Rafael Rautha Email & Phone Number

New York, United States

New York, New York, United States

- Led the social and influencer strategy and account governance for all MARS food brands, spearheading the program's implementation to grow all social channels for brands across multiple regions. Managed execution in key markets spanning the US and UK for Ben’s Original, Seeds of Change, and Dolmio, serving as the primary liaison for MARS global clients..

New York, New York, United States

- Headed the BACARDÍ social team, developing and implementing the global social strategy for BACARDÍ rum, Cazadores tequila, Dewar’s Whisky, and the US strategy for BOMBAY SAPPHIRE Gin. Spearheaded social strategy, execution, and production of global BACARDÍ campaigns, activations, and live event coverage, including the VMAs, Lollapalooza and GovBall..

New York, New York, United States

- Managed the Meta community team and was a partner in leading the community group, driving business growth and innovation. Led the community strategy for RFP pitches and new accounts, overseeing its implementation and growth.- Lead the Meta for Developers, Meta Spark AR (brand and beta programs), The North Face, and Bimbo Bakeries (Thomas’ English.

Greater New York City Area

Oversaw Samsung Business USA's social channels, managing the content strategy, community engagement, and event coverage. Monitored and reported on channel performance, contributing to KPI achievement through impactful social content and event activations.

Greater New York City Area

- Led the implementation of a new Instagram channel @barbersandbrews, building its content and community management strategy. The channel quickly became the fastest-growing page in its competitive landscape, with the 4th highest engagement rate.- Managed the community management for @barbersandbrews and helped manage the over 600k followers community at.

São Paulo E Região, Brasil

- Managed Volvo account after leading the winning pitch for the launch of the new XC-90 in Brazil as their first model in the high-end luxury segment.- Responsible for overseeing and directing a junior planner on the account.- Executed all strategic planning and creative projects for XC-90's launch events, including test-drives for the press and key.

São Paulo E Região, Brasil

- Developed strategic content and planning strategies for two key social media accounts.- Itaú (Brazilian bank): supported the social media launch of the bank’s leading credit card with no prior online presence, achieving more than 1,000,000 followers with an overwhelmingly positive daily engagement.- Seara (Brazilian food supplier): assisted with the.

São Paulo E Região, Brasil

Managed the production of all venue’s events. Daily activities also consisted of budgetary spreadsheets while monitoring and assisting external producers.

São Paulo E Região, Brasil

Assisted on the development of new products developing art direction, always-on content and copywriting for advertising pieces.

São Paulo E Região, Brasil

- Assisted on strategies for key international accounts and pitches creating compelling storytelling for presentations.- Pfizer: supported the launch of Caltrate in Brazil helping to introduce a daily supplement routine to the Brazilian consumer base while improving the growth of Centrum revenue.- Nestlé: collaborated with a local brand, Garoto, on their.

São Paulo E Região, Brasil

- Responsible for all communications related to the Brazilian design award Idea Brasil, including PR, creating and publishing social media content for Facebook, Twitter and Tumblr.- Supported the maintenance, management and launch of e-mailing marketing campaign.

Bachelor Of Arts (B.A.), Advertising

Improv Performance And Sketch Writing

Lighting Techniques