Rafael Hessel Email and Phone Number

Role: Founding member of the Brand Partnership Studio (Twitch's internal agency) in Brazil, leading the creative solutions for our partners and clients.- Developing large-scale, high profile advertising campaigns for Twitch’s most important clients in Brazil.- Concepting and pitching inspiring branded content campaigns that translate marketing objectives into compelling experiences that leverage the best of Twitch’s service, products and talent.- Uncovering cultural insights on Twitch, the gaming community and Gen-Z audience, to develop strategic brand narratives for clients.- Working across a number of advertising verticals (CPG, QSR, FMCG, Technology, Finance, Retail, Automotive, etc), partnering with media agencies, advertising agencies and clients throughout Brazil to attend pitches, brainstorms and collaborative work sessions which educate on behalf of the Twitch service.- Dealing with a fast-paced environment, juggling multiple projects and collaborating with cross-functional teams across the country.- Inventing and co-creating new products that empower Brands and the Twitch Community (Streamers and consumers) to thrive together.

Client: Bank Carrefour (In-house Agency) Role: Lead a team of Copywriters, Art Directors, WebDesigners and Scrum Masters to create relevant work for Bank Carrefour. Also responsible for directly interfacing with the Marketing team to deliver the best solution in a fast-paced environment.

Clients: Bradesco Bank, Ágora Investments, GoogleRole: Create and oversee the development of the integrated campaigns I take part in. Proactively bring solutions to clients problems. Supervise and take care of junior and intern creatives.• Integrated Campaign for Johnson&Johnson´s baby cream• Integrated Campaign to Relaunch Ágora Investments in Brazil.

Clients: Ford Latin AmericaRole: Create and oversee the development of the integrated campaigns I took part in. Proactively bring solutions to clients problems.• Ford's Integrated Retail Campaign for 2019 in Brazil.• Integrated Campaign for the New EcoSport 2018 launch in Latin America.• Ford's Integrated Retail Campaign for 2017 in Brazil.• Integrated Campaign for the 2016 Ford Ranger launch in Brazil.• Ford was considered "Advertiser of The Year" by the Brazilian Creative Club in 2015.• Digital campaign for the 2015 Ford Focus Fastback launch in Brazil.• Integrated Campaign for the 2015 New Fiesta.• Ford's Integrated Retail Campaign for Christmas 2014.• Digital campaign for the 2014 New Ka's pre-launch in Brazil.

Clients: Bacardi and Grey Goose, Boehringer Ingelheim, Bradesco, Channel Multishow, Google, Johnson & Johnson , Mondelez, Mizuno, Pepsico, Syngenta, Telefonica and Vivo.Role: Create and oversee the development of the digital and social campaigns I took part in. • Johnson's Baby social page was considered the "Best J&J Social Page" globally.

After having one of my ideas chosen by Unicef in a Miami Ad School competition, I actively helped producing the campaign in collaboration with them.

Clients: San Pellegrino, Wonka Nerds, Motorola, Black Diaspora, WLPN.

Clients: AFS (intercultural program), Amex, Coca Cola, Huggies, Suave and Tang.

Clients: Condomerie, Marqt and Union Cup.