Rafael Laxer Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

- Direct support to multiple stakeholders, including CEO, VPs, and all teams in the company- Led the Data Analytics and Data Science team (10+ members), and their activities:- Training of Machine Learning algorithms for demand prediction and supply chain optimization- Querying and analyzing data from multiple sources to support decision-making, reporting.

São Paulo, Brasil

- Led a 5-member Data Analytics team, focused on supporting Growth and Digital, and their activities:- Querying and analyzing data from multiple sources to support decision-making, reporting and modeling;- Creating and maintaining dashboards and reports to meet demands from other teams- Development of data models for customer acquisition and engagement.

São Paulo, Brasil

- Led the Digital Marketing team, to improve productivity and results- Planning, distributing and following up on ad spend and performance, through dashboards and reports, to achieve the department goals (revenue, new customers, CLV)- Contact with other teams to define strategies and promotion communication with a uniform message- Planning and analyzing.

São Paulo E Região, Brasil

- Querying and analyzing data from multiple sources to support decision-making, reporting and modeling;- Creating and maintaining dashboards and reports to meet demands from other teams- Development of data models for customer acquisition and engagement (exclusive offers, product recommendation, customer segmentation, sessionization and attribution.

São Paulo Area, Brazil

- Responsible for PPC campaigns of major products- Managing PPC campaigns investment, based on the department's goals (ROI, cost/sales, click share, etc.)- Participation in various projects related to marketing and products.- Constant contact with Revenue team to align strategies and maximize sales and profit- Market data analysis for commercial and.

São Paulo E Região, Brasil

- Support regional SEM team in campaign improvement (correction of errors, improvement of overall quality)- Design of marketing campaigns for Brazil, such as holidays, special dates and events- Support to regional Facebook Ads, Display, Email Marketing, Affiliate Networks, and Metasearch teams- Meetings with commercial and planning teams to align strategies

São Paulo E Região, Brasil

- Download and treatment of import data in order to update marketing information such as market share, and market and prices evolution;- Market research for the BU's products and their applications, such as pharmaceutical, chemical and flue gas treatment;- Define and update market drivers based on end-markets (automotive, construction, etc.);- Statistical.