Rafał Masiak Email & Phone Number

Awarded as the Marketing Director of the Year 2018 in Poland (food industry).Marketing Director with local and international experience in FMCG corporations, having proven ability to grow share, revenue and profitability.Key competencies:•Managing big categories and leading brands•Brand positioning and repositioning based on the NeedScope methodology•Developing brand and category vision, aspiration and growth strategies•New product development and launch strategies•Extensive knowledge of the qualitative and quantitative consumer, shopper and market researches •Experienced in leading and executing Category Vision Projects based on the DIVE methodology •Developing integrated Communication strategies (360 executions)•Building strategies to reach The Key Opinion Leaders endorsement •Leading local and regional projects•Experienced leader of the cross functional teams •Building engaged teams•Developing media campaigns •Marketing lecturer at private college•Passion to win and challenge status quo

Listed skills include Brand Management, Fmcg, Strategy, Marketing Management, and 46 others.