Rafael Rodrigues Email and Phone Number

As the GPM for investment and pension products, I am responsible for the end-to-end management of the product lifecycle, from creation to maintenance, including discovery and KPI tracking. I lead a team composed of 3 Product Owners (POs) and 17 technical professionals, focusing on delivering financial solutions that meet market and customer needs.My main responsibilities include managing strategic initiatives, defining the prioritization of features based on data and market research, and aligning deliveries with organizational goals. I am also responsible for setting and monitoring goals and KPIs, ensuring the achievement of expected results.I adopt an agile approach to team management, fostering a culture of collaboration, transparency, and continuous improvement. The discovery process, driven by data and customer feedback, is central to defining and prioritizing initiatives. Through continuous data analysis and metrics, I ensure that products remain aligned with customer demands and market trends.Additionally, I manage the product lifecycle, from launch to maintenance, ensuring they stay relevant and sustainable in the market. Coordination between business areas and technical teams is key to executing strategies and ensuring the success of initiatives.My role focuses on delivering innovative, high-quality products that are aligned with the company's strategic objectives, emphasizing operational excellence, customer experience, and continuous product growth.

Responsible for the Business Development Squad, with 12 people on the team, being Programmers/developers, Tech lead, Scrum, QA, PO, UX / UI, reporting to Business Development Management.Responsibilities:● Development of the multi-product platform focused on the investment of Porto Seguro, Conquista, having strong performance from a technical survey and business planning/prioritization to the development of the platform and synchronization with the other services of the company; ● Participation in the development of the "Relationship Program" of the platform, rules, costs, conversion, use of points, and bonus campaigns;● Management of the marketing of life insurance products, travel, car financing, credit card, consortium, and investment within the platform; ● Definition and analysis of metrics and KPIs for measurement and conversion of sales, registration of new customers, quality research of services, access to the platform, and volumetry of services via chat;● Using Agile, Scrum, Discovery, Lean Inception methodology.

● Responsible for developing direct sales channels (e-commerce and receptive telesales), reaching the largest ARPU via e-commerce; management of 3 people, business assistants; ● Development and management of the site responsible for conversion improvement actions, SEO and SEM, performance, customer portal, implementation and management of e-commerce;● Management of digital marketing campaigns (performance and branding): Google, Facebook, Instagram, portals, e-mail marketing, reaching the highest volumes of interaction between the company's products, product blog for content marketing;● Management of active and receptive telesales (phone and chat).● Responsible for the development of communication (branding) of Conecta mobile operator of Porto Seguro group and first MVNO in the country, is the best operator in the country in the period of 5 years (2015 - 2019). ● Promoted to Specialist in May 2016.

● Especialista na área Marketing e Comunicação da Porto Seguro Conecta - operadora de telefonia móvel do grupo Porto Seguro e primeira MVNO do país, responsável pelo desenvolvimento e gerenciamento do e-commerce;● Planejamento e gestão junto a agência de assessoria de imprensa para ações de estímulo com meios de comunicação estratégicos do negócio;● Desenvolvimento de materiais de pós venda: Welcome Kit, fatura, padronização de comunicados legais, e-mail marketing e ações de fidelização.

● Expertise in project management in partnership with business areas such as the development of sales tools and interconnected systems, following project management methodologies.● Itaú's private customer insurance portfolio: monitoring conversion levels, quality, and productivity through the generation of monitoring reports and analysis of opportunities (business, product, service);● Responsible for the presentations of the board, and communication used with private clients;).● Developer and administrator of the internal project management site (SharePoint).● Responsible for the preparation and dissemination of the board's communication of the implementations/ changes made.

● Responsible for Marketing and Product of the consumer credit area (credit cards and personal loans) linked to the retail network Magazine Luiza, being responsible for:● Digital channels: dissemination of our products via the merchant's website, e-mail marketing, the functionality of credit card internet banking, creation and maintenance of the Institutional Website, and the Rewards Program.● Endomarketing: site for communication with seller’s teams and incentive campaigns.● Communication materials with customers: direct mail, folder, banners, totems, etc, design of sales stands.

● Responsible for developing internal and external websites, e-mail marketing, newsletters, brochures, product catalogs, presentations, printed newsletters, development of endomarketing campaigns, and the knowledge base used by the call center.● Production and editing of videos for training, presentations (product and result), manuals, handouts, e-learning, and games for training.