Over 20 years in the Communication and Marketing area, managing the planning of Marketing, Brand launching, creation of On- and Off-Line Advertising Campaigns, Merchandising, Sponsorship, Incentive to Culture Law and Film Industry.Career developed in the Consumer-Goods industry and in Advertising Agencies attending major customers/brands from the most diverse segments, such as GSK, Heinz, Mattel, Pão de Açúcar, Toyota, BMW, Abbott, Roche, Cartoon Network, MTV, Lacoste and AES Eletropaulo among others.Focus on new technologies,consumer behavior, ESG.