I work with GMs, CEOs, and organizations to help implement digital transformation initiatives & drive new growth.Current Clients: Arcana Labs AI, StartupOSPast Clients: ZoneAlarm / Check Point, SugarSync, F-Secure, MiddleGate, PopArt, eBuyer, K7 Computing

Lead product and marketing teams in delivering digital transformation solutions.====================================="2024 - 20 Top CPaaS Providers & Enablers You Should Know"Channel Futures, January 2024“Best Advance in Sales Enablement Technology for SMBs category,” - SilverBrandon Hall Excellence in Technology Awards, 2022=====================================Acquisitions:Leia - September 2021 (A.I.)Innostreams - December 201

Part of Google's Launchpad.

Grew the platform to several hundred thousand users and pivoted to a B2B model (Braidio.com).

[acquired by Wright's Media] LicenseStream automates content licensing, royalty settlement and content monitoring across the Web so you can make more money from your digital content.Key Accomplishments:• Launched Snapfish Stock Images a partnership with HP / Snapfish. Included technical deployment and go to market strategy.• Led strategic & product partnership with Arvato Finance a division of Bertelsmann and launched a global payments processing solution for media companies to monetize content on the web.• Consolidated multiple brands and aligned product focus around channel showing traction and largest opportunity.• Streamlined customer onboarding processes enabling our small organization to scale.• Featured as a panelist at conferences such as Digital Hollywood and DCIA at CES• Developed thought-leadership plan including a webinar series, blog, whitepapers and more.

Charged with leading all online marketing, customer acquisition & online business development initiatives.Key Accomplishments:• Negotiated and executed online indirect distribution channel agreements with the nation’s largest online distributors of wireless services, gaining distribution at Best Buy, AOL, Radio Shack, Wirefly and Letstalk.• With limited (noncommitted) resources and in a highly competitive market produced cost effective customer acquisitions.• Directed purchase path optimization efforts across functional groups to implement best practices improving conversion rates by 15%.• Instrumental in launching new product category, MVNO focused on digital media and apps before the iPhone.

Managed all customer acquisition-marketing initiatives (online & offline). Profitably managed $10M+ online media budget. Led integrated marketing strategy planning across all media: Online, SEM, SEO, Direct Response TV, Radio, Outdoor, Print, Viral & Guerilla Marketing and Retention Marketing. Managed campaign & creative testing. Led all market research (quantitative and qualitative) and tracking.Key accomplishments:• Customer acquisition efforts contributed to 4X subscriber growth during tenure. (It was a different time then, music paid subscriptions...paying for anything online.)• Reduced Cost Per Acquisition by 50% through optimization of acquisition efforts & purchase funnel.• Led successful implementation, analysis, and optimization efforts of the DRTV marketing efforts.• Managed integrated marketing efforts for $20M multi-media launch of “Napster To Go” the world’s first portable music subscription anchored by two television commercials in the 2005 Superbowl.• Directed initial marketing strategy for U.K., Canada & Germany launches.• Instrumental in launching a new product category “music subscription service” & changing consumer perceptions.

Created and executed the company’s marketing strategy. Developed marketing strategy growing efforts from SEO and Paid Search (SEM) to Affiliate Marketing, CPM buys, Promotions, and traditional marketing channels. Supported and consulted on corporate initiatives and business development through: competitive analysis, partner & syndication opportunity analysis (i.e., AOL, NY Times, OEMs), site traffic & pathing analysis.Key accomplishments:• Developed marketing strategy, formed and built marketing team from scratch.• Optimized marketing plan from an initial 9% return on expenditure to returns of 35%+. Profitably grew marketing budget from zero to $6 million dollars.• Efforts contributed to a 20% growth in traffic and revenues in first year.• Led cross-departmental initiative to implement back-end reporting to analyze ROI of marketing campaigns.

Oversaw brand-positioning efforts and strategic marketing of Disney’s home entertainment line of business. Managed primary market research including: focus groups, screenings, POP/package testing, commercial testing and product positioning. Prepared ad-hoc analysis, market reports, sales volume projections, and recommendations for senior management. Composed quantitative reports from opening weekend theatrical releases exit-survey data.