Rafael Segato Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

Barcelona, Catalonia, Spain

As the current Director of Client Service, I spearhead strategic initiatives and drive sales for D2C clients as Nestlé Dolce Gusto, overseeing CRM and E-commerce operations across multiple European countries (CH, DE, AT, NL, NO, FI, DK, SE, SP). I formulate and execute a robust Direct-to-Consumer (D2C) strategy, emphasizing KPIs, revenue enhancement, and engagement. Supporting key clients in developing P&L statements, I lead promotional activities to achieve the highest net sales within margin… Show more As the current Director of Client Service, I spearhead strategic initiatives and drive sales for D2C clients as Nestlé Dolce Gusto, overseeing CRM and E-commerce operations across multiple European countries (CH, DE, AT, NL, NO, FI, DK, SE, SP). I formulate and execute a robust Direct-to-Consumer (D2C) strategy, emphasizing KPIs, revenue enhancement, and engagement. Supporting key clients in developing P&L statements, I lead promotional activities to achieve the highest net sales within margin constraints. I conduct in-depth data analysis to generate valuable insights, identify opportunities, and optimize overall performance. Serving as the primary liaison for strategic interactions with C-level stakeholders and client internal business services, I utilize CRM strategies and customer journey mapping to enhance customer engagement through segmented and personalized communication. Show less

Frankfurt Am Main, Hesse

Frankfurt Am Main Area, Germany

At COCOMORE I am responsible for consulting and implementing CRM, E-commerce and digital communication activities for Nestlé Dolce Gusto Switzerland, Netherlands and Nordic countries.I am the client single point of contact and responsible for internal coordination aligning creative, producing, IT and consulting departments. Also responsible for business opportunities identification reaching sustainable growth and sales targets.

Maintal, Germany

São Paulo Area, Brazil

In this new challenge I created a new business from start, focused on offer marketing consultancy for food and beverage sector.We offered to our clients a full Marketing strategy focused on improving brand perception, consumer demand, product positioning and at the end a healthier P&L. At the same time we designed and implemented communication strategies, including merchandising, online and offline campaigns. At the end; in less than 2 years the company had a customer portfolio of… Show more In this new challenge I created a new business from start, focused on offer marketing consultancy for food and beverage sector.We offered to our clients a full Marketing strategy focused on improving brand perception, consumer demand, product positioning and at the end a healthier P&L. At the same time we designed and implemented communication strategies, including merchandising, online and offline campaigns. At the end; in less than 2 years the company had a customer portfolio of eight clients. Show less

São Paulo, Brazil

During this period I coordinated a team of 6 analysts responsibles for planning, coordinating and implementing online and off-line communications campaign focused on demand generation, brand position and new products launch.- I led TAM Airlines Brand position strategy during the 2014 FIFA World Cup event. Without being an official event partner, the campaign was a success of recall and public critics receiving some of the most respectable Brazilian advertising prizes.- Was… Show more During this period I coordinated a team of 6 analysts responsibles for planning, coordinating and implementing online and off-line communications campaign focused on demand generation, brand position and new products launch.- I led TAM Airlines Brand position strategy during the 2014 FIFA World Cup event. Without being an official event partner, the campaign was a success of recall and public critics receiving some of the most respectable Brazilian advertising prizes.- Was appointed to lead, negotiate and contract media for annual communication plan, with the main digital and offline Brazilian media groups with successful saving of 40% of costs if compared to previous year.- During the entire period of TAM airlines I was co-responsible for restructuring the media mix investment, driving from 10% to 50% of online share. Show less

São Paulo, Brazil

I was responsible for demand generation, merging and aligning online and offline campaigns; focused on increasing brand presence/perception and tickets sales. During this period I implemented return of investment studies and coordinated media planning strategies, with a team of two analysts and one assistant.

São Paulo, Brazil

As digital marketing analyst I was appointed as focal point to digital agencies to support and coordinate campaigns; performing mostly by display media, search engine management and social media platforms. During this period I created and led the development of specific campaign websites and online promotions such as “The Best World Travel”.

London, United Kingdom

During my studies in London I joined Symphony team to be responsible for institutional materials, distributors network maintenance via Newsletters, digital bulletins and Annual Distributors conference.

I joined UOL team to perform media plan analysis and return on investment studies, supporting the company to optimize the media investment and creating media strategies.

São Paulo, Brazil

I started my career at DM9, in the media planning department with a direct participation in planning, execution and ROI analysis for brands such as Terra Networks, Henkel, FedEx, Sundown, Neutrogena and Clean&Clear.

Mba

Business Ethics, Csr And Organizational Behavior

Leadership & Change Management

Postgraduate Studies In Business And Management

Social Communication

Activities and Societies: Vice president of ECA Jr. 07/2003 - 09/2004