Rafael Macías

Rafael Macías Email and Phone Number

Director de cuentas @ Effective
Mexico City, Mexico
Rafael Macías's Location
Mexico City, Mexico, Mexico
Rafael Macías's Contact Details

Rafael Macías personal email

About Rafael Macías

Media Director with 20 years of experience in paid media agencies across multiple industries like sport apparel and shoes, luxury, spirits, make up and skin care among others. Confident in ability to get results focused on goals. Comfortable managing budget and negotiations. Committed to continuous improvement and team success.

Rafael Macías's Current Company Details
Effective

Effective

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Director de cuentas
Mexico City, Mexico
Website:
effective.com.mx
Employees:
63
Rafael Macías Work Experience Details
  • Effective
    Director De Cuentas
    Effective
    Mexico City, Mexico
  • Vml México
    Omnichannel Leader
    Vml México Aug 2020 - Mar 2024
    Mexico City, Mexico
    Media account managing, Strategic Understanding, Corporative Flows Ownership, Competitive Landscape, Budget Control for GoDaddy (2020), BBVA Switzerland, New Gen (2021-2023), Chevron (2021-2024), Estée Lauder Companies (2022-2024)- Established awareness and consideration for Chevron Service Stations in key cities.- Founded the base to acquire quality leads for BBVA New Gen in Mexico, Colombia, Spain, and Argentina- Increased year over year sales for the main brands of ELC (MAC Cosmetics, Clinique, Estée Lauder and Jo Malone London) on their websites and generate more consideration of Clinique with an OOH strategy.
  • Epicentro
    Strategy
    Epicentro Aug 2019 - Jan 2020
    Mexico City Area, Mexico
    Develop tailor made strategies for new clients with the value proposal of the agency with the sum of all areas to focus on the main objective: sales. Alignment of all areas to deliver a quality product (Trade, Social Media, Creative, Production & Client Service)
  • Havas Media México
    Media Director
    Havas Media México Sep 2016 - Apr 2019
    Ciudad De México Y Alrededores, México
    Account operation, Strategic Understanding & Media Planning, Corporative Flows Ownership, Competitive Landscape, Budget Control for Sabormex, Campbell’s, Nike, Michelin, BFGoodrich, Pase
  • Mediacom Mexico
    Media Manager
    Mediacom Mexico Sep 2015 - Sep 2016
    Mexico City Area, Mexico
    Account operation, strategic understanding & planning, corporative flows ownership, competitive landscape, media planning, coordination & execution, budget control & buying for Pernod Ricard Mexico (Absolut, Altos, Ballantine’s, Chivas Regal, Havana Club, The Glenlivet, Fundación Pernod Ricard, Passport Scotch, Mumm)
  • Vizeum
    Media Coordinator
    Vizeum Feb 2014 - Mar 2015
    Mexico City Area, Mexico
    Planning, buying, media budget management and country coordination for Disney Parks & Resorts in Mexico and Latin America; Arla Foods, BMW, Bulova, Burberry, MINI, Suzuki and Sunbeam in Mexico.
  • Carat
    Regional Media Coordinator
    Carat Apr 2012 - Feb 2014
    Mexico City Area, Mexico
    Planning, buying, media budget management and country coordination for adidas and Disney Parks & Resorts in Mexico and Latin America; Nokia and General Motors in Central America and Caribbean.
  • Carat
    Media Coordinator
    Carat Nov 2011 - Mar 2012
    Mexico City Area, Mexico
    Planning, buying and media budget management, competition reports, media negotiations for adidas, BMW, Mini and Kohler.
  • Desclub
    Account Executive
    Desclub Feb 2011 - May 2011
    -Coordination of internal areas for customer service.-Management of budgets for each account.
  • Adidas
    Brand Marketing Specialist
    Adidas May 2007 - Apr 2010
    - Implementation and adaptation of international campaigns of each category to local & specific needs.- Coordination of different Jersey Launches (Tigres / FMF) and events (media coverage, launch event, PR plan, concept briefing), generating notes for over than $13MM in the FMF launch in November 07, more than $2MM for the new Tigres jersey in July of 2007, for the first adidas Originals Store in México we achieve more than $1.3MM, in the Stella McCartney launch in México almost a $1MM on notes)- Planning and coordination from sponsorship side of the 5° National Yoga Summit, with the participation of the international adidas yogi teacher, Rainbeau Mars, getting over $3MM in PR notes.- Coordination of different agencies (Ad, BTL, Media, Internet and PR)
  • Carat
    Media Executive
    Carat Aug 2004 - May 2007
    June 2005 – May 2007: Media executive- Planning and media buying for: adidas and Paramount Home Entertainment (Pay TV, OOH, Print, Digital)August 2004 – June 2005: Media Trainee- Media buying, monitoring and helping in the media planning for Clients like: Mabe, Paramount Home Entertainment, Sony BMG, Turner, Thermotek.

Rafael Macías Skills

Public Relations Coordination Media Relations Advertising Corporate Communications Marketing Communications Brand Development Strategic Communications Media Planning Creative Development Media Buying Planning Budgeting Communications Strategy Project Planning Strategy Creative Direction Social Media Negotiation Integrated Marketing Online Advertising Digital Strategy Digital Marketing Digital Media Social Media Marketing Brand Management Marketing Management Marketing Strategy Online Marketing Creative Strategy New Media Interactive Marketing Direct Marketing Budgets

Rafael Macías Education Details

  • Centro Universitario De Comunicación
    Centro Universitario De Comunicación
    Communication, Pr, Advertising, Marketing, Media

Frequently Asked Questions about Rafael Macías

What company does Rafael Macías work for?

Rafael Macías works for Effective

What is Rafael Macías's role at the current company?

Rafael Macías's current role is Director de cuentas.

What is Rafael Macías's email address?

Rafael Macías's email address is el****@****ail.com

What schools did Rafael Macías attend?

Rafael Macías attended Centro Universitario De Comunicación.

What skills is Rafael Macías known for?

Rafael Macías has skills like Public Relations, Coordination, Media Relations, Advertising, Corporate Communications, Marketing Communications, Brand Development, Strategic Communications, Media Planning, Creative Development, Media Buying, Planning.

Who are Rafael Macías's colleagues?

Rafael Macías's colleagues are Juan Carlos Téllez, Itzel Alpizar, Jessica Montiel, Salomon Mestre, Juan Sanchez, Emiliano Baeza Gazca, Miguel Mendoza.

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