Rafael L.

Rafael L. Email and Phone Number

Chief Operating Officer and Commercial @ ACQUA Brasil Ltda
São Paulo, SP, BR
Rafael L.'s Location
São Paulo, São Paulo, Brazil, Brazil
Rafael L.'s Contact Details

Rafael L. work email

Rafael L. personal email

About Rafael L.

In my life, I try to maintain a balance between love and commitment to my family and dedication to my career. Married and father of two incredible children, I find true satisfaction in the harmony between my personal and professional life. Mountain biking is my passion outside of work. This sport teaches me valuable lessons about dedication, resilience and the importance of challenging yourself.With a career marked by strategic leadership and innovation, I stand out in the corporate scenario as a Commercial Director with great achievements. My academic background with a specialization in Market Intelligence from FIA and an MBA in Sales Management from FGV, provides me with a solid theoretical basis to complement my practical experience in the commercial area.I held leadership positions in large multinational companies, such as Saint Gobain and Bridgestone, improving crucial skills to develop my leadership career. As Commercial Director at Onduline do Brasil, part of the multinational Kingspan group, I led the company to sustainable growth and profitability with innovative market strategies.My skills include proficiency in English, allowing me to lead communications with foreign headquarters with confidence. I specialize in developing comprehensive strategic plans for sales, marketing and market expansion, focusing on Retail, Wholesale and Home Center channels.My leadership stands out for my ability to manage high-performance teams, establish clear goals and formulate strategies to successfully achieve objectives. Under my leadership at Onduline, I highlight the commercial restructuring, new policy to reduce conflicts between channels and diversification of the portfolio, resulting in a 195% growth in the customer base, a 48% increase in sales volume and an average margin increase of 13% to 39% in 3 years.The results reflect not only the ability to lead the company through transformations, but also a commitment to operational excellence. Reducing dependence on large clients and exploring new segments shows my ability to identify market opportunities.I seek new challenges to apply my experience, knowledge and passion for leadership. My trajectory not only highlights technical skills, but strategic vision and the ability to transform vision into action, essential elements for a successful Manager.

Rafael L.'s Current Company Details
ACQUA Brasil Ltda

Acqua Brasil Ltda

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Chief Operating Officer and Commercial
São Paulo, SP, BR
Website:
acquacasa.com.br
Employees:
18
Rafael L. Work Experience Details
  • Acqua Brasil Ltda
    Chief Operating Officer And Commercial
    Acqua Brasil Ltda
    São Paulo, Sp, Br
    View
  • Acqua Brasil Ltda
    Chief Operating Officer
    Acqua Brasil Ltda Aug 2024 - Present
    São Paulo, São Paulo, Brazil
    Responsible for optimizing operational processes in various crucial areas, including sales, marketing, product development, supplier management, and foreign trade.Ensure the efficient allocation of human, financial, and material resources to maximize productivity and minimize waste.Create and implement operational strategies that align daily operations with the company's strategic objectives.Establish performance metrics and KPIs to evaluate the effectiveness of operational processes and identify areas for improvement.Foster a culture of innovation and continuous improvement, encouraging the team to seek new solutions and optimizations.Identify, assess, and mitigate operational risks to ensure business continuity and the safety of operations.Ensure that all operations comply with local and international regulations, maintaining high ethical and legal standards.
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  • Onduline Brasil
    Executive Director
    Onduline Brasil Jan 2022 - Apr 2024
    São Paulo, Brazil
    View
  • Onduline Brazil
    Commercial Director
    Onduline Brazil Jan 2020 - Jan 2022
    São Paulo, Brasil
    - Development and Implementation of Commercial Strategies.- Management of Sales and Marketing Teams.- Negotiation and Relationship with Strategic Clients- Market Analysis and Commercial PerformanceMain achievements:- Significant expansion of the customer base by 195% thanks to the adoption of an innovative market penetration strategy.- 48% growth in sales volume as a result of restructuring and innovation in the business model.- Diversification of the customer portfolio and reduced dependence on key accounts, changing their contribution from 65% to 30%, which resulted in an increase in the average product profit margin from 13% to 39%.- Enrichment of the product portfolio through the introduction of own brand items and the launch of new manufactured products, reaching a 24% representation in total revenue in just two years.- Success in renegotiating contracts with main customers (Key Accounts), managing to reduce bonuses and discounts granted (Rebates) and, consequently, significantly increase the average profit margin, which went from 9% to 29%.
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  • Onduline Brasil
    National Sales And Marketing Manager
    Onduline Brasil May 2017 - Jan 2020
    São Paulo E Região, Brasil
    - Development and Execution of Sales Strategies.- Leadership and Management of Sales Teams.- Relationship with Strategic Customers- Market Analysis and Competitive Intelligence.
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  • Firestone Building Products
    National Sales And Marketing Manager
    Firestone Building Products Apr 2016 - May 2017
    São Paulo E Região, Brasil
    In charge of the management of the commercial, technical and marketing department, with the mission of restructuring the activities of these sectors in Brazil.Commercial reorganization on the basis of dealers and installers in accordance with the new commercial policy, with focus on market opening to national coverage and new segments.Team building for technical and commercial training to develop instalers and support new dealers.Creation of new processes for monitoring and inspection of works in order to increase and efficiency of the team to reduce costs arising from installation problems.CRM tool implementation that enabled the organization of lead input data and opportunities to generate segmentation information and prospects profiles, sales forecasts and performance KPIs, increasing market knowledge and the chances of business.
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  • Frisomat Industrial Buildings
    National Sales And Marketing Manager
    Frisomat Industrial Buildings Feb 2015 - Apr 2016
    Indaiatuba
    Responsible for creating and developing a new business model for the company's operations in Brazil through customer segmentation and development of channels, sales team training composed of sales representatives, vendors, certified fitters and dealer's, management of the customer portfolio and management of marketing actions.Active participation in the preparation of the strategic plan and the company's plan of action in Brazil.Creating a new system for commercial proposals, reducing the average time of 4 hours to 5 minutes, significantly reducing the response time to the client and canceling error possibilities.Implementation of CRM Sales Force system, which enabled the organization of lead input and opportunities to generate targeting information and potential customer profiles, increased knowledge of the market and the chances of closing deals.Responsible for the implementation of a new sheds installation model using local labor, which made it possible to cover the entire national territory, especially in remote and difficult to access. This opened up a new perspective for the service of a new segment hitherto unexploited, the site infrastructure works and sheds and hangars for agribusiness.Significant results for the actions carried out, obtaining the annual growth (2015) in sales volume and revenue compared to the same period 2014.
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  • Saint-Gobain - Brasilit
    Commercial Supervisor
    Saint-Gobain - Brasilit Sep 2014 - Feb 2015
    Londrina E Região, Brasil
    Responsible for operating and financial results from Brasilit Distribution Center, delivering volume and expected profitability for the states of Mato Grosso, Mato Grosso do Sul and Paraná.Responsible for strategic planning for increased share and the achievement of volume and profitability objectives by state, resizing regions of operation of each representative according to the business potential.Experience in the management of the client portfolio; adjusting the price for each profile, following the evolution and frequency of purchases, intensifying actions to increase product mix and balancing profitability.Trade Marketing actions targeted for each sales channel, through reports sell in and sell out, getting so grants for creating campaigns and promotions for the team and the POS.Responsible for 50% increase in the Mato Grosso customer base compared the months of January 2014 and January 2015.Responsible for increasing sales volume in October, November, December 2014 and January 2015, with the last month, an increase in profitability of 27% MS, 24% in MT and 17% in PR.Through portfolio management and internal campaigns between representatives responsible for the significant increase in the spraying and increased distribution in the participation of key customers, minimizing dependency and increasing profitability.Significant results, accounting for 12% reduction in distribution center operating costs in the period of 5 months.
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  • Saint-Gobain - Brasilit
    Market Intelligence Consultant
    Saint-Gobain - Brasilit Oct 2013 - Sep 2014
    São Paulo E Região, Brasil
    Responsible for coordinating the nationwide project to commercial restructuring of the company, collecting data and creating methods for mapping potential areas and areas not served.Responsible, along with the regional teams to deploy and measure the results resulting in a new market intelligence structure in the company and a further automation project for generation of information and integration of BI systems.Making competitive analysis for decision-making through research and market sizing, monitoring competitors strategy for solving problems and potential consumption.Use of Business Intelligence and GIS tools.Responsible for coordinating, through the institute GS&MD Gouvea de Souza, qualitative and quantitative research of satisfaction of customers and non-customers.
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  • Saint Gobain - Brasilit
    Trade Marketing Consultant
    Saint Gobain - Brasilit Aug 2011 - Oct 2013
    São Paulo, Brazil
    Responsible for developing the market at a national scale through the creation and implementation of business strategies and coordination Promoters team Technical and Commercial Representatives.Developer of Trade specific marketing actions for the sales channels Key Account, Retail, Wholesale, Distributor, Home Center and Builders; creating, coordinating, implementing and measuring the results.The development campaigns among staff and POS in some regions of Brazil, resulted in 35% increase in sales of watercourses boxes in the North and Northeast and 45% in sales of blankets for thermal insulation, thus creating a new volume level that continues today.Coordinator of the CRM system restructuring project Sales Force, creating new processes to increase the efficiency of the sales team, providing demand through the opportunities mapping and measuring performance in the execution of business.
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  • Saint Gobain Brasilit
    Technical And Commercial Promoter
    Saint Gobain Brasilit Jun 2010 - Aug 2011
    São Paulo E Região, Brasil
    Coordination of sales representatives, responsible for actions for market recovery.Opening new markets, mapping and collection of works and projects.Minister responsible for technical talks, shopping and preparation of technical reports.
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Rafael L. Skills

Marketing Planejamento Empresarial Sales Management Sap Microsoft Powerpoint Business Strategy Negotiation Desenvolvimento De Produtos Strategic Planning Microsoft Excel Business Planning Foco Em Resultados Criatividade Product Development Empreendedorismo Corporativo Analitical Treinamento New Business Development Strategy Management Microsoft Office Marketing Digital Vendas Planejamento De Mercado Atendimento Ao Cliente Marketing Strategy Pesquisas De Mercado Microsoft Access

Rafael L. Education Details

Frequently Asked Questions about Rafael L.

What company does Rafael L. work for?

Rafael L. works for Acqua Brasil Ltda

What is Rafael L.'s role at the current company?

Rafael L.'s current role is Chief Operating Officer and Commercial.

What is Rafael L.'s email address?

Rafael L.'s email address is ra****@****ain.com

What schools did Rafael L. attend?

Rafael L. attended Puc Minas, Fgv - Fundação Getúlio Vargas, Fia Business School, Universidade Braz Cubas.

What skills is Rafael L. known for?

Rafael L. has skills like Marketing, Planejamento Empresarial, Sales Management, Sap, Microsoft Powerpoint, Business Strategy, Negotiation, Desenvolvimento De Produtos, Strategic Planning, Microsoft Excel, Business Planning, Foco Em Resultados.

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