Rafael Horta Email & Phone Number

São Paulo, Brasil

Responsible for the Marketing actions aiming member growth of Inner Circle in LATAM markets with a current focus on Brazil and Mexico, and future markets to come through brand marketing initiatives and position Inner Circle as the number one High Quality dating app of choice with the mission that every second a member gets together.Inner Circle is less like a dating app, more like a member’s club made for dating. Niche by design, it’s for people who live ambitious, interesting lifestyles – and want to date people who move in similar circles. Built on the belief that opposites don’t attract, a thorough application and screening process curates a community where everyone is worth dating – and people have more in common than just being single.Built organically without funding, Inner Circle is a Dutch-born company - founded in 2012 - that has grown into a global network of over 7.2 million members.To keep up with everything Inner Circle visit about.theinnercircle.co/news or follow us on Instagram (@innercirclebrasil / @innercirclemx). Or, if you fancy joining the team, check out the careers page: www.about.theinnercircle.co/careers.

São Paulo, Brasil

- Responsible for a team of 7 people in 2 areas: Performance (SEO, SEM, Digital Media, Inbound, Growth) and Brand Content (Social Media, videos and many different materials for brand expression)- Area planning, projects, campaigns and budget supervision and control- Definition and follow up on OKRs and KPIs- Team performance and development

São Paulo E Região, Brasil

_Direct leadership of 3 Team Leads and 1 Specialist for the digital content and social media in Brazil, Mexico, Colombia, Chile, Peru and Argentina_Indirect leadership of 8 more people working in the markets_Area planning, projects, campaigns and budget supervision and control_Alignment and cooperation with General Managers and Directors for the business strategy_Follow up of results and KPIs of the teams_Follow the development of the team

São Paulo E Região, Brasil

_Leadership of specialists and assistants that evaluate, negotiate, hire content partners and guarantee the execution of the content plan of influencers and on-line publishers in Brazil_Area planning and budget control – budget of $1,4 MM/year_Approval of contents to be published by partners to guarantee quality_Follow up of results and KPIs of the team and the department_Follow the development of the team_Strategy alignment with General Manager, Sales and PR_3 months experience in Zagreb, Croatia, working in the HQ_Responsible in Brazil for the first TV Campaign of the company

São Paulo, São Paulo

_Branding management and JBS rebranding project_Responsible for Institutional communication and advertisement_Strategy for sponsorship, sector fairs and events_Digital Marketing planning_Responsible for negotiating and hiring advertisement films and fotos suppliers for Seara and Friboi campaigns_Agencies management_Area budget planning and management - R$ 14 MM/year_Management of a 3 people team

São Paulo Area, Brazil

_Development of posting measurement tool based on Natura’s internal communication strategy_Reports and follow-up of social media indicators_Development of crisis management in social media_Interaction with Digital Marketing and Customer Service areas in order to have a follow-up and development of a working strategy in social media_Guidance to the Customer Service team in order to provide answers to negative posts and comments_Strategy and outsourced public relations management regarding HR, Sponsorships and Social Responsibility issues

São Paulo Area, Brazil

_Coordination of communication campaigns for employees_Relationship with managers and board of directors in order to meet demands, to obtain approval for plans and parts_Leadership of the creation team dedicated to jobs under my coordination_Management of budgets and contracts with suppliers of the area – report directly to one employee_Involvement in strategic committees to report internal communication actions under my responsibility and contribution to plans being discussed_Project coordination of the company’s new Intranet, which demanded commitment by all teams in the company

_Customer relationship_PR and Corporate Communication_Sustainability_Branding_MoneyCard – international travel card_Internal communication and Endomarketing

_Public relations_Making of corporate and fundraisers material_Advertisement of projects and their results_Internal communication

_Public relations_Events to launch books and CDs, having worked with several authors and artists, such as Edson Cordeiro

Master, Comunicação

Graduação, Journalism