Rafael Sá Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

- Leader of brand positioning and portfolio strategy projects- Mentoring technology start ups, helping the businesses to develop consistent planning and customer deliverables- Leader of consumers insights/ research projects, helping companies to build a customer centric vision- Content developer, generating consistent and consumer focused communication.

São Paulo, Brasil

- Leadership of the newly-formed ABInbev Global Insights and Research Hub based out of Brasil- Development and Initial implementation of all operation model and team integration- Responsible for planning and executing all analytical framework for Branding, Core Business, Innovation and all other ABInbev Global Strategic Pillars-Optimization of all global.

São Paulo, São Paulo

Leader of Brand Strategy, Communication and Market Intelligence teamsCreation and development of a culture of brands and a consumer’s view among Bunge's different areas of operation.Responsible for brand strategy and implementation of B2B/ B2C communication campaigns for the categories of Margarines, Mayonnaise, Oils, Tomatoes, Wheat and.

Leader of the company's startup, with a broad vision of the business plan and development of the new company's overall strategy.Responsible for the marketing activation and digital strategy of the start upLeadership and implementation of brand positioning, product portfolio, pricing, supply chain, commercial policies, distribution channels and competitive.

São Paulo E Região, Brasil

Responsible for the global strategy and positioning of BRF brands for international markets.Analysis and definition of the portfolio of brands and products for international markets.Global brand strategy and Sadia innovation for the Cold Meat category.

Development and consolidation of the global information chain;Leadership of strategic projects and data analisis for all BRF categories (Processed and Dairy Foods), with strong interaction with the Branding, Sales, Pricing, R&D and Innovation teams.Global market data management and trends, through continuous surveys and identification of new potential.

Rio De Janeiro E Região, Brasil

Responsible for Market Intelligence and Consumer Insights in the Air Care and Home Cleaning categories.Member of the multifunctional team of the strategy and implementation of the launch of Mr.Muscle product line in Brazil.SAC management and monitoring for Air Care and Home Cleaning categories.Leadership of Shopper studies for the Category Management and.

Leadership and analysis of Quantitative and Qualitative studies, in addition to proprietary global Kantar methodologies. - Management of Branding studies, Consumer Segmentation, Innovation and Testing of new products, Price Elasticity and Kantar Insights.LATAM regional leader for Nestlé and Unilever strategies.Main clients: Nestlé, Unilever, Philips, TAM.

- Coordination and Client Assistance for ACNielsen BASES methodology (consumer goods market launching/ re-launching volumetric forecast);- Analysis and Coordination of Quantitative Ad-hoc studies, as Usage and Attitudes, Market trends and competition, Consumers’ Segmentation and Brand Image, Market Trackings and Concept/ Product Tests;- Qualitative.

- Trainee at both Advertising and Strategic legs- Development of Strategic Business Plans for industry re-organization and Exploratory Surveys (Quantitative and Qualitative);- Coordination and presentation of market research surveys – imagery, recall studies and institutional studies for proposals;