Rafael Tercarolli Email and Phone Number
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As a seasoned executive with over 20 years of experience across North America, Latin America, and South America, I bring a proven record of steering complex transformations that drive measurable impact. My expertise spans growth strategy, digital transformation, and market expansion, consistently leveraging a customer-centric, data-driven approach to fuel success.Throughout my career, I have led organizations in strengthening their digital footprint, boosting ROI, and building scalable go-to-market strategies. I excel at guiding teams through ambiguity and change, implementing robust MarTech ecosystems, and creating KPIs that drive alignment and accountability toward organizational objectives. By fostering cross-functional collaboration and innovation, I’ve helped brands from diverse industries achieve their strategic vision and optimize operations at every level.Selected Brand Experience• Auto: BMW, GMC, Harley Davidson, Mercedes-Benz, Renault, Volkswagen• Pharma: Takeda, Pfizer, Lilly, Shire, Procter & Gamble• Food: Bunge, Coca-Cola, Danone, McDonalds, Mondelez, Nestlé• Apparel: Nike, Adidas• Hospitality: Accor, Four Seasons• Finance: BMO, MasterCard, Santander, HSBC• Music: Sony, Universal, Spotify, T4F, Live Nation• Technology: Motorola, Microsoft, Samsung, AT&T• Retail / FMGC / Consumer: Bosch, FedEx, Natura, Faber Castell, Johnson & Johnson, Mattel, Canadian Tire, Kimberly ClarkI am proficient in a wide range of marketing and analytics platforms, including SalesForce, MS Dynamics, Pardot, Eloqua, Omniture, Google and Adobe Analytics, Siteimprove, Hotjar, Radian6, Scup, SQL, R, SAS, Tableau, and Power BI. Additionally, I hold certifications as a Google Certified Partner since 2007, ABM Strategist, Certified ScrumMaster®, and Six Sigma Black Belt.Specialties: Strategic Transformation Planning | Digital Strategy & Transformation | Demand Generation | Customer & User Experience | CRM & Marketing Automation | Business Analytics | Stakeholder Engagement | Leadership & Team Optimization | Coaching & Mentoring | Diversity & Inclusion Initiatives
Dayforce
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Principal, Value Advisory - North America & LatamDayforce Apr 2024 - PresentMinneapolis, Minnesota, UsIn addition to my core role as a Principal within the Value Advisory team, I've expanded my scope to encompass Latin American markets while maintaining a specialized focus within the Public Sector and Healthcare domain. Moreover, I serve as a key subject matter expert in Managed Services, collaborating with prospects to unlock the transformative potential that such a transition can yield.
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Principal, Value AdvisoryDayforce Oct 2022 - Jun 2024Minneapolis, Minnesota, UsAs a Ceridian Value Principal, I am dedicated to empowering our most strategic clients to achieve their digital transformation goals and overall business success. My role involves providing strategic recommendations and tactical support, quantifying and articulating the value that clients can realize through the adoption of Dayforce, and measuring the realization of that value over time.As a member of a highly selective group of internal thought leaders, I play an integral role in building global thought leadership. With a focus on empowering our clients to achieve their full potential, I am committed to driving transformational change and delivering unparalleled results.
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Board MemberLife For Lives Community Action Centre Jan 2020 - Present -
Advisory Board MemberClouthub Jun 2021 - PresentIrvine, California, Us -
Customer Value Advisory MemberEcosystems.Io Aug 2022 - PresentRemote, UsThe Ecosystems Customer Value Community is an elite peer group of professionals at leading world-class companies who want to improve the acquisition, retention, and growth of customer accounts by partnering on the attainment of business outcomes. This community meets to share emerging best practices, industry trends, and value-selling strategies. It is comprised of thought leaders in sales, sales enablement, customer success, and value engineering. -
Principal, Business Value - North America & LatamHootsuite Apr 2021 - Aug 2022Vancouver, Bc, CaWorked with Hootsuite's most strategic clients and potential customers, identifying opportunities where social processes can have a larger impact on the organization's digital transformation and overall success. I provide strategic recommendations, tactical support and validation of the value they unlock through their investment in our products.I did this by facilitating customer workshops and assessments to uncover organizational challenges that hinder the achievement of business outcomes, aligning key stakeholders on the next steps, and identifying key performance metrics to track progress. In addition, quantifying and articulating the value they will realize through the ongoing adoption of technology and measuring the realization of that value over time ensuring a solid technology partnership between customer and vendor.I was also part of a small group of internal thought leaders who served as official spokespeople for the organization; I helped build thought leadership and sales assets used globally to articulate and visualize the value of Hootsuite's new products. -
Professor - Digital Engagement StrategyCentennial College Aug 2020 - Jul 2022Toronto, On, Ca -
Director, Digital MarketingLifeworks (Acquise Par Telus Santé | Acquired By Telus Health) Mar 2015 - Apr 2021Toronto, Ontario, CaLed all global digital marketing initiatives, including the rebranding and website redesign (from Morneau Shepell to LifeWorks), demand and lead generation, search engine optimization, social media, digital campaigns, customer segmentation/mapping and growth marketing strategies.Digital Strategy Design -Develop a robust digital presence for the company through digital marketing and social media, including marketing campaigns based on thought leadership, targeted digital advertising, e-mail marketing and social campaigns, webinars and keyword trending. Provided customer analysis, tracking performance against goals (KPI and ROI), and establishing the reporting infrastructure to evaluate the end-to-end customer experience.Brand Management - Owned and led the USA and Global website evolving strategy, UX and sales funnel roadmaps, delivering brand growth including a 145% increase in site traffic, a 52% increase in lead generation and a 65% increase in MQL conversion.Collaborative Relationship - Developed and cultivated strategically critical relationships with IT, LOB marketing teams and other key stakeholders, acting as the digital marketing subject expert, helping in the digital transformation roadmap of Morneau Shepell. Product Launch Execution - Successfully launched AbilitiConnect, a highest priority capital project, in 2015/2016. -
Chief Digital Officer (Cdo)Digitale - Digital Factory Jan 2014 - Dec 2018Toronto, CaWorked in conjunction with global clients and advertising agencies to deliver integrated digital marketing strategies:• Horizn - Community Management SaaS management and CRM - Client; Motorola• Karo Group - Project Management and Social Media - Clients: Neuchâtel Junior College, OHTO, Calgary Hotel Association and HSBanff• Ironkap Marketing - Digital Strategy, Social Media, SEO and SEM - Clients: Wild Wing, Shoeless Joe's, GP Bikes, Oshawa Jewellery and MyMaid• inVentiv Health Canada - Digital Strategy and SEM - Clients: Shire, Lilly, Gilead and TakedaSelected AccomplishmentEstablished complete program tracking and control. Agency could not manage status or financial health of ongoing projects. Launched Enterprise Program and Project Management Offices. Centralized scheduling and planning. Introduced dashboards for rapid, accurate reports. Achieved 26% average gross margin per project. -
Sr. Manager, Digital SolutionsGsw, Powered By Syneos Health Sep 2012 - May 2014Columbus, Oh, UsKey Clients: Kimberly-Clark, Pfizer, Takeda, Gilead, Janssen, Seattle Genetics, Amgen, Biogen and Shire.Digital Strategy Design -Responsible for planning and executing key digital marketing campaigns, developing and using new and existing channels to deliver the maximum impact on revenues and communication effectiveness to our diversity of clients. Brand Management - Leveraged industry trends and competitive analysis to improve customer relationship building. Coordinated innovative strategies to accomplish objectives and boost long-term profitability. Product Launch Execution - Expertly crafted and oversaw the creation of various interaction design deliverables, wireframes, interaction models, customer journeys, personas and prototypes, including Kimberly Clark's global online Elder Care Wellness Program, with first of its kind user experience, interface globally, and reports. -
Manager, Consumer EngagementT1 Sep 2011 - Sep 2012Toronto, On, CaKey Clients: BMO, Canadian Tire, Nike, MattelBrand Management - Managed the agency’s most important digital account - Canadian Tire, developing digital and social media marketing strategies for the Canadian Tire Hockey School.Digital Strategy Design - Developed online media strategies for digital clients, providing customer insights, conducting research, and analyzing online campaigns, including recommendations on improvement opportunities, impact on marketing strategies and defining business objectives.Collaborative Relationship - Developed and implemented channel optimization (A/B testing, copywriting, CTA) and multi-touch/multi-channel integration processes resulting in 57% increased efficiencies and productivity. -
Group Strategy DirectorPublicis Groupe Feb 2011 - Jul 2011Paris, Ile De France, FrKey Clients: Johnson & Johnson, Samsung, and Microsoft• Established and maintained a strategic framework for business, built from customer insights, data, business objectives and KPIs. Responsible for leading customer journeys, design thinking, and strategic alignment workshops besides content ideation and insights.• Managed a highly effective strategy team that planned, developed and executed marketing programs and campaigns focused on demand generation, ABM, brand awareness, thought leadership and hyper-segmentation.• Worked with the creative team to proactively influence key digital initiatives and define prioritization, and KPIs, including acquisition, engagement and ROAS. -
Director, Digital StrategyPublicis Groupe Jul 2007 - Feb 2011Paris, Ile De France, FrKey Clients: MasterCard, Adidas, Coca-Cola, General Motors, FedEx, Procter & Gamble, Natura, Faber Castell and Unidas Rent a Car• Led the digital strategy team to optimize every touchpoint within the customer journey and take a human-centred approach that translates human empathy and an understanding of the world into meaningful and impactful experiences for our multi-million dollar clients. • Helped clients identify business and marketing opportunities, led research through to briefings, mapped in-depth customer journeys, and worked closely with design and data teams to bring breakthrough work to market - winning effectiveness awards on key projects.• Additionally, I was responsible for leading a high-performing team to create and implement strategic performance marketing campaigns within many client initiatives. This included branding and design assignments and consumer narratives that combine analytical and creative insights to devise and drive short- or long-term strategy to position the brand and build market share.
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Director, Planning And StrategyWpp Aug 2004 - Jul 2007London, London, GbKey Clients: Johnson & Johnson, Mercedes-Benz, Volkswagen, Harley Davidson and Natura• Led the integrated insights and strategic planning group to bring a strong analytical foundation to uncover fresh, innovative insights/business opportunities and inspire creative ideas.• Conducted assessments and facilitated workshops to gain alignment with leaders on a future-state vision, including business objectives, capabilities, value drivers, success metrics and technology priorities.• Partnered with Creative and UX teams to develop disruptive ideas at all points of customer contact.• Orchestrated all brand planning, strategic planning and analytical activity for all accounts within the agency, ensuring all deliverables required from the group, internally and externally, were met efficiently and promptly—identified opportunities to constantly improve the quality of thinking applied to client business. -
Senior Marketing ManagerItaú Unibanco Sep 2002 - Aug 2004Sao Paulo, Sao Paulo, Br• Managed all marketing, advertising and promotional staff and activities;• Conducted market research to determine requirements for existing and future products, analysis of customer research, current market conditions and competitor information;• Developed and implemented marketing plans and projects for credit cards and development of the whole line of communication, from corporate brand and products in the retail sector. -
Marketing ManagerItaú Unibanco Mar 2000 - Sep 2002Sao Paulo, Sao Paulo, Br
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TraineeItaú Unibanco Mar 1999 - Mar 2000Sao Paulo, Sao Paulo, Br
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Product CoordinatorStb Student Travel Bureau Apr 1996 - Dec 1998São Paulo, Sp, Br• Responsible for the relationship and selection of new schools / colleges to join the Bureau's sales portfolio, in both the USA and Canada markets.• Network with partner schools, tour operators and international organizations in order to provide products and services related to educational and cultural travelling for youngsters and students, in addition to encourage their personal growth. -
Trader TraineeBm&Fbovespa Jan 1994 - Feb 1996São Paulo, São Paulo, Br• Responsible for determining market sentiment via research, valuation and data analysis, monitoring the international market performance, providing key parties with daily trading information and interpreting financial/market reports.• Assist financial traders to buy and sell shares, bonds and assets for investors, including individuals and banks.
Rafael Tercarolli Skills
Rafael Tercarolli Education Details
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Quantic School Of Business And TechnologyAnd Related Support Services -
ThepowerMaster Of Business Administration - Mba
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Massachusetts Institute Of TechnologyData Engineering
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Fgv - Fundação Getulio VargasCompetitive Inteligence In Social Networks
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Espm Escola Superior De Propaganda E MarketingMarketing
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Universidade PaulistaDoctor Of Law (Jd)
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University Of Wisconsin-MadisonBachelor Of Business Administration - Bba
Frequently Asked Questions about Rafael Tercarolli
What company does Rafael Tercarolli work for?
Rafael Tercarolli works for Dayforce
What is Rafael Tercarolli's role at the current company?
Rafael Tercarolli's current role is Global HCM Advisor | Chief Transformation Officer | Digital Advocate | Value and Data Engineer | Passion for Tech | Intrapreneur | Romans 5:5.
What is Rafael Tercarolli's email address?
Rafael Tercarolli's email address is rt****@****ell.com
What is Rafael Tercarolli's direct phone number?
Rafael Tercarolli's direct phone number is +164746*****
What schools did Rafael Tercarolli attend?
Rafael Tercarolli attended Quantic School Of Business And Technology, Thepower, Massachusetts Institute Of Technology, Fgv - Fundação Getulio Vargas, Espm Escola Superior De Propaganda E Marketing, Universidade Paulista, University Of Wisconsin-Madison.
What are some of Rafael Tercarolli's interests?
Rafael Tercarolli has interest in Civil Rights And Social Action, Health.
What skills is Rafael Tercarolli known for?
Rafael Tercarolli has skills like Marketing Management, Sales Strategy, Consulting, Brazilian, Digital Transformation, Overseeing, Sales, User Experience, International Relations, Mentoring, Digital Marketing, Competitive Intelligence.
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