Rafael Salla Paulilo

Rafael Salla Paulilo Email and Phone Number

Sócio and Consultor – Logística e Supply Chain @ ILOS - Especialistas em Logística e Supply Chain
State of São Paulo, Brazil
Rafael Salla Paulilo's Location
São Paulo, São Paulo, Brazil, Brazil
Rafael Salla Paulilo's Contact Details

Rafael Salla Paulilo work email

Rafael Salla Paulilo personal email

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About Rafael Salla Paulilo

Profissional com mais de 20 anos de experiência em gestão estratégica, tática e operacional de Logística e Supply Chain, abrangendo todas as etapas da cadeia de suprimentos: planejamento de demanda, compras, gerenciamento por categoria, precificação, armazenagem, distribuição e transporte. Atuei em diversos segmentos de varejo e indústria, incluindo eletrônicos, lojas de conveniência, supermercados e moda esportiva, sempre com foco em entregar resultados consistentes e promover eficiência operacional.Minhas principais competências incluem:✓ Liderança e Desenvolvimento de Equipes: Experiência sólida em liderar equipes multifuncionais, promovendo o desenvolvimento de líderes e cultivando um ambiente colaborativo que alinha diferentes níveis hierárquicos para atingir metas desafiadoras.✓ Gestão Estratégica e Execução Operacional: Definição e implementação de estratégias de Logística e Supply Chain com foco em produtividade, redução de custos e melhoria contínua.✓ Projetos Complexos e Startups de Operações: Liderança em projetos de montagem de centros de distribuição, implementação de sistemas (TMS, WMS, Roteirizador, Torre de Controle) e redesenho de processos para otimização da cadeia de suprimentos.✓ Governança Financeira: Gestão de P&L, orçamento, controle de Capex e Opex, e monitoramento de KPIs, garantindo eficiência e sustentabilidade financeira.Principais Resultados Alcançados→ Redução de custos expressiva: Corte de 41% nos custos de frete nas regiões Sul e Sudeste (economia de R$ 22MM/ano) e redução de 65,9% no Centro-Oeste, Norte e Nordeste (economia de R$ 15,6MM/ano).→ Melhoria de eficiência operacional: Aumento da taxa OTIF para acima de 95%, elevando a qualidade e a pontualidade das entregas.→ Centralização e otimização de compras: Portal de Compras utilizado por 100% dos franqueados, reduzindo o tempo operacional em 80% e aumentando a margem de produtos de 11% para 13%.→ Gestão de estoques aprimorada: Redução do tempo médio de estoque de 36 para 28 dias e da ruptura de 6,7% para 3,4%.Se sua empresa busca maximizar a eficiência operacional, elevar a experiência do cliente e construir uma equipe de alto desempenho em logística e Supply Chain, estou à disposição para ajudar.📧 rafael.salla@outlook.com📞 11 96625-3974

Rafael Salla Paulilo's Current Company Details
ILOS - Especialistas em Logística e Supply Chain

Ilos - Especialistas Em Logística E Supply Chain

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Sócio and Consultor – Logística e Supply Chain
State of São Paulo, Brazil
Rafael Salla Paulilo Work Experience Details
  • Ilos - Especialistas Em Logística E Supply Chain
    Sócio And Consultor – Logística E Supply Chain
    Ilos - Especialistas Em Logística E Supply Chain
    State Of São Paulo, Brazil
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  • Self-Employed
    Consultor Em Modelos De Negócios, Logística E Supply Chain
    Self-Employed Nov 2023 - Present
    Atuo na estruturação de modelos de negócios para startups em estágio inicial (early stage), combinando minha experiência em grandes corporações com metodologias ágeis. Auxilio empreendedores e empresas a transformar suas ideias em negócios sólidos, escaláveis e lucrativos, com foco em propósito, público-alvo e eficiência operacional.Com expertise também em Logística e Supply Chain, ofereço soluções estratégicas para otimização de processos, estruturação de cadeias de suprimentos, redução de custos e aprimoramento de fluxos operacionais. Minhas entregas incluem:- Estruturação de processos internos e operacionais- Desenvolvimento de estratégias de Logística e Supply Chain- Análise de mercado e projeção financeira- Identificação de oportunidades de crescimento e escalabilidadeSe você busca transformar desafios em resultados e potencializar o crescimento do seu negócio, estou à disposição para contribuir com a construção de soluções sob medida para sua jornada.
  • Ipiranga
    Supply Chain Manager (S&Op, Pricing And Performance)
    Ipiranga Nov 2022 - Aug 2023
    Rio De Janeiro, Rj, Br
    Managed the Supply Chain area, focusing on strategic demand planning, pricing, and performance, ensuring efficient supply to four Distribution Centers (DCs) located in São Paulo, Rio de Janeiro, Paraná, and Rio Grande do Sul. These DCs supported over 2,400 points of sale across Brazil, including 1,800 AmPm convenience stores. Led a team of 23 professionals (direct and indirect), reporting directly to the Supply Chain Directorate and driving financial and operational results.Key Responsibilities and Achievements:1. Demand Planning and S&OP• Structured and automated the S&OP process, ensuring high inventory accuracy and alignment between Supply and Sales.• Results: - Reduced inventory days from 36 to 28 days. - Decreased stockout rate from 6.7% to 3.4%. - Minimized product expiration losses from 0.75% to less than 0.10% of revenue.2. Pricing and Price Strategy• Developed and executed pricing strategies for over 1,500 SKUs, optimizing margins and enhancing franchisee perception of competitiveness.• Results: - Increased profit margin from 11% to 13%. - Created and implemented structured processes for price research and competitive positioning by category and sales curve.3. Category Management• Analyzed and optimized store assortments for AmPm locations based on region, cluster, and store size.• Defined and executed the Private Label strategy, focusing on profitability and launching a pipeline of new products with high absolute margin potential.• Maintained constant supplier engagement and market trend analysis to ensure store competitiveness and appeal.4. Performance and KPI Management• Prepared the Supply Chain Directorate budget, aligning financial and operational indicators with strategic goals.• Monitored KPIs to ensure performance aligned with corporate objectives.Expertise in leading teams, implementing innovative strategies, and delivering solid results through integrated planning, pricing, and performance optimization.
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  • Ipiranga
    Market Intelligence Manager
    Ipiranga Mar 2021 - Oct 2022
    Rio De Janeiro, Rj, Br
    Responsible for the strategic enhancement of the Convenience Business, leading the repositioning of the AmPm brand with a focus on indulgence and out-of-home dining, resulting in more favorable margins across the value chain. Managed a team of 15 professionals (direct and indirect), reporting to the Supply Chain Directorate, combining analytical vision, strategic execution, and a results-driven approach.Key Responsibilities and Achievements:1. Category Management• Developed processes, criteria, and systems for assortment definition, implementing regionalization and clustering for over 1,800 AmPm stores across Brazil.• Implemented planogramming processes, optimizing store assortments and boosting revenue.• Created and monitored performance indicators to measure the effectiveness of category management, ensuring alignment with commercial strategies.2. Trade Marketing• Negotiated investments totaling BRL 80 million in 2022 with suppliers, exceeding financial targets despite a reduction in store numbers and revenue due to the COVID-19 pandemic.• Structured reports and KPIs to track the performance of supplier investments, ensuring compliance with Joint Business Plan (JPB) objectives.• Identified, planned, and led the execution of AmPm’s sponsorship with McLaren for the 2022 Brazil F1 Grand Prix, directly impacting 236,000 attendees.• Developed Trade Marketing strategies to attract and retain customers, increasing franchise network engagement in executing promotional campaigns.• Designed and tracked indicators to evaluate the effectiveness of promotions, enabling data-driven decision-making.Highlights:• Spearheaded the strategic repositioning of the AmPm brand, aligning assortment and customer experiences with market demands.• Proven ability to lead cross-functional teams and implement impactful initiatives, leveraging market insights to deliver measurable financial and operational results.
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  • Ipiranga
    Logistics Operations Manager
    Ipiranga Aug 2015 - Feb 2021
    Rio De Janeiro, Rj, Br
    Responsible for overseeing the entire logistics operation at AmPm, ensuring the supply of more than 2,400 convenience stores across Brazil with a focus on timeliness, cost efficiency, and operational excellence. Led a team of 430 direct and indirect employees, allocated across 4 Distribution Centers (DCs) and managing a fleet of 100 vehicles, handling an annual volume of 460MM BRL in product sales.Key Responsibilities and Achievements:•Team Development and Leadership: - Built and trained high-performing teams, aligning strategic objectives, and monitoring projects and results to foster a culture of excellence and continuous improvement.• Logistics Network Planning and Implementation: - Strategically defined DC locations. - Customized WMS, parameterized routing tools, and implemented a control tower. - Reduced operational costs through route redesign and logistics network optimization, achieving annual savings of 22MM BRL (41%) in the South and Southeast regions and 15.6MM BRL (65.9%) in the Midwest, North, and Northeast regions.• Operational Efficiency and Performance Management: - Identified and implemented new technologies and methodologies for continuous improvement, maintaining OTIF above 95%. - Centralized 100% of franchisee purchases via a Procurement Portal, freeing up 80% of field consultants’ time for strategic activities. - Managed freight and operational costs totaling 70MM BRL annually, ensuring resource optimization and efficiency. - Absorbed the equipment sales process for franchise stores, reducing costs by 250K BRL per month, equivalent to a 50% savings for Ipiranga.Proven expertise in leading complex logistics operations and delivering outstanding results by aligning strategy and execution in dynamic and competitive environments.
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  • Adidas
    Retail Operations Manager Brazil
    Adidas Feb 2014 - Jan 2015
    Herzogenaurach, Bavaria, De
    I was responsible for the operation of adidas factory outlets stores in Brazil, with 16 stores located at major states. Outlet stores represented a net sales of R$ 120 million (closing 2014) with a contribution of R$ 17 million. The total revenue represented 50% of the adidas retail business in Brazil.As Operations Manager, my responsibilities were: - Leading a team of 16 store managers and more than 200 employees.- Team building and definition of motivating strategies according to campaigns.- Developing sales strategies to achieve the expected results, based on analysis of store performance.- Ensuring the organization standards adherence to provide the best customer shopping experience.- Controlling and improving all lines of P&L assuring channel contribution to be in line with budget and forecast.- Working with marketing area to ensure the best implementation of institutional campaigns.- Defining together with merchandising area the best product distribution among the stores and the best pricing and discount strategy for each product category.- Aligning with Finance area the P&L budget for each store, following the results during the year, doing the necessary adjustments.- Developing and implementing new projects that improve processes in the stores, such as increasing sales productivity / employee, ensuring proper supply of products, improving inventory turnover, reducing losses of inventories etc.
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  • Dia Brasil
    District Retail Operations Manager
    Dia Brasil Feb 2010 - Feb 2014
    São Paulo, Br
    Responsible for the operations of DIA Supermarket on the middle-west of São Paulo State – Brazil, region includes following cities: Jundiai, Campinas, Sorocaba, Itapetininga, São Carlos, Mogi Guaçu e Bragança Paulista.Middle-west region contains 192 stores, 58 of which are owned by DIA Supermarket, 93 are franchised and 41 belongs to dealers, using brand as contract. These stores are distributed on 82 cities generating an annual sale of R$ 1.17 billion (closing 2013).As District Manager, I managed the following departments with the following responsibilities. - Owned Stores Operations: keeping the store quality standard of cleanliness, organization and merchandise supply; and achieving the goals defined by the company for sales, losses, expenses, share of perishable, etc.- Franchised Stores Operations: keeping the DIA operation standards in the franchised stores; providing financial consulting to franchisers in order to equalize profitability and cash flow; and disseminating the best-practices among the franchise operation.- Franchising Expansion: seeking new partners, retailers or investors, who want to converter their brand to DIA or who want to assume an existing DIA operation.- Human Resources: selection, hiring and training of store employees; relationship with unions; reporting to absenteeism and turnover staff; and personnel department.- Perishables: following the sales of fruits and vegetables seeking actions to increase sales of these categories; looking for partners who want to operate the butchers and bakeries in owned stores; and ensure, by periodic audits, the freshness and quality of perishable products sold in all DIA stores.- Back Office: supporting stores in order to ensure the products supply and being the interface between stores and the internal departments. Overseeing, managing and controlling District costs;- Maintenance: assuring the perfect condition of DIA stores as well as the proper functioning of all equipment present in them.
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  • Dia Brasil
    Business Development Manager
    Dia Brasil Mar 2005 - Jan 2010
    São Paulo, Br
    I worked on the development and implementation of projects in the Operations Department, which covers the operation of all DIA brand stores. I had under my responsibility the following teams:- Organization & Methods: responsible for developing and implementing projects related to improving the management of the store, increasing the productivity of sales / employee, cost reduction and improvement in quality of the operation.- Human Resources: responsible for creating projects with the goal of reducing absenteeism and turnover, improve the profile of the employees, training and improve the working environment in the stores.- Franchise: responsible for the development and improvement of Franchise model.During this period of work, I was responsible for the creation and implementation of the following projects:- Creation of the following manuals: Store Operation Manual, Supervisor's Manual and Franchise Manual;- Definition of criteria for dimensioning the number of employee for store, according to the type of store, sales and the quantity of customers;- Creation of tool for preparing and monitoring the budget account personnel, which represents the largest company account;- Development of program for inclusion of people with mental disabilities to act as packers in the stores;- Development of management tools to monitor stores performance; - Definition of professional profiles and the selection criteria for leadership positions in stores;- Structuring the training department, from definition of the infrastructure of training centers to development of training schedule and content;- Definition of bonus and promotion policies for operational staff, in order to retain the best employees and improve stores performance;- Restructuring of the Franchise model: doing new contracts, developing software to front box and back office, structuring a training program to transfer the DIA store operation know-how and developing reports to follow store KPIs.
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  • Siemens
    Logistics Supervisor
    Siemens Mar 2004 - Dec 2004
    Munich, De
    I was responsible for the supply chain of spare parts to the SIPLACE Surface Mounted Devices Machines. These machines are used in productions lines of electronic boards that require high precision mounting and high volume production. Usually, the production lines of these types of products work 24 hours a day, 7 days a week, which made the logistics of spare parts critical to customer satisfaction.My responsibilities were:- Sales planning;- São Paulo and Manaus stocks administration; - Customer service for technical support;- Monitoring and control of the entire import process from request to suppliers (Siemens USA and Germany) until delivery to the end customer;- Analysis and optimization of logistics costs.
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  • Siemens
    Sales Engineer
    Siemens Jan 2000 - Feb 2004
    Munich, De
    As Sales Engineer my responsibilities were the same of Logistics Supervisor.During this period I had the opportunity to participate in important projects, such as working in the group responsible for the merger of Siemens Group Business Area with Mannesmann Dematic Rapistan to create a new company called Siemens Dematic.Later, I helped the implementation of the Balanced Scorecard at Siemens Dematic, defining processes and targets.I also worked in the implementation of the SAP system, as a Key User, for the company where I was responsible for MM modules (Material Handling) and SD (Sales and Distribution) with active participation in the success of this implementation.
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  • Siemens
    Trainee Engineer
    Siemens Jan 1999 - Dec 1999
    Munich, De
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Rafael Salla Paulilo Skills

Management Varejo Retail Logistics Team Leadership Cadeia De Fornecedores Supply Chain Microsoft Excel Sales Negotiation Vendas Strategic Planning Atendimento Ao Cliente Customer Service Microsoft Office Operations Management Planejamento Empresarial Recursos Humanos Sap Marketing Supply Chain Management Business Planning Business Strategy Geographic Expansion Franchising Human Resources Forecasting Indicadores Chave De Desempenho Planejamento De Projetos Espanhol

Rafael Salla Paulilo Education Details

  • Escola Politécnica Da Usp
    Escola Politécnica Da Usp
    Mechatronics Engineering
  • Insper Instituto De Ensino E Pesquisa
    Insper Instituto De Ensino E Pesquisa
    Business And Operations
  • Fia Business School
    Fia Business School
    Retail

Frequently Asked Questions about Rafael Salla Paulilo

What company does Rafael Salla Paulilo work for?

Rafael Salla Paulilo works for Ilos - Especialistas Em Logística E Supply Chain

What is Rafael Salla Paulilo's role at the current company?

Rafael Salla Paulilo's current role is Sócio and Consultor – Logística e Supply Chain.

What is Rafael Salla Paulilo's email address?

Rafael Salla Paulilo's email address is ra****@****.com.br

What schools did Rafael Salla Paulilo attend?

Rafael Salla Paulilo attended Escola Politécnica Da Usp, Insper Instituto De Ensino E Pesquisa, Fia Business School.

What are some of Rafael Salla Paulilo's interests?

Rafael Salla Paulilo has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Poverty Alleviation.

What skills is Rafael Salla Paulilo known for?

Rafael Salla Paulilo has skills like Management, Varejo, Retail, Logistics, Team Leadership, Cadeia De Fornecedores, Supply Chain, Microsoft Excel, Sales, Negotiation, Vendas, Strategic Planning.

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