Brazil

• Formulating a new website for the magazine: I studied and developed alongside the designer a new website layout that could generate a better experience for the readers, maintaining the magazine’s branding, without it being a direct replica of the printed version;• Creating a columnists’ net for the website: it was my job to make partnerships with different cultural personalities to write entertainment tips for our readers;• Writing pieces about culture, all focused in the high-society audience of the magazine; adapting all of the magazine’s content to the website respecting SEO rules.

São Paulo, Brazil

• Content writing for websites and blogs: Brazilian Guru and Pague Já; • Content writing to social media profiles: clients such as Thomas and Friends, SPAventura;• Monitoring and creating simple reports for our social media clients.

São Paulo, Brazil

• Advertise the cultural center’s events to the main online and printed medias;• Updating the website information and creating content to the social media profiles daily;• Creating simple audience reports for the cultural center’s website and blog.

São Paulo, Brazil

• Editing all the pieces other writers produces and changing Guia da Semana’s covers for all of the 23 cities it covered;• Content writing: concert’s reviews, interviewing national and international personalities and writing pieces about cultural events in Brazil;• Coordinating teams from São Paulo, Porto Alegre, Curitiba and Florianópolis.

São Paulo, Brazil

• Writing pieces related to cultural entertainment with SEO techniques;• Interviews with national and international personalities;• Cultural and gastronomical event reviews; • Updating the website’s database.

São Paulo, Brazil

• Writing special pieces to ObaOba’s website related to young culture;• Events and concerts reviews, such as Virada Cultural, Pride March, and others;• Updating the website’s database.

Curso Livre, Retention And Engagement Deep Dive

Curso Livre, Python Pro

Curso De Férias, Growth Hacking

Comunicação Visual - Design Gráfico

Gestão De Mídias Digitais

Iniciação À Culinária

Html5 E Css3 - Criação De Website

Comunicação Social - Jornalismo

Education record