Rafael Torres Email & Phone Number

State Of Minas Gerais, Brazil

Belo Horizonte E Região

:: Management of the Group's corporate communication (external and internal) – branding, events, content, commercial activations, press, publicity - (except Semper Editora and Concessionárias DEVA);:: Responsible for the strategic management of direct actions in the Communication area and meeting project demands from the Group's internal areas;:: Management of the internal team (8 people) and communication service providers;:: Management of sponsorships and activations by direct funding and responsible for strategic support in project activations by incentive laws;:: Member of the Diversity and Inclusion Committee with responsibility for strategic support of communication actions;

São Paulo Area, Brazil

:: Responsible for managing the association's offline communication;:: Digital communication management – website, social networks, CRM and campaign management;:: Responisble ABAL's PR – agenda planning, position papers, press trips, brand and crisis management;:: Responsible for organizing Expoalumínio and the International Aluminum Congress (2018);:: Support in the association's government relations actions;:: Support for the management strategy and actions of the “Cultural Aluminum Center” through governmental law. designed to regulate fund-raising for cultural projects;:: Member of the Board of Directors of ABAL and Key Contact of the entity in the global industry communication committee (International Aluminum Association) with international aluminum associations.:: Responsible for implementing corporate management systems (ERP, Microsoft 365) and the e-commerce of thecnical e-Books "ABAL conteúdos".

Belo Horizonte Area, Brazil

Consultancy in Marketing and Communications involving: brand management, planning of external and internal communication, advertising campaigns, organization of events, media planning, PR management, BTL and digital environment, marketing strategies to support sales and launching ofproducts/services, tracking ROI and KPIs definition.Marketing scenarios, trends, SWOT, PESTEL, analytics.Analysis of resources and process to build high performance MarkComms teams.

Brazil

:: Management of departmental structure (people, training, fixed expenses) and marketing actions (brand activations);:: 360o Communication Manager for the Case and New Holland brands in Brazil and Latin America (offline and online);:: Management of the supplier portfolio and contracts for the development of communication actions;:: Representative of the Latin America region in CNH's global Communication and Brand Strategy meetings;:: Responsible for projects to participate in fairs (agrishow and M&T Expo in particular);:: Responsible for actions to launch new products, developing advertising actions and promotional events for relationship and sales support;:: Communication management for the Latin America Dealer network;:: Management of internet projects, social media and applications;:: Management of customer relationship projects, such as trips for large customers to get to know the company's structure abroad (USA, Italy), international fairs and congresses;:: Manager of PR actions, press relations;:: Management of sports and cultural sponsorships, carrying out actions to activate hospitality centers with large clients, journalists and institutional relations entities.

Rio De Janeiro Area, Brazil

:: Management of a portfolio with over 100 products (SMS Interactivities), managing its life cycle (set up, communication actions , volume tracking, revenue assurance, new features, phase out) with partners and internal areas.:: Responsible for interaction with IT, Engineering and Legal areas to format products in accordance with market regulations (ANATEL).:: Management of partnership contracts and monthly revenue-share payments to service suppliers. :: Tracking and production of monthly reports of the area to support the strategy and key decisions of the area by the top-management.:: Management of the ongoing demands to set up products and new features in line with the OPEX budget allocated to the area.

Belo Horizonte Area, Brazil

:: Annual planning of communication and digital marketing actions for clients such as Telemig Celular, Cenibra and Usiminas; receiving briefing and formatting for internet activation projects, conducting projects for customer attraction, user-base maintenance and promotional actions.:: Project management and services for Yamaha Motorcycle sites, developing new projects such as content and design maintenance systems.:: Management of the “Northeastern League” project in partnership with Top Sports Ventures, interfacing among the companies. :: Responsible to manage projects in Rio and São Paulo.

:: Digital Product Specialist responsible for managing projects of relationship with the Football teams of Minas Gerais and South Region of Brazil during the Brazilian Football League in the season of 2001.:: Responsible for tracking the audience metrics of the official Brazilian Football League Portal (2001).:: Responsible for briefings and management of the production and releases of new implementations in the official Brazilian Football League Portal (2001).

Mba, Marketing/Marketing Management, General

Bachelor'S Degree, Communication And Media Studies

Postgraduate Degree, Project Management

Especialização, Data Analysis

Intensivo - Educação Executiva, Marketing/Marketing Management, General

Ead - Harvard Managementor, Mastering Business Fundamentals

Intensivo - Economics And Finance, Economics

Mba, International Marketing