Responsible for 11 Restaurant brands ranging from Casual dining, Polished Casual and Fast Casual located in Florida and Las Vegas at Caesars, Paris and Venetian resort. Responsible to manage all the different food concepts ranging from American, Cuban, Sushi, Coffee shop, nightlife, Mexican and Italian food.

RESPONSIBLE FOR LATIN AMERICA AND CARIBBEAN

Responsible for all of the Marketing initiatives in all Latin America and Caribbean.

Responsible for Marketing, Development (new sites, construction and projects for all brands), Production and logistics for the central factories (3 in Brazil)

Responsible for the Burger King in Brazil as head of marketing. Product and promotional innovation, advertising campaigns, PR activities. Responsible for the P&L of the Brand and partnership with Coca Cola Brasil.

-Development and implementation of a new brand strategy.-Lead the brand relaunch-Configure a new structure to move forward the business-Responsible for the P&L of the company-Responsible for the innovation and promotional plan of the company.

2005– 2007 Unilever Latin America São Paulo, Br / Mexico Skin Channel Director Latin America-Responsible for the development of the Global Skin channel strategy.-Responsible for the development of Pond’s Institutes Spa’s business model in America.-Oversees cross functional teams in 4 regions (U.S.; Asia, Europe & Latam)-Led the exploration of new channels in LatAm such as Pond’s Institutes beauty centers.-Planned and administered the market research plan.Jan 2004– Sept 2005 Unilever Latin America São Paulo, BrazilLux Marketing Manager (Latin America)-Re-launched Lux soap Latin American Mix for the region. Brought back Lux Luxo for Brazil.-Responsible for the development of the Skin Cleansing Strategy.-Lead the innovation team in regional mix development for the skin cleansing category-Led the communication and Brand Activation development for Lux in the region.-Recruited, trainned and managed the regional marketing team.

-Developed and Launched Sedal shampoo in the Mexican market.-Exceeded year 1 targets by 400% (volume, sales & profit).-Reached conditioners leadership in just one year and reached third position in shampoo market.-Led the biggest shampoo & conditioner sampling campaign ever in Mexico (13 million samples in one year).-Responsible for Sedal brand development and innovations in Mexico. -Developed and launched Sedal Colorants mix for Mexico.-Developed and Launched Dove hair mix for Mexico with local and regional teams.