Rafael S. Email & Phone Number

Brasil

Responsible for managing the performance of categories and brands across Brazil, defining portfolio strategies, pricing, margins, and communication actions. Coordinated the development of new products, campaigns, and consumer promotions, in addition to managing the marketing budget. Led the strategic planning and execution of promotional actions, focusing.

Florianópolis, Santa Catarina, Brazil

Invictus, BR Force and R.BrandsManagement and strategic development of marketing projects and campaigns for B2B and B2C channels, with a focus on digital and offline performance, customer experience, and persona creation. Definition of positioning strategies and target audience, development of new campaigns, and KPI management with a Growth Hacking.

São Paulo, Brazil

Leroy Merlin, Sodimac, Roche América Latina.Development of marketing strategies focused on performance and business growth, emphasizing planning, KPI definition, and ROI measurement. Leadership in brand positioning, product portfolio, pricing management, and communication, as well as executing promotional actions in collaboration with Trade Marketing and.

São Paulo, Brazil

Leroy Merlin, Casa e Construção, Votorantim Cimentos, Zoetis, Cimed, Adidas, Timberland, Land Rover, Privalia México e Honeywell. Strategic management of B2B and B2C marketing campaigns on a national and international scale, focusing on digital and offline actions oriented towards consumer experience. Development of personas and positioning strategies.

São Paulo, Brazil

Todimo, Cassol, Braskem, Ford, Land Rover, The North Face, Diesel e Jansport (Grupo Aste).Responsible for business and digital/offline marketing planning for consumer brands, focusing on B2B and B2C. Managed e-commerce campaigns, activation of 46 points of sale across Brazil, and product launches. Led digital campaigns (SEO, Google Shopping, CRM), social.

São Paulo, Brazil

Votorantim Cimentos, Odebrecht, Braskem, Ford, HoneywellManagement of positioning and repositioning projects for major brands on both local and global levels, leading the planning and execution of marketing and communication initiatives. Implemented agile methodologies (Kanban) to optimize SLAs and demand flow, in addition to conducting performance.

São Paulo, Brazil

Privalia Brasil, Ray Ban, Mitsubishi e Porsche Brasil.Responsible for communication planning for new product launches, including digital content management and user experience (UX/UI) optimization. Led lead generation campaigns using retargeting, CRM, and programmatic media. Planned public relations (PR) strategies and defined ambassadors to amplify key.

São Paulo, Brazil

Coach NY, Diesel, Jansport, Louis Vuitton Moët Henessy, Adidas, and New Balance.Management of direct marketing programs, with planning and execution of B2B and B2C actions. Developed strategic plans for 360° product launches (ATL and BTL) and standardized communication across various-sized points of sale (POS) nationwide. Led the repositioning of Diesel.

São Paulo, Brazil

Toyota, Lexus, São Camilo Hospital, Albert Einstein Hospital and LVMH Group (Louis Vuitton Moët Hennessy).Responsible for the expansion strategy of Toyota with the launch of Lexus in Brazil, developing communication for both B2C and B2B audiences. Created an omnichannel architecture for brand positioning and repositioning. Defined strategic personas and.

São Paulo, Brazil

Aste Group (The North Face, Kipling, New Balance, Jansport, Case Logic, Victorinox, Diesel, Coach NY and BR).Responsible for strategic planning of actions for B2B and B2C channels, focusing on brand expansion and performance for The North Face, Coach, and Kipling. Conducted sales analysis, revenue reporting, and product portfolio management across physical.

São Paulo, Brazil

Beads: Zara, Victorinox and New Balance.Responsible for the marketing and business plan for major brands in B2B and B2C channels. Strategically planned and coordinated events and trade shows, in addition to conducting market analysis for branding, wholesale, and retail campaigns. Developed strategic actions for product launches and managed digital.

São Paulo E Região, Brasil

Responsible for media campaign planning for international clients, defining KPIs and real-time analysis of consumption metrics. Developed and implemented large-scale campaigns for clients in Europe, leading discussions and documenting consumer journey planning for Globo group brands. Organized key strategic events, such as the Cannes Festival (2007 and.

Marketing Retail, Marketing Retail

I completed the Retail Marketing course at FGV, gaining comprehensive training in modern retail strategies and practices. I studied.

Sports Industry Management, Sports Industry

I completed the Sports Industry Management course at emlyon business school, gaining in-depth knowledge of the sports industry. The course.

Master Of Advanced Management (Mam) Program, Administration, Business, And Marketing

I completed the Master of Advanced Management (MAM) Program at Yale School of Management, where I deepened my knowledge in advanced.

Master Of Business Administration, Marketing

I completed the Master of Business Administration (MBA) at Fundação Getúlio Vargas (FGV), where I gained a solid and comprehensive.

Postgraduate Education, Marketing

Concluí a Pós-Graduação em Marketing na ESPM, onde adquiri uma formação aprofundada em estratégias e práticas de marketing. O programa.

Bachelor'S Degree, International Relations

Crm Marketing, Marketing

Digital Marketing, Digital Marketing

Digital Intelligence Bootcamp, Digital Intelligence

International Marketing Planning, Planning Boot Camp

Research, insights and strategies: Communication planning, strategy development, social listening, BI as a source of insights, Big Data.

Master Of Business Administration - Mba, Inteligência Artificial E Data Science