I’m an experienced Search Marketing (PPC) professional with strong leadership skills and 15 years of digital marketing experience. Of those, 13 years in the iGaming industry. I have 11 years of experience in PPC advertising / Paid Search and 8 years managing teams.I’m proud to have built and nurtured several PPC teams from scratch, providing them with continued training and mentoring, sharing my knowledge, and guiding them in their personal and professional growth. I am often described as an inspiring leader.My track record shows that I’ve managed successful Paid Search and Social strategies on Google, Bing, Apple, and Facebook, for multiple brands in 20+ markets across Europe and LATAM. My innovative mindset allied with expertise has seen me (and the teams I managed) drive customer acquisition, raise brand awareness, and increase revenue, generating positive ROI and ROAS. I am organised, data-driven, and goal-oriented, capable of implementing detailed strategic plans to achieve optimal goals. I also have distinct leadership skills and I'm a big advocate of teamwork.While I keep up-to-date with all the latest trends and developments, these are my main areas of knowledge: digital marketing, paid search, PPC, search engine marketing, affiliate marketing, lead generation, customer acquisition, conversion rate optimization, budget management, bid management, data analysis, video advertising, retargeting, Google Ads (AdWords), Youtube advertising, Bing Ads, Facebook marketing, Apple Search Ads, Search Ads 360.