Rafael Calderón Email & Phone Number

Argentina

Mendoza, Argentina

Argentina

Mendoza, Argentina

Buenos Aires, Argentina

* Lead domestic and international expansion of Bodega Riglos, that produces top quality estate wines from Tupungato, Valle de Uco, Argentina.* 5 years Business and Annual Plan Development and execution.* P&L, Balance Sheet and Cash Flow responsible.* Manage relationships with key stakeholders* Achieve "The Best wine of the year 2012 ". WINE ENTHUSIAST Dec. ' 12* Board Member: CLUSTERS Wine Select / Premium wines distribution company. http://clusterswines.com.ar

Buenos Aires, Argentina

* Lead Bodegas Salentein re organization at Sales, Marketing, Finance & Administration, Operation and winemaking. Team building activities implementation to improve communication and leadership capabilities across the management team.* Responsible for P&L, Balance Sheet and Cash flow.* Strategic plan (Vision, Mission, Strategic imperatives and Financials) development and execution. World class ERP implementation (ORACLE). * Acquisition of 350 has. at Pedernal valley, (San Juan) to produce high quality grapes from San Juan. Develop over than 200 has. of vineyard plantation at Valle de Uco and 80 has. at Pedernal Valley. * Bodega CALLIA capacity extended by 5 M. liter. to meet demand increased and support USA launching. * Research & Development department launching.* Salentein's Sparkling wine facility development.* Successful distribution switch at USA, from SFWE to PALM BAY INTERNATIONAL. http://palmbay.com * Domestic market distribution improved in margin and execution. * Annual budget development and execution with balanced scorecard.* Net Sales and margin improvement of total business by cost reduction plan, productivity, distribution, efficiencies, inventory management, marketing effectiveness, driven by strong commercial plans, better management information and lean organization.* Hospitality business development to support sales and marketing. (Posada, Visitor centre, Art gallery and restaurant)

Buenos Aires, Argentina

Establish wine strategy and organization for DIAGEO Latin America & Caribbean. (Argentina, Brazil, Colombia, Chile, Mexico, Peru, Uruguay, Venezuela and Caribbean) * Head of Wines * Member of Marketing leaderships team of DIAGEO Latin America & Caribbean. * Wine regional P&L management and accountability. * Consumer Agenda definition across the region. * Lead Marketing Plan development for each Country.* Suppliers (Wineries) relationship building.* Navarro Correas & San Telmo strategy & P&L for USA.* Manage relationships with Diageo Chateau & Estates at Napa Valley.

Miami, Florida, United States

* Development and execution of the commercial strategy for Diageo`s Argentine wines in the US market through PALM BAY INTERNATIONAL. http://palmbay.com . Focused at NY, FL, NY, TX, NJ, PA. www.navarrocorreas.com* Responsible for Sales and Marketing and fully accountable for USA P&L.* Business review with Importer and wholesalers across the Country.* Conducted consumer research (Focus Group) at NY, FL and TX.* Consistent Double digit growth reached (shipment and depletion)* Roll out of new packaging and ad. campaign.

Buenos Aires, Argentina

Responsible for Wine Brands Strategy and Annual Brand plan (Navarro Correas & San Telmo)• Revamping of Navarro Correas and technological transformation (New state of the art Bodega developed) • Several consumer research done in order to develop strong Navarro Correas positioning.• Creation from scratch a successful brand called Los Arboles, as Navarro Correas brand extensions that generated extraordinary growth over 50% in the middle of Argentine crisis.• First Premium wine brand in the Argentine market that launched a TV spot.• Recommendation of San Telmo addition in Diageo Portfolio after Seagram acquisition.• Process owner of Wines, that’s means coordination of all areas involves in the wine business. (Production, Winemaking, Logistics, Finance support and Sales & Marketing)

Buenos Aires, Argentina

Responsible for Wine marketing plan executed through various marketing activities. * 1998 Sponsorship of Ellerstina Navarro Correas Polo team , champion of Palermo Open, December 1998. To support the sparkling wine that reached significant sales growth and market share increased.

Santiago Metropolitan, Chile

Santiago Metropolitan, Chile

* Brand plan development for Novissimo de Canepa (Artist label series)* Launching for first time in Chilean market The Famous Grouse scotch, Krug, Charles Heidsieck, Cointreau and Beck's beer.

Finance Executive Program - Pef, Corporate Finance

Financing strategy, M&A and Corporate risk

Engineer’S Degree, Agri Industrial Engineer . Business Administration

Strong focus on commercialization at agro industrial companies that can add value through branded products. Thesis: "Chilean Pisco.

Education record