Regional Manager
Central America
Official Microsoft Advertising Sales Representative.-Development of the Microsoft Advertising Reseller commercial, financial, marketing, and management structures.-Open operations in the region. Open offices in all Central American countries each with a General Country Manager and commercial force.-Selection and management of the human resources throughout the region.-Build solid communication channels with advertising agencies, media centrals such as OMD, BBDO, DDB, Y&R, STARCOM, Leo Burnet, Ogilvy, McCann, and Lowe. As well as with direct clients through high level contacts.-Development and implementation of new businesses, obtaining new Hispanic sites to represent to an International level.-In charge of the continuous process of educating the advertising agencies, media centrals and direct clients on the use of e-marketing (e-advertising, e-mailing, SEM and Viral Marketing).-Represent the company in the most important events of the industry through the region (Festival de Antigua Guatemala and Volcanes de Costa Rica).-Sponsoring the events and coordinating activities to promote e-marketing.-Design and pitch online strategies to the region’s primary advertising agencies and media centrals.-Sales in different major markets companies: Coca Cola, Mc Donalds, SCJ, HP, SONY, Nacional de Chocolates, UNILEVER, VISA, Burger King, Papa John’s, Pizza Hut, TOYOTA, Claro, Movistar, TIGO,DIGICEL, among others.