MarTech Practice Lead for BrazilProgram integration for a digital transformation program covering Marketing Mix Modelling, Recommendation Engine, Customer Segmentation, Big Data Customer Database Development, Campaign Management, Web Analytics, App Development, Conversion Rate Optimization, and Media Operations for a large (over 60 MM customers) multi-channel retailer.

Responsible for business process design, requirements analysis, and program management office to oversee e-commerce platform migration from a legacy architecture to a services-oriented architecture for a direct sales beauty and care retailer.Responsible for the definition and implementation of the analytics architecture, digital channels integration and single view of the customer and prospect data models leveraging IBM Streams, Kafka, SAS RTDM and other big data components for a digital Brazilian bank.Responsible for the definition of the analytics architecture, corporate analytical data model and implementation of a credit card data mart using IBM DataStage ETL, SQL, Java, Sybase IQ DBMS and SAS Visual Analytics visualization tool for a Brazilian bank.Responsible for the definition of the analytics architecture and audience analytics data model for large Brazilian media company.

Managed a team responsible for the development of a CRM roadmap for a large retail bank in Brazil. Later, for the same large retail bank, managed a team responsible for the functional design of a Unified View of the Customer which aims to improve customer insight and enhance customer relationship.- Defined the implementation plan for operational and analytic capabilities jointly with the client.- Developed the business case to support the implementation of the projects.- Assured delivery of the projects on time and on budget.

Coordinated a team responsible for the development, test and deployment of an Oracle Data Warehouse to Teradata migration for a large telecommunications company in Brazil. Acted as technical liaison responsible for the Accenture-Informatica alliance in Latin America.- Deployed the Data Warehouse on time and on budget.- The Teradata Data Warehouse project won the 2007 Informatica Innovation Award.- Reduced the project duration by 4 weeks by redefining the technical documentation standards.- Coordinated the performance test and demonstrated a 40% performance gain over the previous solution.

Designed the technical architecture for a Teradata Data Warehouse using Informatica PowerCenter. Designed and coordinated the development of a system responsible for controlling the deployment of Telecommunications Services Posts using Siebel Sales Force Automation. Designed the technical architecture for enterprise-wide batch integration using Informatica PowerCenter. Performed a failure analysis of VAS (Value-Added Services) systems for a large telecommunications company in Brazil.- Designed a technical architecture that was used throughout the three-year implementation project.- Designed a Batch Integration architecture that is still being used at the telecommunications company.- Simplified the technical solution used on the VAS project allowing the team to focus on the analysis.