I'm a seasoned marketer adept at crafting compelling narratives and executing impactful campaigns that drive tangible business results. With a relentless pursuit of excellence and a strategic mindset, I strive to innovate in the dynamic marketing landscape. Passionate about Creative Effectiveness, I work to raise the creative bar for my team and partner agencies, utilizing data-driven approaches to enhance marketing strategies, ultimately delivering quantifiable results. Graduating from the University of São Paulo with a degree in Advertising and Marketing provided me with a solid foundation, while my immersive experience in Ambev's Sales Trainee Program shaped my holistic understanding of business dynamics. My ambition to ascend to the role of a Brand CEO is fueled by a commitment to elevate brand equity and foster overall business growth.Currently serving as Regional Sales Marketing Manager at Ambev, I lead a dynamic team responsible for shaping marketing strategy and optimizing performance across Central West and Northern Brazil. Leading collaborative initiatives for brands like Corona, Brahma, Budweiser, and Stella Artois has equipped me with invaluable insights into market dynamics and consumer behavior.During my tenure as Stella Artois Brand Planner, I orchestrated successful product launches and expansions in collaboration with cross-functional teams, achieving remarkable milestones in brand performance and market share. Notable achievements include:- Stella 600ml Launch and Expansion: Distribution All-Time High, Incremental Volume (+13% vs LY), and ON Trade Weight Increase (+21% vs LY)- Stella Gluten Free National Launch and Integrated Marketing Campaign: Volume All-Time High (+91% vs Target) and Portfolio Weight All-Time High (12%)- Stella Pure Gold Launch and Integrated Marketing Campaign: Stella Long Neck Volume Growth (70% from Pure Gold), Total Stella Volume Growth (+7.7% vs LY), MACO Increase, and All-Time High in Brand Attributes and AffinityMy background in Human Resources has been instrumental in shaping my leadership skills and driving organizational effectiveness and employee engagement. There, I:- Developed and implemented D&I Programs- Led recruitment and onboarding efforts to attract top talent- Designed team engagement action plans to enhance employee satisfaction and retention Eager to connect with like-minded professionals to exchange ideas, insights, and explore potential opportunities! Please feel free to reach out via LinkedIn or e-mail (rafaellamapinheiro@gmail.com)