Rafael Rodriguez Email & Phone Number

Katy, US

Digital & Brand Marketing, Information Technology, Security ConsultantsA brief history.... New Horizon Computer Systems was established by Rafael Rodriguez and has been a pioneering force in the digital consulting industry for over 20 years, consistently leading the development of innovative digital strategies for our clients. We excel in developing.

Waltham, MA, US

• Channel / Content Strategy Marketing ManagerGSD Digital CSET (Content Strategy & Execution Team)Life Science Group - Genetics Science DivisionStrategic Leadership & Vision
• Partnered with Global Marketing Directors to devise digital marketing and content strategies, including audience targeting, product positioning, and channel execution.
• Developed long-term content strategies and multi-channel approaches for increased revenue.
• Led campaign evaluation and evolution, assessed the digital landscape for optimization, and championed digital transformation initiatives.
• Remained updated on new digital marketing opportunities.Team & Project Management
• Managed and mentored a digital marketing team, overseeing content marketing campaign implementation and coordination across various departments.

Waltham, MA, US

• Digital Channel ManagerInnovative / Immersive TechnologiesGenetic Sciences Division
• Lead development, execution, management, and optimization of paid media strategies, as well as analysis, to drive demand generation across channels (sem, social, display, and 3d party)
• Collaborate with team members business partners to develop, execute, and measure multiple integrated digital marketing campaigns, aligned with business goals
• Assist in the development and use of advanced data centric targeting capabilities to drive improvements in channel effectiveness
• Leverage data to advance paid media strategies, track and report campaign and channel effectiveness, uncover relevant insights, and identify channel optimization opportunities to ensure highest possible return on.
• Develop and maintain accurate reporting, for marketing programs campaigns, across all demand generation channels

Austin, Texas, US

• Texas Military DepartmentTexas State Guard (TXSG - Army Reserves)NCO - Cybersecurity Operations
• Manage web online enrollment and swap path projects, online account management services and backend systems that drive online processes
• Identify, evaluate, recommend and deploy web-based solutions supporting acquisition, retention and customer service goals
• Leading requirements definition for new or changing online initiatives, systems, applications, business processes, working directly with the business owners and business users, and across business units
• Provide requirements, vision and functionality for major web/mobile development
• Provide high level Information Technology Consulting for an array of Military Projects

Houston, TX, US

• Driving growth in Digital / Brand Awareness, Lead Generation, Customer Acquisition, Service & Loyalty.
• Drive the implementation of future web strategy and technology migration projects
• Manage the day-to-day operational activities of the portfolio of websites, including escalation support emails, chat sessions, and phone calls related to website performance or functionality issues.
• Usher web projects through the entire project lifecycle (research/scoping, planning, prioritization, development, communicating timelines and milestones, testing and deployment) by working across both internal and.
• Work with optimization team to monitor and analyze KPI's (visits, conversation rate, AOV, LTCV, cost analysis, cancellation rate, etc.) to optimize and deliver insights to grow both current and new customer sales
• Create, maintain, and communicate weekly, monthly, and annual performance metrics reports and make recommendations based on trends.

Houston, TX, US

• Plan, direct and manage the development and implementation of digital, web and electronic communications strategies for corporate and key clients, including light oils and lubricants.
• Strategic initiatives include content strategy (copy and design), supporting research (online consumer research, web analytics and usability studies) IT coordination regarding development, consumer/end-user support.
• Implements and manages web content plans that adhere to corporate standards and guidelines, usability and information architecture for all CITGO web properties (complete web ecosystem).
• Manage content distribution through appropriate digital communication channels, including but not limited to DTN, email and apps. Advise business units in decisions related to the strategic use of the internet for.
• Manage daily relationship and CITGO workload with external digital/production agencies.
• Develop innovative web strategies based on research of key trends and best practices.

US

• (Contractor)Digital User Experience Platform Team - Fuels & Lubes Web Enablement ProjectDigital Marketing
• Ensure proper Global Digital Vision/Strategy and Roadmap alignment between Agency/ExxonMobil, enabling.com testing to facilitate optimized user experiences on Desktop, Tablet, and Mobile
• Vendor Selection and alignment—Development, Design, Traditional Internal Marketing, Digital Marketing Advisors, MARCOM Advisors, Legal, Sr. Management, and Executive teams
• Lead the requirements gathering and business logic creation for robust web applications for Client side, Development Agency, Design Agency
• Assisted in the setup of Analytics Dashboards via Sitecore, and Power BI allowing for proper interpretation of site usage data
• Assisted in the generation and data interpretation for KPI metricizes for Upper Management and Executives

US

• (Contractor)UAT (User Acceptance Testing)
• Lead global UAT Testing session between Client and Development/Design agencies in preparation for Executive signoff and launch of digital footprints
• Define Unit/String and Integration Testing (End-to-End) scope, resources and schedule for their area
• Coordinate cross functional/cross-process testing requirements and include in test cases
• Coordinate and guide testers during execution on guidelines and requirements, and support testers during execution
• Monitor testing execution issues/defects and escalate as necessary

Houston, Texas, US

• (Contractor)Digital Marketing, and New Web Infrastructure Initiatives
• Manage web online enrollment and swap path projects, online account management services and backend systems that drive online processes
• Identify, evaluate, recommend and deploy web-based solutions supporting acquisition, retention and customer service goals
• Leading requirements definition for new or changing online initiatives, systems, applications, business processes, working directly with the business owners and business users, and across business units
• Documenting “as-is” and “to-be” states with users and stakeholders
• Evaluates and redesigns business process flows

Houston, TX, US

• (Contractor)
• Manage agency partner(s) responsible for strategy/design/development project building a new multi-platform/device industry-leading corporate web site
• Manage all project deliverables including specs/scope, schedules and budget
• Serve as day-to-day intermediary point person leading redesign of mid-to-large scale digital design/development/implementation of corporate web site project, including management of agency vendor teams (creative.
• Produce top down and bottom up, project schedules/plans, risk plans, communication plans, etc. using the correct tools (SmartSheet) that accurately reflect the scope of work but also consider client expectations
• Maintain obsessive focus on organization, brilliant and frequent communication to stakeholders, and implications of near-term decisions on future deliverables.

Arlington, VA, US

• Championed the requirements gathering and web development design implementation of custom web-sites / applications through the Web Development Lifecycle
• Applied Project Management principles to lead a group of 10 developers and programmers
• Implemented web server architectures and infrastructure configurations in support of enterprise wide project scope
• Ensured data security and all aspects of IT Infrastructure were always preforming and running optimal
• Served as IT Project Manager for Goldfire Semantic Content Analytic Tool
• Subject Matter Expert (SME) for Semantic Technology, Open Innovation

Arlington, VA, US

• Develop web-based database applications in support of the Shuttle, International Space Station, and Space Exploration programs.
• Interface with clients to establish requirements for applications.
• Implementation of code and maintenance of sites.o HTML, SQL, Oracle, Flasho Cold Fusion and JavaScripto Graphics and Multimedia development
• Serve as Senior Web Developer responsible for team effort and performance.
• Role in Corporate Knowledge Management initiative to support educational and professional development

Arlington, VA, US

• Develop basic entry level web-based database applications in support of the Shuttle, International Space Station, and Space Exploration programs.
• Interface with clients to establish requirements for applications.
• Implementation of code and maintenance of sites.o HTML, SQL, Oracleo Cold Fusion and JavaScript

Arlington, VA, US

• Coordinate with senior managers the implementation of policies, processes, and standards in the development of products and systems, in accordance with appropriate customer, company, contractual, and regulatory.
• Design, develop, and maintain a web site with Company and Group-wide significance:o Design, develop, test, and debug online applications and database interfaces;
• Coordinate and lead the design, development, implementation, and maintenance of a web site with Company or Group-wide significance:o Working in conjunction with content owners, application developers, graphic artists.

Houston, Texas, US

• Create interactive and multimedia graphics and technical documentation
• Generate technical data sheets and manuals for the International Space Station Command and Control software
• Design, manage, and maintain the Boeing intranet/internet web-site
• Create file architecture, implementations, and procedures for migration of data from multiple servers
• Exercise intensive research in new web technologies
• Design web sites that integrate software models using UML (Universal Modeling Language)

• Construct personal computers and their individual components
• Upgrade PC hardware and software (Windows 2000, Windows NT 4.0 Server/Workstation, Windows 95/98/ME,XP)
• Set up LANs (TCP/IP, Wireless)
• Gather and structure content for client based web-site
• Set up and maintain web pages and email services
• HTML coding, and graphic design

Armonk, New York, NY, US

• Designed, managed and maintained IBM Global Industries and e-Commerce intranet/internet web sites within a Lotus Notes environment.
• Collaborated with database programmers and project managers to create user interface for corporate and government web-sites.
• Discuss layout and objectives with marketing leaders for development of new web sites.
• Provided PC/Web Graphics Support for IBM’s Global Industries.
• Solved user problems pertaining to image development, photo manipulation, design and layout.
• Focused skills in 2D or 3D design, Java script rollovers, animation and/or interface and interaction multi-media design.

Houston, Texas, US

• Created engineering drawings for manufacturing oil field tools using Microstation CAD software.
• Aided in the redesign of oil field tools and tested prototype equipment.
• Maintained AS400 product line database.
• Extracted key data from blue print to populate Excel technical spec spreadsheets.

Bfa In Graphic & Advanced Web Design, Concentration In Web Design

Military Emergency Management Specialist Badge (Basic)

Advanced Non-Commissioned Officer Course (Ancoc)

Basic Non-Commissioned Officer Course (Bncoc)

Primary Leadership Development Course (Pldc)

National Guard Support Of Authority Liaison Officer Course (Domops - Lno Cert)

Regional Basic Orientation Training (Rbot)

Education record