Rafael L. Email & Phone Number

São Paulo, Sp, Br

São Paulo, São Paulo, Brazil

Responsible for optimizing operational processes in various crucial areas, including sales, marketing, product development, supplier management, and foreign trade.Ensure the efficient allocation of human, financial, and material resources to maximize productivity and minimize waste.Create and implement operational strategies that align daily operations with the company's strategic objectives.Establish performance metrics and KPIs to evaluate the effectiveness of operational processes and identify areas for improvement.Foster a culture of innovation and continuous improvement, encouraging the team to seek new solutions and optimizations.Identify, assess, and mitigate operational risks to ensure business continuity and the safety of operations.Ensure that all operations comply with local and international regulations, maintaining high ethical and legal standards.

São Paulo, Brazil

São Paulo, Brasil

- Development and Implementation of Commercial Strategies.- Management of Sales and Marketing Teams.- Negotiation and Relationship with Strategic Clients- Market Analysis and Commercial PerformanceMain achievements:- Significant expansion of the customer base by 195% thanks to the adoption of an innovative market penetration strategy.- 48% growth in sales volume as a result of restructuring and innovation in the business model.- Diversification of the customer portfolio and reduced dependence on key accounts, changing their contribution from 65% to 30%, which resulted in an increase in the average product profit margin from 13% to 39%.- Enrichment of the product portfolio through the introduction of own brand items and the launch of new manufactured products, reaching a 24% representation in total revenue in just two years.- Success in renegotiating contracts with main customers (Key Accounts), managing to reduce bonuses and discounts granted (Rebates) and, consequently, significantly increase the average profit margin, which went from 9% to 29%.

São Paulo E Região, Brasil

- Development and Execution of Sales Strategies.- Leadership and Management of Sales Teams.- Relationship with Strategic Customers- Market Analysis and Competitive Intelligence.

São Paulo E Região, Brasil

In charge of the management of the commercial, technical and marketing department, with the mission of restructuring the activities of these sectors in Brazil.Commercial reorganization on the basis of dealers and installers in accordance with the new commercial policy, with focus on market opening to national coverage and new segments.Team building for technical and commercial training to develop instalers and support new dealers.Creation of new processes for monitoring and inspection of works in order to increase and efficiency of the team to reduce costs arising from installation problems.CRM tool implementation that enabled the organization of lead input data and opportunities to generate segmentation information and prospects profiles, sales forecasts and performance KPIs, increasing market knowledge and the chances of business.

Indaiatuba

Responsible for creating and developing a new business model for the company's operations in Brazil through customer segmentation and development of channels, sales team training composed of sales representatives, vendors, certified fitters and dealer's, management of the customer portfolio and management of marketing actions.Active participation in the preparation of the strategic plan and the company's plan of action in Brazil.Creating a new system for commercial proposals, reducing the average time of 4 hours to 5 minutes, significantly reducing the response time to the client and canceling error possibilities.Implementation of CRM Sales Force system, which enabled the organization of lead input and opportunities to generate targeting information and potential customer profiles, increased knowledge of the market and the chances of closing deals.Responsible for the implementation of a new sheds installation model using local labor, which made it possible to cover the entire national territory, especially in remote and difficult to access. This opened up a new perspective for the service of a new segment hitherto unexploited, the site infrastructure works and sheds and hangars for agribusiness.Significant results for the actions carried out, obtaining the annual growth (2015) in sales volume and revenue compared to the same period 2014.

Londrina E Região, Brasil

Responsible for operating and financial results from Brasilit Distribution Center, delivering volume and expected profitability for the states of Mato Grosso, Mato Grosso do Sul and Paraná.Responsible for strategic planning for increased share and the achievement of volume and profitability objectives by state, resizing regions of operation of each representative according to the business potential.Experience in the management of the client portfolio; adjusting the price for each profile, following the evolution and frequency of purchases, intensifying actions to increase product mix and balancing profitability.Trade Marketing actions targeted for each sales channel, through reports sell in and sell out, getting so grants for creating campaigns and promotions for the team and the POS.Responsible for 50% increase in the Mato Grosso customer base compared the months of January 2014 and January 2015.Responsible for increasing sales volume in October, November, December 2014 and January 2015, with the last month, an increase in profitability of 27% MS, 24% in MT and 17% in PR.Through portfolio management and internal campaigns between representatives responsible for the significant increase in the spraying and increased distribution in the participation of key customers, minimizing dependency and increasing profitability.Significant results, accounting for 12% reduction in distribution center operating costs in the period of 5 months.

São Paulo E Região, Brasil

Responsible for coordinating the nationwide project to commercial restructuring of the company, collecting data and creating methods for mapping potential areas and areas not served.Responsible, along with the regional teams to deploy and measure the results resulting in a new market intelligence structure in the company and a further automation project for generation of information and integration of BI systems.Making competitive analysis for decision-making through research and market sizing, monitoring competitors strategy for solving problems and potential consumption.Use of Business Intelligence and GIS tools.Responsible for coordinating, through the institute GS&MD Gouvea de Souza, qualitative and quantitative research of satisfaction of customers and non-customers.

São Paulo, Brazil

Responsible for developing the market at a national scale through the creation and implementation of business strategies and coordination Promoters team Technical and Commercial Representatives.Developer of Trade specific marketing actions for the sales channels Key Account, Retail, Wholesale, Distributor, Home Center and Builders; creating, coordinating, implementing and measuring the results.The development campaigns among staff and POS in some regions of Brazil, resulted in 35% increase in sales of watercourses boxes in the North and Northeast and 45% in sales of blankets for thermal insulation, thus creating a new volume level that continues today.Coordinator of the CRM system restructuring project Sales Force, creating new processes to increase the efficiency of the sales team, providing demand through the opportunities mapping and measuring performance in the execution of business.

São Paulo E Região, Brasil

Coordination of sales representatives, responsible for actions for market recovery.Opening new markets, mapping and collection of works and projects.Minister responsible for technical talks, shopping and preparation of technical reports.

Lato Sensu Postgraduate - Specialization, International Business And Foreign Trade

Specialization aimed at professionals who wish to work or already work in the international market, providing in-depth knowledge.

Master Of Business Administration (Mba), Sales Management, 9.5

Understanding of business and sales processes for companies that primarily seek retention as a result. Enables and specializes.

Post Graduate, Market Intelligence, 9.7

The course is aimed at professionals who need to think differently, show their ideas considering the main premises that involve a company.

Braz Cubas University, Architecture, 9.0