Rafael Motafer work email
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Rafael Motafer personal email
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Rafael Motafer phone numbers
I am a results-driven professional with experience in developing and implementing marketing and business management strategies across industries.With a comprehensive background in social media marketing, consultancy, I excel in crafting data-driven strategies that optimize brand expansion and relationship with B2B and B2B stakeholders.☛ Open for roles on Events, Content Creation Marketing, Social Media, Business Partner and Project Management - either onsite, remote or hybrid. -------------------------------------------------------------------I am a multilingual professional - 🌍 (Portuguese native - English C1 - French B1 - German A2 ) holding a BSc in Marketing & Advertising (Ireland) postgraduate degree and International Management - Master at HTW Dresden (Germany ). Proven experience in management of digital marketing, event management, employer branding strategies throughout their full cycle, from conceptualization through implementation and evaluation. Expertise in advertising campaign, social media marketing, development, Strategy, Advertising, Optimization (SMO) copywriting, lead qualification and user experience with creativity and strategic thinking.Career Highlight -------------------------------------------------------------------- Social media campaigns, resulting in a 70% increase in media engagement and a 35% growth;- Enhanced follower engagement and interaction leads, achieving a 40% increase in the former and a 35% boost;- Owned certifications in Lean Six Sigma Green Belt, Design Thinking, Adobe Creative Suite (Photoshop, Illustrator, Indesign, Muse, MS Office; - Digital Marketing Skills: Google Analytics and Facebook Insights, for web analytics reporting. Adobe Creative Suite, for online banner design. Google AdWords, for pay-per-click campaigns. MailChimp, for email marketing, TikTok for business; - Social media - experience in developing a distinct online presence - Search engine optimisation (SEO) - In the meantime, I have been dedicating time for self-learning in areas as AI, UX Designer, data analytics, Front-End and business partnerships development. I committed to improve the German language for fluent level.I’m always interested in hearing from colleagues, managers and professionals, so feel free to contact me if you’d like to connect.✔LION™ - LinkedIn Open Networker✉ motafer353@gmail.com ☎ +353 (0) 899428390
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Affiliate ManagerJinn TravelBerlin, De
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FounderRaf Tours Jun 2024 - PresentBerlin, GermanyIn my idea generation, I am developing sustainable tour excursions in Germany, France, Poland, and the Czech Republic. My market research identified a significant target audience of travelers looking to escape mass tourism in busy locations, as well as companies seeking to promote employee integration and team-building activities.My business plan includes a clear mission, with market potential and financial projections aligned for the next two years. For the marketing strategy, I am leveraging my educational background to develop a compelling approach through social media profiles, focusing on Instagram and TikTok. I use original images from previous excursions and highlight the group aspect of the tours. I am also testing landing pages, ads, and partnerships.I closely monitor customer reviews and adjust strategies accordingly.Achievements - Developed successful sustainable excursions that sold out in less than 24 hours.- Built a community of travelers on social media, achieving over 17,000 impressions on Instagram and TikTok.- Launched effectively with a highly successful marketing campaign for each tour- Currently expanding through 2 initial collaborations with the corporate sector -
Social Media Marketing ManagerUrbanature Travel May 2023 - May 2024Berlin, Germany• Designed, executed, and oversaw our social media strategy across platforms such as LinkedIn, Instagram, TikTok, and emerging platforms. Produced compelling content, including text, images, videos, and infographics, customized for each platform. • Monitor and evaluate social media performance and brand sentiment utilizing analytics tools. • Achieved a 70% increase in social media engagement through targeted content strategy, grew social media following by 35% within 3 months through organic campaigns, and generated a 20% increase in website traffic via social media referral channels. -
Marketing Communication ConsultantRiviera Bar Crawl & Tours May 2022 - Feb 2023Nice, Provence-Alpes-Côte D’Azur, FranceUser experience tours, partnerships, expansion strategies, CEO collaboration, innovative tourism experiences.Main achievements:- Generated a 10% increase in bookings via website traffic through social media referral channels.- 160 hours of consultancy for travel experience development - 80% of implementation- Conducted regular surveys to assess team satisfaction and engagement levels on tours provided -
Marketing TeamPolska Agencja Kreatywna Dublin Jul 2019 - Jul 2020Dublin, IrelandProvided marketing and support for events in Dublin-Ireland
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Digital Marketing ConsultantAmbereye Oct 2017 - Dec 2018Dublin, Ireland- Served as the voice, tone, and moderator of the brand AmberEye.Implement paid digital media strategies - working with internal stakeholders and external agencies to deliver against targets. - Coordinated and input into the design of creatives for campaign- Coordinated and inputted into landing page design and strategy to align with objectives of display, paid social, and programmatic campaigns being deployed.- Worked closely with organic social and brand teams to align and support on campaign plans.- Working remote, supported the Digital Campaign Manager in driving UX/journeys and e-Commerce platform improvements.- Worked closely with the Marketing Campaigns team to avoid cannibalization and ensured smooth running of all display, paid social, and programmatic activity. Writing -
Marketing & Communication SupervisorAdtalem Global Education Nov 2014 - Oct 2017Fortaleza, Ceará, Brazil- Provided different formats of events and content for over 5,000 employees spread in Brazil (18 branches based in 14 states). Provided external communication management in relation to public relations, conference content, and press relations across the Brazilian media.- Planned events, actions, and internal/external campaigns. Supported to internal areas in all the training and development. Supported to internal areas, training, and development.Coordinated culture strengthening and Employee Value Proposition (EVP) project. - Provided content creation for internal communication media (internal press releases, newspaper, magazine, and websites).- Coordinated culture strengthening and Employee Value Proposition (EVP) project. Achievements: - Successfully managed a large event "Annual Academic Conferences and Awards" which Academic Stars presented to over 300 professors from different branches with a schedule of conferences, musicals, workshops, gala dinner, and an awards ceremony. Yearly this event took place in a different state of the country while following a different main conceptual theme. - Successfully increased the customer satisfaction from 73%EVP to 82%EVP in the 3rd Edition of the event. -
Digital Marketing Project ManagerActivox Bpo Solutions Feb 2012 - Dec 2015Brazil- Scoped project requirements and prepared budget. Developed a detailed project plan and monitored progress.- Collaborated with internal teams to design, develop, and implement digital projects.- Delivered projects on time ensuring quality standards are met.- Developed support documentation including risk logs and requirement specifications.- Communicated with the team and ensured all members are on board with delegated tasks.- Highlighted potential risks or malfunctions and acted proactively to resolve issues.- Sought opportunities for improvement and suggest new projects. -
Social Media CoordinatorGrupo Camed Jun 2009 - Nov 2014Brazil- Supported online social media of events based in medium venues, usually premium renowned with capacity of 1500 attendants.- Created content and promotional strategies for Facebook, Google Ads, Twitter, and Linkedin.- Assisted the client's community and helped resolve inquiries empathetically, accurately, and on time.- Remained knowledgeable about client’s products and community standards.- Made well balanced decisions and personally strived to be an effective advocate for the community.- Investigated and resolved issues that are reported on the client's platform such as requests for account support and reports of potentially abusive content.- Responded to user inquiries with high quality, speed, empathy, and accuracy.- Used market specific knowledge, signals, and insights to spot and scope scalable solutions to improve the support of our community of users.Achievements: - Produced a series of small events focused on specific influence niches in order to achieve more clients. Events: Age Friendly, Healthy Active Living, Women with diabetes.- Created the inexisting social media department from scratch. Created all company facebook, twitter, google ads, and instagram pages- Project: Women with diabetes | Massive marketed in the social media channels, press, and offline publicity, increasing sales by 5% within 6 months. -
Creative CopywriterOcto Digital Branding Jan 2012 - Jan 2013Brazil- Developed creative online content for clients in the food and beverages industry.- Wrote clear, attractive copy with a distinct voice. Interpreted copywriting briefs to understand project requirements. Sourced images and other content.- Conducted high-quality research and interviews. Edited and proofread copy as needed.Used SEO principles to maximize copy’s reach.Achievements: Covered several small events with photographs and was responsible for creating content to post on social media profiles.
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Marketing InternCoca-Cola Femsa Jun 2008 - Jun 2009Maracanaú, Ceará, Brazil- Created, executed, and managed sales training sessions for new and existing teams - supported specific training needs, adding content to existing programs or delivering it as net-new.- Conducted employee training using a variety of instructional techniques and delivery methods, including eLearning, virtual, and classroom-based learning to create an engaging and effective learner experience.Continuously conducted needs assessments to ensure accurate, effective training content.- Provided guidance within the sales organisation and shared best practices.- Kept informed of new training methods and techniques.- Supported ad hoc training / enablement special projects as needed. -
Sales Marketing ManagerLojas Bethset Jul 2008 - Dec 2008Fortaleza Ceará, Brazil- Worked as a freelance events marketing consultant responsible for campaigns, marketing planning, and conferences management. Achievements: Created events for suppliers management network in order to improve the relationship with the chain and achieve better services. Promoted 18 suppliers managers in a premium wine and cheeses workshop in the most premium restaurant, achieving faster deliveries and materials on average 2 days faster in each store. Launched the new Christmas campaign with 83 employees of 10 branches, series of entertainment activities and games, resulting in additional 13% of sales compared with last year. -
Internal Communications InternThe Heineken Company Jul 2006 - Jun 2007Pacatuba, Ceará, Brazil- Supported sales and marketing for several events. Managed appointments, bookings, and transportation to facilitate events. Supported attendees and stakeholders. Achievements: - Compiled the evaluation forms for visitors, analysed the levels of satisfaction, and implemented ideas. Successfully improved satisfaction by 20%. - Implemented merchandise strategies that improved 15% event visibility in the shops in the first 4 months.
Rafael Motafer Skills
Rafael Motafer Education Details
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International Management -
Master Degree, International Marketing - Campus Nice - France -
Postgraduate Degree (Nfq Level 8) -
Marketing -
Universidade 7 De Setembro - Uni7Nfq 8 -
Business Administration And Management, General
Frequently Asked Questions about Rafael Motafer
What company does Rafael Motafer work for?
Rafael Motafer works for Jinn Travel
What is Rafael Motafer's role at the current company?
Rafael Motafer's current role is Affiliate Manager.
What is Rafael Motafer's email address?
Rafael Motafer's email address is ne****@****ail.com
What is Rafael Motafer's direct phone number?
Rafael Motafer's direct phone number is +185964*****
What schools did Rafael Motafer attend?
Rafael Motafer attended Hochschule Für Technik Und Wirtschaft, Ipag Business School, Cct College Dublin, Universidade De Fortaleza, Wyden Educacional, Universidade 7 De Setembro - Uni7, Hochschule Für Technik Und Wirtschaft.
What are some of Rafael Motafer's interests?
Rafael Motafer has interest in Marketing, Música, Cinema, Human Rights, Comunicação.
What skills is Rafael Motafer known for?
Rafael Motafer has skills like Social Media, Marketing, Marketing Strategy, Digital, Planejamento, Marketing Communications, Content, Seo, Trade Marketing, Online Advertising, Advertising, User Experience.
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