At Artétipos I was invited to implement and be responsible for the entire Inbound Marketing journey of the company that was starting in the market. I already had extensive experience in Inbound for B2B audiences and this was an exciting challenge as it would be the first time that I would implement the entire strategy for the B2C audience. I started the area from scratch, implemented the tools and strategies and currently we have more than 300k followers in our networks and +6,000 customers in our online products.Today, with the area already implemented and well organized, I continue to develop and update the entire strategy for the lead's journey with the company: from attraction to post-sales relationships. I work from creating and sending emails and creating Landing Pages, to strategic planning and creation of automation flows (I implemented automation flows in our main channels: whatsapp, email, Instagram message), nutrition and analysis of results. Always looking to be aware of new technologies and implement.With the growth, today I coordinate the marketing team, where I have a team in the area of ​​Social Media, Relationship Marketing, Designer and Copywriting, which help me in all the execution of the strategies that I implement.In addition to my team, I have a direct relationship with the sales team, where I follow and analyze each stage and sales process and always seek to bring new tools and automations to help them.In January 2023, we received contact from our RD Station account manager, where she recognized us as one of the biggest accounts that attract leads and use all the tool's resources. We currently have an average entry of 15,000 leads/month with sales conversion of warm leads around 10%.Audience: B2CTools: RD Station Marketing, RD Station CRM, RD Station WhatsApp, ManyChat, Analytics.

- I was invited to work in the marketing team where I worked in the Inbound Marketing area with strategies for both fronts of the organization: Educational Solutions, Corporate University and Talent Management, focused on strategies for B2B leads.- Participation with the Sales Director of the organization in the Race2Revenue of SAP partners, where we developed the entire Inbound Marketing strategy for our new product Talentools Recruiting Booster.Result: We won first place as the company that most stood out in its strategies focused on attracting, converting and delighting product customers.- Participation in the SAP Partner Digital Demand Generation Academy 2019, where I spent the week at SAP planning marketing strategies for lead generation and B2B demands.- Worked alongside the Inside Sales team to assist them in the conversion stage.- Implementation of the company's annual Marketing plan, where strategies and annual budget were defined for our area.- Coordinated our relationship with the agency responsible for Ads, where together we analyzed metrics, SEO and strategies to attract.Tools: RD Station (Full), PipeDrive (CRM), Analytics, Linkedin SalesNavigator

- Responsible for the Inbound Marketing area where I worked with focused strategies for each Inbound process: Attract, Convert, Sell and Delight. Worked alongside the Inside Sales, Sales, Customer Success and Products team.- Responsible for creating marketing emails, LandingPages focused on conversion, website attraction/conversion strategies, SEO, worked alongside copywriting to create rich materials (e-book, infographics, presentations).Audience: B2BTools: RD Station, PipeDrive, Hubspot.Linkedin SalesNavigator

- Responsible for attracting, converting and relating to leads/customers. I implemented the essential Inbound Marketing strategies at the agency: SEO, Blog, Rich Materials, Marketing E-mails, LandingPages, Customer Relationship E-mails, Customer Survey, Commercial Materials for the commercial team.- We sent a proposal and became partners, being the official travel agency of the Conarh 2017 and 2018 event, where I developed, alongside their team, strategies for attracting and converting participants to the event, where, in addition to the ticket, they already closed the travel package with us . The partnership was a success and continued for the next few years.- Led the project for the new visual identity of the company's website and blog, following UX and SEO trends.- Development of the creation of the company's visual identity and tone of voice, which was focused on being a "Spokesperson" for news about corporate travel and airlines.Audience: B2B.Tools: MailChimp, Wordpress.

- Product creation and project monitoring in all its cycles: From creation to development, product design and final delivery. - Worked and dealt directly with Influencers to promote the company. - It was here that I had my first contact with Inbound Marketing, where I learned and applied every strategy and journey; - The company participated in the BNI group (Business Network International) and I was the company's representative in the groups and meetings, where we discussed strategies and partnerships for dissemination and sales.