Rafael Macías personal email
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Media Director with 20 years of experience in paid media agencies across multiple industries like sport apparel and shoes, luxury, spirits, make up and skin care among others. Confident in ability to get results focused on goals. Comfortable managing budget and negotiations. Committed to continuous improvement and team success.
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Director De CuentasEffectiveMexico City, Mexico -
Omnichannel LeaderVml México Aug 2020 - Mar 2024Mexico City, MexicoMedia account managing, Strategic Understanding, Corporative Flows Ownership, Competitive Landscape, Budget Control for GoDaddy (2020), BBVA Switzerland, New Gen (2021-2023), Chevron (2021-2024), Estée Lauder Companies (2022-2024)- Established awareness and consideration for Chevron Service Stations in key cities.- Founded the base to acquire quality leads for BBVA New Gen in Mexico, Colombia, Spain, and Argentina- Increased year over year sales for the main brands of ELC (MAC Cosmetics, Clinique, Estée Lauder and Jo Malone London) on their websites and generate more consideration of Clinique with an OOH strategy.
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StrategyEpicentro Aug 2019 - Jan 2020Mexico City Area, MexicoDevelop tailor made strategies for new clients with the value proposal of the agency with the sum of all areas to focus on the main objective: sales. Alignment of all areas to deliver a quality product (Trade, Social Media, Creative, Production & Client Service)
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Media DirectorHavas Media México Sep 2016 - Apr 2019Ciudad De México Y Alrededores, MéxicoAccount operation, Strategic Understanding & Media Planning, Corporative Flows Ownership, Competitive Landscape, Budget Control for Sabormex, Campbell’s, Nike, Michelin, BFGoodrich, Pase -
Media ManagerMediacom Mexico Sep 2015 - Sep 2016Mexico City Area, MexicoAccount operation, strategic understanding & planning, corporative flows ownership, competitive landscape, media planning, coordination & execution, budget control & buying for Pernod Ricard Mexico (Absolut, Altos, Ballantine’s, Chivas Regal, Havana Club, The Glenlivet, Fundación Pernod Ricard, Passport Scotch, Mumm)
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Media CoordinatorVizeum Feb 2014 - Mar 2015Mexico City Area, MexicoPlanning, buying, media budget management and country coordination for Disney Parks & Resorts in Mexico and Latin America; Arla Foods, BMW, Bulova, Burberry, MINI, Suzuki and Sunbeam in Mexico.
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Regional Media CoordinatorCarat Apr 2012 - Feb 2014Mexico City Area, MexicoPlanning, buying, media budget management and country coordination for adidas and Disney Parks & Resorts in Mexico and Latin America; Nokia and General Motors in Central America and Caribbean. -
Media CoordinatorCarat Nov 2011 - Mar 2012Mexico City Area, MexicoPlanning, buying and media budget management, competition reports, media negotiations for adidas, BMW, Mini and Kohler. -
Account ExecutiveDesclub Feb 2011 - May 2011-Coordination of internal areas for customer service.-Management of budgets for each account.
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Brand Marketing SpecialistAdidas May 2007 - Apr 2010- Implementation and adaptation of international campaigns of each category to local & specific needs.- Coordination of different Jersey Launches (Tigres / FMF) and events (media coverage, launch event, PR plan, concept briefing), generating notes for over than $13MM in the FMF launch in November 07, more than $2MM for the new Tigres jersey in July of 2007, for the first adidas Originals Store in México we achieve more than $1.3MM, in the Stella McCartney launch in México almost a $1MM on notes)- Planning and coordination from sponsorship side of the 5° National Yoga Summit, with the participation of the international adidas yogi teacher, Rainbeau Mars, getting over $3MM in PR notes.- Coordination of different agencies (Ad, BTL, Media, Internet and PR) -
Media ExecutiveCarat Aug 2004 - May 2007June 2005 – May 2007: Media executive- Planning and media buying for: adidas and Paramount Home Entertainment (Pay TV, OOH, Print, Digital)August 2004 – June 2005: Media Trainee- Media buying, monitoring and helping in the media planning for Clients like: Mabe, Paramount Home Entertainment, Sony BMG, Turner, Thermotek.
Rafael Macías Skills
Rafael Macías Education Details
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Centro Universitario De ComunicaciónCommunication, Pr, Advertising, Marketing, Media
Frequently Asked Questions about Rafael Macías
What company does Rafael Macías work for?
Rafael Macías works for Effective
What is Rafael Macías's role at the current company?
Rafael Macías's current role is Director de cuentas.
What is Rafael Macías's email address?
Rafael Macías's email address is el****@****ail.com
What schools did Rafael Macías attend?
Rafael Macías attended Centro Universitario De Comunicación.
What skills is Rafael Macías known for?
Rafael Macías has skills like Public Relations, Coordination, Media Relations, Advertising, Corporate Communications, Marketing Communications, Brand Development, Strategic Communications, Media Planning, Creative Development, Media Buying, Planning.
Who are Rafael Macías's colleagues?
Rafael Macías's colleagues are Juan Carlos Téllez, Itzel Alpizar, Jessica Montiel, Salomon Mestre, Juan Sanchez, Emiliano Baeza Gazca, Miguel Mendoza.
Not the Rafael Macías you were looking for?
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Rafael Macias
Director Regional Sales Mexico, Central & South AmericaGuadalajara, Mexico Metropolitan Area1future.ca -
1gmail.com
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Rafael Macias
Mexico -
1schaeffler.com
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