Roy - Rafael Orellana Y.

Roy - Rafael Orellana Y. Email and Phone Number

Category and Trade Marketing Manager
Roy - Rafael Orellana Y.'s Location
Culver City, California, United States, United States
Roy - Rafael Orellana Y.'s Contact Details

Roy - Rafael Orellana Y. personal email

About Roy - Rafael Orellana Y.

Trade Marketing & CatMan Manager with 10+ years of experience in the CPG industry, working in key positions for manufacturers and retailers. Proven track record of leading, developing, and executing Category and Brand strategies, generating innovative ideas, and creative solutions that add value to stakeholders.

Roy - Rafael Orellana Y.'s Current Company Details

Category and Trade Marketing Manager
Roy - Rafael Orellana Y. Work Experience Details
  • Henkel
    Business Expansion Manager Latam
    Henkel Nov 2021 - Jun 2024
    Culver City, California, United States
  • Nidrarest
    Co-Founder
    Nidrarest Sep 2020 - Oct 2021
    Bogotá, Capital District, Colombia
  • Henkel
    Trade Marketing Manager Mt
    Henkel May 2019 - Aug 2020
    Bogotá D.C. Area, Colombia
  • Henkel
    Head Of Category Management - Bcr
    Henkel Nov 2016 - Apr 2019
    Bogotá D.C., Colombia
  • Makro Colombia
    Jefe De Category Management
    Makro Colombia Jan 2015 - Oct 2016
    Bogotá, D.C.
    Responsable de desarrollar y ejecutar estrategias de surtido y administración de espacios, dirigidas a mejorar el desempeño de las categorías y las rutinas de piso de ventas de la organización, de acuerdo con el análisis e identificación de oportunidades de mercado.
  • Makro Comercializadora,S.A
    Senior Buyer, Personal Care Basket
    Makro Comercializadora,S.A Sep 2012 - Jul 2014
    Venezuela
    Responsible for designing and managing the business strategy of the Personal Care basket, to achieve operational objectives. Leading supplier negotiations, implementation and monitoring the plans’ execution for the basket.Responsibilities:- Negotiation of commercial terms with suppliers (credit, savings and bonds) and signing of agreements - Commercial management of assortment, suppliers selection, codification, Pricing and promotions - Purchasing and Supply Chain Management, Forecasting, ordering, distribution and inventory efficiency - Definition of Merchandising guidelines and CatMan for the basket- Monitoring and reporting of KPIs (Budget Sales, Profit, Shrinkage and IFS) - Research and market analysis, sales volume and value, Pricing, introductions and distribution
  • Makro Comercializadora, S.A.
    Category Management Analyst
    Makro Comercializadora, S.A. Apr 2010 - Aug 2012
    Venezuela
    April 2010 - August 2012 (2 years 4 months)Responsible for planning and executing projects of Category Management, Space Management and Pricing for Mikro and Makro Venezuela as part of the implementation of these business strategies, led by Makro South America and reporting progress to Direction team.Responsibilities:- Design and implementation of exhibition layouts and planograms for stores and categories in project - Planification and supervision the filling process of Mikro and Makro stores 2011-2012 (9 Stores) - Lead the filling and opening process of Makro store Maracaibo Norte (2011) - Design and implementation of the Standard exhibition Layout for Mikro Stores
  • Vitalis
    Project Assistant
    Vitalis Oct 2008 - Mar 2010
    Partner in the planning and execution of projects focused on the study, improvement and communication of business management, in areas such as Quality and Environmental Management, working on ISO 9.000 and 14.000 standards and CSR. − Participate and support in advising on Quality and Environmental Management− Design of management indicators and creation of improvement plans for various facilities − Development of guides for the design of power, waste, water and comfort management indicators

Roy - Rafael Orellana Y. Skills

Competitive Analysis Microsoft Office Retail Forecasting Microsoft Excel Marketing Strategy Market Research Management Trade Marketing Marketing Research Negotiation Market Analysis Team Leadership Business Strategy Marketing Management Project Management Sql Db2 Visual Basic Environmental Management Systems Environmental Education Nielsen Estrategia De Mercadotecnia Estrategia Empresarial Minorista Marketing Comercial Estudios De Mercado Liderazgo De Equipos

Roy - Rafael Orellana Y. Education Details

Frequently Asked Questions about Roy - Rafael Orellana Y.

What is Roy - Rafael Orellana Y.'s role at the current company?

Roy - Rafael Orellana Y.'s current role is Category and Trade Marketing Manager.

What is Roy - Rafael Orellana Y.'s email address?

Roy - Rafael Orellana Y.'s email address is ra****@****ail.com

What schools did Roy - Rafael Orellana Y. attend?

Roy - Rafael Orellana Y. attended Boston University, Universidad Metropolitana (Ve), Universidad Metropolitana (Ve), Universidad Metropolitana (Ve).

What are some of Roy - Rafael Orellana Y.'s interests?

Roy - Rafael Orellana Y. has interest in Civil Rights And Social Action, Animal Welfare, Environment, Economic Empowerment.

What skills is Roy - Rafael Orellana Y. known for?

Roy - Rafael Orellana Y. has skills like Competitive Analysis, Microsoft Office, Retail, Forecasting, Microsoft Excel, Marketing Strategy, Market Research, Management, Trade Marketing, Marketing Research, Negotiation, Market Analysis.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.