Member of Company Managing Team. Responsibilities as in the previous position, plus in charge to navigate the organization through the technological, environmental and social changes in the industry: • Customer Centric activities and new processes.• Customer Solutions (inc. Advisory) offer definition and change catalyst for their successful implementation. • Budget responsibility - acting in compliance with local and Volvo Group rules.

• Creation and leadership of Marketing & Sales Support team. • Responsible for marketing strategy, budget, sales leads generation, promotional campaigns, monitoring of Key Performance Indicators.• Market trends analysis and continuous strategy redefinition for Sales and Aftersales operations,• Brand communication and brand positioning in line with the Group strategy (press, online marketing, customer events, site branding etc.). • Product offer definition, salesmen trainings, technical support, new products introduction, product safety and conformity to local rules, competitive analysis.• Efficient Customer Segmentation, customer database governance and prospecting activities.• CRM system and processes implementation across organization.

• Direct responsibility for market share, profitability and stock management.• In charge of marketing strategy and tactics by product and their implementation with sales andmarketing teams.• Managed the long term relationship and directly led negotiations with Caterpillar.• Sales plans definition and execution.• Responsible for marketing budget, brand communication, customer events, online marketing.• Supervised CRM system, sales funnel process, sales force activity and provisional system.

• Closely collaborated with sales team in marketing strategy execution, motivated salesmen,supported negotiations with customers, organized product trainings for sales force.• Responsible for sales planning, forecasting, optimal product availability and stock rotation.• Developed new distribution channels (inc. tele-sales and sub-dealers network).• Managed product marketing.• Conducted market analysis and monitored competitive offer/actions.

• Responsible for EMEA region S&OP process for Construction Equipment division. Closelycollaborated with sales teams, demand planners and production plants, to balance sales withproduction and optimize the finished goods inventory.• Coordinated the total industry forecasting for CE worldwide and managed the orderssubmission process for two Italian plants.

Conducted projects focused on Supply Chain improvement: sales forecast accuracy, statisticalforecasting, lead time measurement, core offering definition, demand planning.

Optimized pool of suppliers, stock reduction project participation in manufacturing facility Ulm.

Project management in areas of: investment efficiency evaluation, project managementsoftware and methodologies development, cost management, product development.