Rafael Renaudeau Email & Phone Number

Stockholm, Stockholm County, SE

Stockholm, Stockholm County, SE

Overall business responsibility for the Bitumen Business in Europe (Nordic, UK, Western Europe): Sales and Marketing, Supply and Operations, Technical (market support, research,...) 8 direct reports and indirect ca 150 people, turnover ca 900 MUSD/aStreamlined the previous regional organisations into ONE consolidated businessInitiated a transformation.

Stockholm, Stockholm County, SE

• Overall business responsibility in Nordic, Germany, Benelux, France, UK, Spain, Italy
• 8 direct reports and indirect 35 people, turnover ca 250 MUSD/a
• Organised and prioritised the sales activities to deliver budget & mid term plan
• Main results: reduced DSO, exceeded targets for gross contribution (+10%), new opportunity pipeline in line with planned growth. Special focus on improving working environment and alignment among team members.
• Member of the business team contributing to the company’s strategy

Stockholm, Stockholm County, SE

- Business ownership of Salesforce as main sales management tool.- Heading the Global Accounts managers team (turnover 250 MUSD/a). Global negotiations, incl. at C room level, strategic partnership for value co-creation.- Coordinating the global value based pricing policy. - Feeding into to the strategic planning process including developing solutions to.

Stockholm, Stockholm County, SE

Led the sales and customer service team to - achieve sales growth above 23 % over the period - implement a strong result driven culture while maintaining an open and positive atmosphere - achieve best in class customer satisfaction (measured every second year) - maintain quality system in the sales office and implemented strong HSSQE culture (training.

Stockholm, Stockholm County, SE

Responsible for Business Development, Sales and Distribution of Naphthenics Speciality Products in Benelux, France, Switzerland, Northern Africa, Spain, Portugal, the United Kingdom, the Republic of Ireland and Nordic countries (Scandinavia, Finland, Baltic countries): - Led and supported the local sales and customer service teams (23 people) to deliver.

Stockholm, Stockholm County, SE

• Reviewed the distribution strategy to achieve market leadership (including closing facilities, building new ones,…).
• Supported and managed investment projects to improve safety, cost efficiency and Supply Chain flexibility.
• Managed strategic contracts (up to 35 MUSD) and negotiated wholesale, service and toll production agreements.
• Reduced dependency from single source raw materials.
• Managed 32 people including 5 direct reports. Improved Employee Satisfaction Index. Change management.
• Member of the regional management team (strategic planning, investments, HR,…)

Stockholm, Stockholm County, SE

• Promoted and implemented a Value-Selling initiative to change sales focus from volumes to profit and value creation.
• Constantly reviewed and analysed the business environment and inputted into the strategic and budget planning processes.
• Managed the new product development programme in cross-culture, cross-functional virtual project teams.
• Managed a product portfolio of ca 20 MEUR.
• Published articles in trade press, gave presentations in conferences, produced promotional material for product campaigns.
• Audited R&D process and issued recommendations for Innovation revitalisation (structure, procedures, culture, incentives)

Stockholm, Stockholm County, SE

o Increased sales and market share on French market, maintained profitability, reduced DSOo Managed one key account and a total customer portfolio of 20 MEUR

Colombes Cedex, FR

• Analysed markets and defined penetration strategy (incl. China) for chemical additives in the tyre, adhesive, bitumen, fertiliser and explosive industries.
• Managed a distribution network of up to 18 distributors and agents: market shares gains in China, Australia and Thailand.

Paris, FR

- Consolidated revenue (around 5 M€), profits and market share (above 80%)- Restored market share and profitability in ‘Distribution Networks’ activity.- Managed complex decision-making processes (public tenders)- Negotiated 5 year service contracts and supply agreements.- Organised a high profile regional PR event with major industry leaders of opinion.

Mba

Chemistry

Engineer, Organic Chemistry

Education record

Baccalauréat Série C