Rafael Negrón Email & Phone Number

Los Angeles, Ca, Us

• Acts as the Design Manager to drive new business development, grow market share, and revenue: Territory Responsibility: Western US- Innovated a revenue growth initiative by leveraging existing vendor relationships to integrate a new product offering (high-end lighting) and grow existing portfolios - Strategized and developed new sales channels with luxury interior designers, architects, and developers- Targeted and secured contracts with new clients via customized presentations based on project need analysis, competitive landscape, and emerging technologies/solutions - Served as Company Spokesperson: co-hosted industry events (dinner, panels) with brand reps to educate key decision makers on new/existing product knowledge, provide demonstrations, and facilitate peer networking - Provided client interior design plans to optimize sales: created customized floor plans (CAD drawings, mood boards, 3D renderings) to propose furniture offerings and space planning• Drove leadership excellence by coaching a high-performing team to become industry experts: - Provided one-on-one mentoring on detail performance, sales goals, and incentive programs • Reinvented the sales and marketing operational strategy to maximize productivity and brand recognition:- Spearheaded a sales communication blueprint: transformed the marketing assets (print, email, pitch deck) into persuasive collateral that optimized client relations, provided transparency, and trust- Partnered with the owner to create incentive programs that incorporated a bonus structure to existing commissions (based on current sales promotion opportunities)⭐ Achieved store record for highest single sale to end user⭐ Exceeded sales goals by 25-35% YOY; secured 100 new clients ⭐ Elevated market share from 50% to 75% within 2 years⭐ Secured and negotiated 4 contracts with new product line additions

• Acted as the Lighting Sales Manager for 20 luxury and legacy lighting lines at five showrooms:- Evaluated and drove sales operational improvements efforts: integrated sales, ordering, delivery, inventory systems into one digital POS reducing repetitive task/errors/shrinkage and optimizing workflow productivity - Championed and designed the 1st cross-departmental product trainings to create more customized end projects, provide multi-level expertise, and maximize client confidence- Served as a Merchandising Expert: identified and secured lighting placements, enhanced furniture layouts, provided multiple visual experiences • Pioneered a revenue growth strategy that maximized vendor relations and market growth:- Introduced the 1st lighting design/product model fueling increased project size, new architectural clients• Led creative direction to optimize product marketing assets, elevate brand activations, and engagement:- Partnered with Brand Marketing Directors to coordinate promotions, sales, and new product launches - Redesigned product portfolio and marketing materials to prospective clients (technical details, suggested uses, product comparisons) to foster new relationships and enhance existing client purchases• Trained cross-departmental staff to improve the customer experience and build brand loyalty/trust:- Managed the entire sales cycle: quotes, sales, invoices, purchase orders, delivery, and post-sale support- Ideated and drove an organizational workflow strategy to reduce sales process inefficiencies, optimize inventory/POS, and alleviate shrinkage - Integrated a CRM system and redistributed responsibilities to reduce overtime and repetitive tasks ⭐ Achieved store record for highest single sale to end user⭐ Exceeded monthly sales goals 15-20% YOY⭐ Reduced average weekly hours spent on repetitive tasks from 7 to 2 hours; reduced shrinkage by 25%⭐ Reduced overtime to zero within 2 months

Minneapolis, Mn, Us

• Fueled a strategic brand partnership with Kit & Ace retail stores in Venice, Pasadena, and Manhattan Beach: secured furniture in-store placement for special events and community panels, increasing visibility, brand awareness, and referrals outside of geographical area• Facilitated bi-weekly staff meetings to discuss product knowledge, developmental feedback, challenges, sales outcomes, successes, and opportunities for team optimization⭐ Improved market share by an average of 20% (brand partnership program)⭐ Surpassed annual showroom sales projections by 10% (2016) & 18% (2017)⭐ Increased store profitability by 30% by reducing operational costs, client returns, staff overtime, shrinkage

Increased store sales by 40% within first quarter of employment; triggering expansion to a larger retail facilityProvided staff orientation, training and mentorship; establishing an optimal client experience supporting sales growthPartnered with our e-commerce branch; delivering accurate real-time inventory and cost-effective distributionInteracted within community as brand ambassador

• Production Coordinator for studio’s visual effects on “The Chronicles of Narnia: The Lion, The Witch and The Wardrobe,” “The Nativity Story,” and “The Fast and The Furious 3”• Managed a $1M budget for “The Chronicles of Narnia”• Developed, implemented & sustained successful strategies for marketing /public relations campaigns; successfully increasing brand recognition, client base & revenue.• Liaised between clients & production team on all projects; 100% on time & under budget• Produced www.mysexyxity.com and www.tweakends.org; social marketing sites for the Institute, (AIDS Project Los Angeles & Gay Men’s Health Crisis)