Rafael Figueiredo Email & Phone Number

Portugal

Product Marketing ManagerManagement of different brands and segments, with the challenge of keep the group as the market leader in its Premium and Budget brands in the Passenger Vehicle Tire Segment.Strong interaction with marketing areas to transform technical and relevant information about the brand and product through simple and interesting content for “normal” people, in order to maintain the brand as a reference for the segment in the market.Adaptation of communication to different levels of public on different social medias, internal and internal training from technical, commercial and also brand aspirational perspectives.Unification of data from different sources and areas for making strategic and organizational decisions.• Passenger and Light Truck• Truck and Bus• Retread (Hot and Cold)• Commercial Specialty Vehicles (Agricultural, Industrial and OTR)• Development of Digital Solutions for Tires• Technical Customer Service• Customer Experience (Customers and end users journey on the different existing platforms)• Product and Brand PR ambassador• Project Management (PROMT)• Power BI developer - Tools for sales teams (OE & RE); BI Reports; Product Performance Analysis• CRM (SAP & Sales Force)Road Map strategy and articles maintenance for more than 10 brands in different segments and price positions.Specialist in training and communication.General trade support; events; communication; PR; B2B2C, B2B, B2C, D2C campaigns; Market intelligencecoordination; social media inputs; brand and product content creation; market research development.Brand ambassador in the EU tire technical commission group in Portugal.

Latin America

Responsible for brand and product development according to the strategy of each market in Mercosur region.• Product Planning responsible (Road Map strategy, Business Plan organization, Development Systemmaintenance (C-Place), Article creation (CTMD) and Product Development for Truck Tires and Retread;• Launch 360 (Marketing materials, event, press, endo-marketing, training, forecast, etc...);• Digital Solutions Management and development of new solutions for B2B;• Budget management for product activities;• Product Development with R&D teams in EU and US;• Management of product lifecycle for all the portfolio;• Company official spokesperson• Brand manager in the technical group of the National Tire Manufacturers Association• Responsible for monitoring product performance, developing databases and management reports

Latin America

Responsible for the development and industrialization of retreading products in the Mercosur market.Structuring the entire product portfolio according to the technical needs of the market, with dedicated products and following the brand's Premium concept.Implementation of local production through an Off-Take partner, with development and production of molds and start of production for the market.Creation of technical and commercial content, creation of dedicated trainings andproduct launch management through different marketing tools and channels.National commercial development of a network of customers who started working with the Retread product and where many of them also became tire buyers.• Benchmark study of competition, based on market need for retread products;• Monitor the entire manufacturing process of molds and off-take production;• Performance analysis of products;• Development of a network distribution of ContiTread product at national level;• Financial impact studies on sales and profitability;• Technical and commercial training;• Support the development of technical and commercial material to POS and end customer.

Mercosur

Responsible for all direct sales accounts of the South Region (Brazil), in the development of trade negotiations with fleets, Scania (Truck manufacturer) and Trailer manufacturers; Management of clients and prospective of new accounts.Development of the product and brand in the regional market; Achieve the development of a new market to supply original equipment of implements with focus on increasing volume and profitability in a short time.Management of technical information of the products and performance monitoring by customer.Extensive experience in major trade negotiations and agreements in order to contribute to the sale value of the package (product and services).

Latin America

Responsible for ensuring the continuous improvement of product portfolio from market requirements and business needs, focusing on planning, competitive potential, exploration target segments, monitor the stock market, consolidation of brands, sales growth and profitability, with the aim of increasing competitiveness in the market of Latin America.Support the launch of new products in all steps; Product analysis by brand and application; Work with the SATC (South America Technical Center) in the development of the new products based on the product planning necessities; Formation and analysis of the production costs and sell-in/sell-out prices; Assembly and follow-up testing to enable the launch of new products; Enable the import or local manufacture of molds for production; Setting of the mass production volume based on market demand; Price formation; Product life cycle management.Preparation of training for sales team and dealer network; Development of point of sales material and technical material to query information about the product. Expertise in the segments:New Tire (Agricultural, Off the road, Industrial, Truck and Bus)Retread (Truck and Bus)

Brazil

Support the area of Trade Marketing, with great approach to communication agencies and stands of automakers, preparing briefing to develop actions such as participation in events (Fairs Agricultural, Forestry and Mining), Task Force (concentrated effort), Selling Out for resellers, standardization stores, promotional activities, regional media plan, cooperative actions between retailers and off events (regional). Great exploration of the 4 P's, supporting the elements product (market study, research, management reporting, launch campaign), Price (regional and national monitoring, brand positioning, consolidation of the Price Shopping, Nilsen tool), Promotion (briefing, approval of projects, promotions Buy and win, fairs, workshops, field day) and Square (development of resellers, analysis of sales concentration, regional needs, capillarity). Development of training material for reseller network through training program.Support sponsorship of Fórmula Truck events (briefing for mounting and holding the event, organization and coordination of the HC for occasional guests and activities with customers) Copa Sudamericana and Copa Bridgestone Libertadores (monitoring and coordination of the HC to VIP clients and stands).

Brazil

Market Intelligence for Brazilian market; Implementation of price research and product positioning analysis by brand; Survey of market trends for demand and sales forecast; Consolidation of market data of domestic and imported vehicles; Consolidation of strategic planning in general; Responsible in update the study on sales of domestic and imported tires on Brazil; Support the consolidation and submission of sales information, finance, marketing and other areas of Cia. for different meetings; Preparation of presentations in Excel and Power Point to marketing area and sales team; Responsible to implement in the company a new way to analyse the numbers of agricultural market in the country and database development concerning the economic situation in brazilian market; Study in websites and magazines about the competitors actions in the market and the real impacts of them.

Brazil

Support national logistics processes from the IRS; Monitoring and archiving processes; Preparation and sending handbag for other agencies; Protocol of government documents in bank branch; Separation and correspondence to taxpayers of the state of São Paulo; Preparation and sending of intimation by mail.

Bachelor Of Business Administration (Bba), Business Administration And Management General

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General