Rafael Hernandez Email & Phone Number

Burlington, Massachusetts, Us

Atlanta, Ga, Us

• Responsible for leading strategically focused C-Suite Level relationships with Honey Baked Ham, FAT Brands, Norsan Group, La Cosecha Group, Georgia Theatre Company, Shanes Rib Shack, Your Pie, and Ponko Chicken. • Managed $70MM National Foodservice Portfolio, with 40+ SKUs across Carbonated Soft Drinks, Frozen Beverage, Juice, Smoothie and Bottle/Can.

Miami, Florida, Us

• Managed $120MM Lowes indoor plant business, covering 1,525 stores across the United States. • Identified new opportunities and development techniques to grow overall annual business by 11%.• Collaborated with replenishment, production, category management, sales, finance, marketing and legal teams to ensure the execution of all programs and to achieve customer goals.• Utilized PowerBI, SAMII and Cloud Logistics software to analyze data, volume & profits opportunities, increasing Q4 sales by 6%.. • Lead and developed customer sales forecasts; participated in internal forecasting initiatives for sales, profit, and P&L metrics.

Purchase, New York, Us

• Managed $2MM Foodservice business covering 300 local & national customers in Recreation, Retail and Restaurant segments in Central & West Florida.• Implemented sales management and development techniques to grow territory by average of 11% on annual basis.• Collaborated with legal, finance and marketing teams to implement market analysis, create presentations, and draft contracts to secure new business & renewals. • Local Key Account business: Detroit Tigers/Lakeland Flying Tigers, Orlando Magic/Lakeland Magic, RP Funding Center, Sebring International Raceway, Auburndale Speedway, City of Lakeland and Streamsong Resort. • National Account business: Walmart, Publix, Tractor Supply, Lowes, Marriott Hotels, Top Golf, YMCA, Planet Fitness, Dairy Queen, Pizza Hut, Little Caesars, Papa Johns, Ace Hardware, Dicks Sporting.

Us

• Conducted educational presentations to elementary school, middle school and high school students across Bexar County. Presentations addressed important lifestyle subjects such as: bullying, dating violence, self-esteem, authority, friendships and healthy relationships. • Curriculum consisted of interacting, engaging, challenging, and encouraging new healthy and productive behavior. Each topic was modified to be grade sensitive and specific.

San Antonio, Texas, Us

• Responsible for on-site operation of intramural activities by providing a fair, fun and safe environment for all participants and staff. Demonstrated leadership by managing a team of 15 trainers and officials. • Provided all necessary training, knowledge and feedback to ensure team's proper development and overall success of campus recreation operations.

• Collaborated with Foodservice sales team and Aramark/Sodexo/US Foods to increase sales and usage of Street Smart reporting tool.• Recommendations to executives included faster user-friendly tool with additional reporting; increasing annual revenue by $2.3MM.

San Antonio, Us

• Coordinated and lead comprehensive program of recreational activities which included: children's programs, adult activities, special events, conference recreation and holiday programs for hotel attendees and guests.

Bachelor Of Business Administration (B.B.A.), International Business And Sport, Event & Tourism Management

Education record

Education record

International Business