Rafael Franco Email & Phone Number

Rio De Janeiro, Rio De Janeiro, Br

Construction and implementation of the Financial Planning and short and long-term strategy of the startup, aligned with leadership to establish realistic and achievable financial goals.Contributing to developing the company's overall strategy, ensuring that the financial plan is aligned with business objectives, managing cash flow, and ensuring a balance between revenue and expenses.Identifying and managing financial risks, such as currency fluctuations, interest rates, and exposure to volatile markets, and implementing mitigation strategies.Analyzing and interpreting financial data to provide actionable information to the leadership team.Participating in the identification of funding sources, such as investors, strategic partners, and financial institutions, and developing business plans and presentations for investors.Supervising the accounting team and ensuring proper maintenance of financial records in compliance with financial regulations and current legislation.Identifying opportunities to optimize costs and financial efficiency of the company.Implementing risk management policies and ensuring compliance with corporate governance practices.

Rio De Janeiro, Rj, Br

Construction and improvement of credit grant and collection rule models, developed through analyses of our customers' financial statements, concomitant with the use of risk evaluation and market performance models. Report to the executive director and management of a 47-person team.• Optimization and reduction of doubtful credit provision, by approximately R$77 million in the last 3 fiscal years, supporting an asset portfolio of approximately R $8 billion.• Management of the entire portfolio of granted guarantees and recovered assets through demobilization and alienation processes of these assets, generating a real estate profit of R$332 million in the 2020/2022 financial cycle.• Management of a strategic asset recovery plan, as an action to face the Covid19 pandemic, in conjunction with the Legal, Commercial and Strategic Planning areas. As a result, recovery of approximately R$300 million in litigated credits distributed in an increasing manner in the 2020/21 and 22 fiscal years, through judicial agreements, opening a new avenue of results and customer recovery.• Leadership of the Accounts Receivable team, in addition to all the interface with the accounting team, ensuring that all portfolio management was in compliance with accounting standards and company guidelines.. • Management of all customer accounts receivable service, representing a demand of approximately 40 thousand calls/month (for example bank write-offs, accounting agreements, reconciliation and collection emissions) being 98% of all operations carried out through the implementation in the last 2 years of 32 robots and automated processes, generating scale gain and reduction of resources employed in the activity.

Rio De Janeiro, Rj, Br

Redesign and leadership of the implementation of a new Customer Relationship Center, transforming the service structure into a Relationship Solutions team, with People, Processes, Technology and Customers as pillars, implementing the bases of the Customer Experience and Customer Success culture at Ipiranga. Report to the executive director and management of an 80-person team. • Transformation of a 100% in-house operation into a specialized, hybrid and digital operation.• Reversion of dissatisfied customers with 62.3% attendance to 38.3% in the first year of the project.• Leverage of the call resolution rate from 49.7% to 70.3%• Achievement of customer relationship awards from the Modern Consumer magazine and Reclame Aqui.

Rio De Janeiro, Rj, Br

Leadership of a team with 4 franchise consultants, reporting to the Division Manager, providing support and consultancy to Ipiranga's franchisees (AmPm and Jet Oil), guaranteeing the execution of the strategy and maximizing the results of our convenience store and automotive service brands. • Coordination of customers in the states: RJ, MG, ES BA, SE. Plus than 1,200 attended stores.• Participation in the retail congress at the National Association Convenience Store (NACS) in the USA in 2016.

Rio De Janeiro, Rj, Br

Development, planning and execution of the retail financial products developed with the Ipiranga brand. Issuance of more than 5 million active cards. Development Ipiranga Online transaction capture system in partnership with Itaú. Report to the Vice President of Marketing leading a team of 5 analysts. Participation in the National Retail Federation (NRF) retail congresses in the US in 2014 and 2015.

Sao Paulo, Sao Paulo, Br

Key Account of the Urban Transport segment, managing a portfolio of 40 clients, with a balance of over R$100 million in assets, operating in the self-funded portfolio model. Developing and supporting clients in various Project Finance fronts, both for granting credit lines and tailored investments supporting the clients' growth levers. Reporting to the Regional Middle Mkt Superintendent.

Planning, Development and Launch in the Private Label cards market, in the Supermarkets, Pharmacies and Fuel Stations segments. Main Responsibilities: Management of the customer relationship team Development and Implementation of the Ipiranga card project. Management of budgets and performance targets for the operation. Interface with the internal areas of UBB / Fininvest and the client - Ipiranga (mkt, products, customer service centers, finance and legal). As the main achievement, I led an innovative project in the Private Label cards segment, which was the development of the Ipiranga Card. First exclusive refueling card in fuel stations, with embedded cash back. A project developed collaboratively with the Ipiranga Marketing and Products team, with a proposal for services and differentiation not yet experienced in this segment. We implemented the concept of "term and discount" in the same product, transforming a payment method into an instrument of relationship and loyalty of the client. This project required the realization of adjustments in the bank card platform to receive and implement the planned operation, ensuring that all card processing occurred within the agreed deadlines and security between the stakeholders. The success of this journey resulted in a joint venture between Ipiranga and Fininvest / Unibanco, thus giving birth to MAX Finance, where I participated from its conception to its full operation, being responsible for adapting the bank's culture to a pioneering project in the Private Label cards market, making the necessary internal adjustments to the operation, ensuring that 100% of the deliveries agreed with shareholders and customers took place as planned.

I was responsible for the portfolio of accounts and contracts of strategic company customers, who use our products on a large scale, for example: telecommunications companies, Petrochemical Industries, Paper & Cellulose, Steelmaking. Responsibilities: Development of the retail market, Assembly of a team of independent sales representatives to act in the markets of RJ; SP; PR; SC; POA. Implementation of the line of do-it-yourself products, in the main Home Centers of RJ; SP and PR Structure of the team of commercial representatives

Mba, Strategic Business Management

Financial Leadership Program - Nacs, Business Management

Lider Coach Program, Hr

Mba, Corporate Finance

Graduated, Business Administration