Rafael Thumé Email and Phone Number
Strategy specialist, focused on brand, product and service development for major players.Almost two decades of experience in international and national projects. 3 international awards. Lead for digital transformation, business and communication projects.Low key, brand evangelist and data driven.
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Head De EstratégiaPaim United CreatorsState Of São Paulo, Brazil -
Head De EstratégiaPaim United Creators Jul 2024 - Present -
Head Of StrategyBrivia Jul 2022 - Jul 2024British American Tobacco • Senior • Dia • Boehringer Ingelheim • Banco Pan • SPICTeam management and development.New business opportunities inside and outside client portfolio.Research.Experience design and digital channels.Brand building and comms planning. -
Strategy Leader, Design Team LeaderMôre Digital Design Aug 2021 - Jul 2022Rede Itaú • DASA • Smiles • Transfero -
Advisory Manager • BrasilContagious Apr 2021 - Aug 2021São Paulo, Brazil -
Strategy AdvisorContagious Aug 2019 - Apr 2021BrazilDevelopment of advisory methodologies and intellectual products for Brazil and Latin America.Responsible for strategy deliverables to major agencies and big brands. -
Head Of StrategyBrivia Jan 2019 - Aug 2019São Paulo, BrazilC-level and leadership relationship building across several clients. New business development.Large experience in telecom, agrobusiness, civil construction and fintech projects.Leadership in new business pitches and special projects. Development of agency's methodologies.Client side immersion in business model, industry context, targets and insight for strategic decisions.Brand building strategies, project follow up and responsibility over deliverables' quality.Responsible for strategic, tactical and operational integration across data science, creative, production, media, IT and UX areas. -
StrategistBriviadez Oct 2015 - Jan 2019São Paulo, SpBusiness transformation Lab professional, problem framing, organizing experience design sprints, channel and service prototyping with client VPs, C-level and leadership.Projects for major brands, such as Hyundai Motors, RIOGaleao Airport, Banco Original and others.Lead strategist for Telefónica VivoProjects for specific mindset developments. Content and channel strategies. Cocreation of social monitoring analysis criteria and action scenarios.Experience design, portal concepts. Strategist Brasil KirinTeam leader for social monitoring projects for Schin, Devassa, Eisenbahn, Baden Baden, Viva Schin and Itubaína. Data mining and strategy alignment for partner agencies and client. Insights for business and campaign development. -
Comms Planning And Content ManagerWega Sep 2013 - Sep 2014Porto Alegre, RsResponsible for setting up Strategy and Digital content teams.Team management and support. Brainstorm and problem solving.Digital strategies for agencies major accounts. -
PlannerPerverte Oct 2011 - Sep 2013Porto Alegre, RsTarget, trends and industry insight. Campaign development and on/off convergence for agencies clients.International projects, with generalist (strategist/creative/tech) role.
Rafael Thumé Skills
Rafael Thumé Education Details
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Economics -
Psychology, Economics, Humanities
Frequently Asked Questions about Rafael Thumé
What company does Rafael Thumé work for?
Rafael Thumé works for Paim United Creators
What is Rafael Thumé's role at the current company?
Rafael Thumé's current role is Head de Estratégia.
What schools did Rafael Thumé attend?
Rafael Thumé attended Uniritter, Massachusetts Institute Of Technology, Duke University - The Fuqua School Of Business, Pontifícia Universidade Católica Do Rio Grande Do Sul, Pontifícia Universidade Católica Do Rio Grande Do Sul.
What are some of Rafael Thumé's interests?
Rafael Thumé has interest in Experiência De Usuário, Campanhas, Conceito, Estratégia, Pesquisa, Análise, Criação, Relacionamento, Planejamento, Novos Negócios.
What skills is Rafael Thumé known for?
Rafael Thumé has skills like Digital Marketing, Marketing, Planejamento, Marketing Strategy, Advertising, Digital Strategy, Online Advertising, Social Media, Digital Media, Social Media Marketing, Creative Strategy, Inputs Criativos.
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CRISTIAN RAFAEL THUME
Gramado, Rs
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