As European Funds Projects Leader at Telefónica España, I identify and secure funding opportunities for Telefónica and its B2B customers, focusing on green and digital transformation projects supported by European Funds. My responsibilities include:• Identifying and evaluating funding opportunities that align with Telefónica's and its clients' strategic objectives, with a particular emphasis on green and digital transformation projects.• Leading internal alignment efforts and providing essential support to our sales and commercial teams, enabling them to leverage European Funds in client proposals and projects.• Ensuring diligent and comprehensive tracking of the impact of European Funds projects on the business.I am committed to maximizing the positive impact of European Funds contributing to sustainable and digital advancements across industries.

Design the Global Consumer IoT Offer in Telefonica's footprint, with focus on the Big 4 OBs (Spain, Brazil, United Kingdom and Germany), leading the global design and supporting the local execution of the Go-to-Market strategy.Achievements:• Boosted he adoption of Telefonica's global IoT technologies by leading the "consumer edition" of the IoT Summit, an annual event that involved C-level stakeholders from across Telefonica's footprint.• Led the team that successfully launched the first Global Consumer IoT service in Telefonica's portfolio: Connected Car. Movistar Car was launched in Spain (May'19) and Vivo Car in Brazil (November'19).

Build a Joint Go-to-Market strategy with our main technology partners (Cisco, HPE, Microsoft, Dell, and Huawei) to drive sales of IT infrastructure to corporations and the public sector (servers, storage equipment and networks).Achievements:• Increased trust and collaboration with the HPE team, surpassing revenue targets for server equipment (+20%) with a Joint Go-to-Market strategy, shared sales channels, and quotation improvements.• Managed to keep Cisco Gold Partner status through goal achievement, an extensive engineer training plan, and a highly demanding internal processes audit that was recognized for excellence by the boards of directors of both organizations.

Define Telefonica's online strategy and budget management to promote the adoption of Online Servicing, increasing efficiency and customer satisfaction.Achievements:• Led an E2E digitization plan, focused on accelerating the digital adoption in key customer management journeys.• Achieved a remarkable annual growth in Telefonica's online service by creating an agile customer-centric team that achieved a record +56% increase in users and a 50% increase in customer satisfaction.

Enhance the value proposition of the FTTH services portfolio (HDTV, Gaming...) and prices to maximize customer acquisition and satisfaction. Led the design of voice and messaging services (mobile and landline).Achievements:• Doubled Movistar Fiber's monthly sales through a new pricing strategy developed in autumn 2012 and managed to improve customer satisfaction (+0.7pp) by promoting a Telefonica Fiber Quality Plan.• Drove the design and launch of a mobile pricing portfolio in fall 2011 with outstanding performance: 1M subscribers achieved after three months of the notorious “Tu eliges” marketing campaign.

Maximize the profit and loss results of value-added voice services, identify and develop new sources of income on top of the core business.Achievements:• Reached a 225% revenue increase with a redesigned Voice VAS portfolio, topping $ 387M in 2009.• Drove the launch decision and led the product management team responsible for several revolutionary data services with great impact on the emerging mobile content market: - Yavoy (ringback tones) was the most successful VAS launch in Europe in 2004: 1,5M customers in 6 months. - Xtrazona was the first mobile game download service for Java2Me phones launched in Spain.

Prioritize, plan and negotiate the deployment of the European messaging and analysis network of internationalization partnerships.Achievements: • Negotiated several international agreements that helped to achieve the SMS target price (-65%) needed to make the advertising business profitable.

Pre-sales, planning, deployment and post-sales support for Mobile Networks VAS Siemens Portfolio.Achievements: • Responsible for the acceptance and deployment of a surveillance system for Amena's mobile network in Spain.