•Passionate entrepreneur involved with social impact businesses.•Expertise in educational area.•Solid background in marketing and sales strategies. •Proven results: 40% plus increasing sales inside the major retailers in Brazilian tourist market - generating yearly revenues of tens of millions ; enlargment of EBITDA margin in e-learning courses by refocusing price strategy.•Experience in leading and motivating multifunctional teams. •Internet entrepreneur in 2000, leading a 30 people company.•A 16 years old career based on large companies: TAM, FGV, JBS and Rede Metodista de Ensino. •Academic skills developed in top higher education institutions, as FGV-EAESP and ESPM.Especializações: Business Intelligence, CRM, Marketing Research, Marketing Strategy, Brand Positioning, Pricing, Digital Marketing, BSC, Contact Center, Innovation