Roy - Rafael Orellana Y. personal email
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Trade Marketing & CatMan Manager with 10+ years of experience in the CPG industry, working in key positions for manufacturers and retailers. Proven track record of leading, developing, and executing Category and Brand strategies, generating innovative ideas, and creative solutions that add value to stakeholders.
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Business Expansion Manager LatamHenkel Nov 2021 - Jun 2024Culver City, California, United States -
Co-FounderNidrarest Sep 2020 - Oct 2021Bogotá, Capital District, Colombia -
Trade Marketing Manager MtHenkel May 2019 - Aug 2020Bogotá D.C. Area, Colombia -
Head Of Category Management - BcrHenkel Nov 2016 - Apr 2019Bogotá D.C., Colombia -
Jefe De Category ManagementMakro Colombia Jan 2015 - Oct 2016Bogotá, D.C.Responsable de desarrollar y ejecutar estrategias de surtido y administración de espacios, dirigidas a mejorar el desempeño de las categorías y las rutinas de piso de ventas de la organización, de acuerdo con el análisis e identificación de oportunidades de mercado. -
Senior Buyer, Personal Care BasketMakro Comercializadora,S.A Sep 2012 - Jul 2014VenezuelaResponsible for designing and managing the business strategy of the Personal Care basket, to achieve operational objectives. Leading supplier negotiations, implementation and monitoring the plans’ execution for the basket.Responsibilities:- Negotiation of commercial terms with suppliers (credit, savings and bonds) and signing of agreements - Commercial management of assortment, suppliers selection, codification, Pricing and promotions - Purchasing and Supply Chain Management, Forecasting, ordering, distribution and inventory efficiency - Definition of Merchandising guidelines and CatMan for the basket- Monitoring and reporting of KPIs (Budget Sales, Profit, Shrinkage and IFS) - Research and market analysis, sales volume and value, Pricing, introductions and distribution -
Category Management AnalystMakro Comercializadora, S.A. Apr 2010 - Aug 2012VenezuelaApril 2010 - August 2012 (2 years 4 months)Responsible for planning and executing projects of Category Management, Space Management and Pricing for Mikro and Makro Venezuela as part of the implementation of these business strategies, led by Makro South America and reporting progress to Direction team.Responsibilities:- Design and implementation of exhibition layouts and planograms for stores and categories in project - Planification and supervision the filling process of Mikro and Makro stores 2011-2012 (9 Stores) - Lead the filling and opening process of Makro store Maracaibo Norte (2011) - Design and implementation of the Standard exhibition Layout for Mikro Stores -
Project AssistantVitalis Oct 2008 - Mar 2010Partner in the planning and execution of projects focused on the study, improvement and communication of business management, in areas such as Quality and Environmental Management, working on ISO 9.000 and 14.000 standards and CSR. − Participate and support in advising on Quality and Environmental Management− Design of management indicators and creation of improvement plans for various facilities − Development of guides for the design of power, waste, water and comfort management indicators
Roy - Rafael Orellana Y. Skills
Roy - Rafael Orellana Y. Education Details
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Master Of Business Administration - Mba -
Responsible Environmental Management -
Mercadeo -
Administrative Sciences With Major In Management,
Frequently Asked Questions about Roy - Rafael Orellana Y.
What is Roy - Rafael Orellana Y.'s role at the current company?
Roy - Rafael Orellana Y.'s current role is Category and Trade Marketing Manager.
What is Roy - Rafael Orellana Y.'s email address?
Roy - Rafael Orellana Y.'s email address is ra****@****ail.com
What schools did Roy - Rafael Orellana Y. attend?
Roy - Rafael Orellana Y. attended Boston University, Universidad Metropolitana (Ve), Universidad Metropolitana (Ve), Universidad Metropolitana (Ve).
What are some of Roy - Rafael Orellana Y.'s interests?
Roy - Rafael Orellana Y. has interest in Civil Rights And Social Action, Animal Welfare, Environment, Economic Empowerment.
What skills is Roy - Rafael Orellana Y. known for?
Roy - Rafael Orellana Y. has skills like Competitive Analysis, Microsoft Office, Retail, Forecasting, Microsoft Excel, Marketing Strategy, Market Research, Management, Trade Marketing, Marketing Research, Negotiation, Market Analysis.
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