Visual Developer for Pocoyo and Art Director for 2D projects at Zinkia Entertainment. Illustration Professor at U-tad. With over 10 years of experience, I've cultivated my career across various realms of visual communication, spanning Advertising, Animation, and Publishing. I've held roles as Senior Illustrator at McCann Erickson, Graphic Designer at Noisy Studio and Raíz Publicidad, and Junior Art Director at Ogilvy & Mather. Graduating from UDIT in Animation, 3D, and Video Games, I've been honing my design and illustration skills since the age of 15 through schools like ESDIP and TAI. I've published two books with Editorial Planeta and a comic with Cósmica Editorial. Additionally, I've crafted cover art for publishers such as Biblioasis and Dolmen, while contributing illustrations to media within the PRISA Group. In 2021, I celebrated my inaugural art exhibition: NEOKAMI, at the Canis Majoris Foundation. For more information, please visit my portfolio: https://rafamata.com/
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Ilustrador SeniorGrupo PlanetaMadrid, Es -
Senior IllustratorGrupo Planeta Jan 2024 - PresentIllustrator and Senior Designer for Mumablue, the children's personalized book publisher within the Grupo Planeta. I significantly contribute to the visual and graphic development of personalized children's stories, ensuring a high level of customization and adaptability for our customers.Responsibilities:- Lead the creation of illustrations that allow comprehensive personalization, facilitating the modification of characters by customers.- Responsible for composing scenes, designing backgrounds, covers, and lettering to ensure a cohesive visual experience in each story.- Merchandising Design: Design and illustration of adaptations for various products such as puzzles, mugs, and Christmas ornaments, maintaining the brand's visual identity.- Design and modification of fonts to ensure smooth adaptation to all available languages.Character Creation and Modification:- Individualized Design: Responsible for the individual design of each character, including creating turnarounds for their versatility in all poses, meeting specific customer preferences and requirements.Interdisciplinary Collaboration:- Work closely with writing and development teams to ensure a visually stunning and coherent narrative in line with the content of the stories. -
Profesor De ArteU-Tad Sep 2023 - PresentMadrid, EspañaImparto clases de dibujo e ilustración a alumnos del CFGS de Ilustración:- Estudio anatómico y gestual para generar expresividad- Composición y dirección de la mirada- Trabajo de retentiva y apunte al natural- Narrativa de la ilustración- Desarrollo de estilo personal y adaptaciones para cada proyecto -
Visual Development ArtistZinkia Entertainment Mar 2022 - Dec 2023Madrid, EspañaArt Department responsible for Pocoyo:- Character Design- Props Design- Environment Design- Preparation of 3D Model Sheets- Design and Creation of Textures in Substance Painter- Color Palette DesignAs Art Director in the 2D Animation department:- Background Design- Character Design- Styling and Color PalettesAs a 2D Animation Assistant:- Line Cleanup- Inbetweening- Design and FX Animations in Toon Boom Harmony for 2D series and Pocoyo -
Freelance IllustratorRafa Mata Jun 2013 - Jul 2022Madrid, Spain | Los Ángeles, UsaDevelopment of campaigns, Ready-to-prints, and Concept Art for Advertising and the Publishing market:- Storyboards for commercials and short films for McCann, Havas Media, and Universal Studios- Illustrations for advertising campaigns for Shackleton, Ogilvy & Mather, McCann, and 101- Concept Art for advertising campaigns on TV, social media, and point of sale- Ready-to-print for Advertising, Press, and Publishers- Publications for the Prisa Group and the Planeta Group
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Crítico De CineHuffpost Oct 2015 - Sep 2018Madrid, Comunidad De Madrid, EspañaCrítico cinematográfico y columnista de cine para el diario Huff Post, donde analizaba estrenos de importancia y realizaba reportajes extensos sobre el séptimo arte, desde un punto de vista artístico y económico. -
Senior IllustratorMccann Worldgroup Jun 2013 - Jan 2018Madrid, SpainFrom storyboards to ready-to-print productions, I developed Concept Art for Advertising, participating in the creative process of most important projects for leading clients, such as Coca Cola, Ikea or Repsol. -
Director De Arte / Art DirectorRaíz Publicidad Apr 2013 - Jun 2013Madrid Y Alrededores, EspañaDirector de arte y responsable de artes finales para trabajos de imprenta.
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Director De Arte / Art DirectorNoisystudio Aug 2012 - Mar 2013MadridDiseño gráfico y dirección artística para web, identidad corporativa y escenografía.Graphic design and art direction for web, corporate identity and set design. -
Diseñador Gráfico / Graphic DesignerOgilvy & Mather Advertising Oct 2011 - Aug 2012Madrid Y Alrededores, EspañaDiseño Gráfico en el departamento OnLine.Graphic designer for on line projects.
Rafa Mata Education Details
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Animaciones 3D, Juegos Y Entornos Interactivos -
Illustration -
Graphic Design
Frequently Asked Questions about Rafa Mata
What company does Rafa Mata work for?
Rafa Mata works for Grupo Planeta
What is Rafa Mata's role at the current company?
Rafa Mata's current role is Ilustrador Senior.
What schools did Rafa Mata attend?
Rafa Mata attended Esne, Escuela Universitaria De Diseño, Innovación Y Tecnología, Esdip Escuela De Arte, Escuela Tai.
Who are Rafa Mata's colleagues?
Rafa Mata's colleagues are Vincent Bastide, David López Porta, Ana Campos, Jose Fidel Varona Ruiz, Noa Sánchez Marquès, Purificación Salgado Díaz, Alfonso Coca Sánchez.
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Rafael Mata
Madrid
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