Rafael Mota work email
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I have around 15 years of experience in the Marketing Technology and Operations environment, working at digital and traditional agencies before joining a big CPG company. I mostly worked on elaborating comprehensive plans that connect business demands/objectives with the best technical solution (Tools, People and Processes). In the past years I worked mainly as the responsible to deploy technology global strategies and roadmap, building high-performance teams, monitor the project development and maintenance, control/boost the internal operations, and organizing executive forums for senior leadership (Marketing Solutions VP, Marketing and Media VP, Market Insights VP, CMO, and CTO).Communication and the power of synthesis were always my main skills, bringing an easy perspective to complex execution, allied to discipline, and a charismatic approach to keep the teams engaged even during stressful moments.I embrace and fight for diversity around me once I believe this is the only way to make things right.______Main Projects:- Development of ABInBEv Martech Center of Excellence;- Select, hirer and manage the Martech Ecosystem Stack;- Deployment of the draftLine (12 internal Marketing Studios) Marketing Technology Operations Roadmap;- Build and Deploy the Business Intelligence for Global Marketing, Media and Market Insights;- Implement the ABInBev Global Content Management System (Acquia/Drupal);- Global Loyalty Program Expansion: My Cooler / Colombia and USA (SessionM).
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Head De MartechUncoverState Of São Paulo, Brazil -
Chief Operations OfficerLocus.Ne Dec 2023 - PresentSão Paulo, São Paulo, BrasilA Locus é uma Digital Transformation Factory, que trabalha de de ponta a ponta no desenvolvimento de produtos digitais que ampliam os mercados de seus clientes.Aqui sou responsável pela operação geral da empresa, e da liderança das áreas de Martech, Design e Insights. -
Head Of Martech And Adtech | Engineering And OperationsLocus Custom Software Sep 2023 - Dec 2023São Paulo, São Paulo, BrasilFundação da vertical de Martech dentro da estrutura da Locus, com a construção das metodologias, processos, condução dos trabalhos com equipes internas e no cliente. -
Martech Specialist CollaboratorMakers Aug 2022 - PresentSão Paulo, São Paulo, BrasilA Corporate Education Solution was born from the research made by Makers with the main CMOs from Brazil, generating a set of training focused on the big pain points identified. My contribution is with the Martech Training as a specialist in this discipline. -
Martech And Adtech Consulting | Engineering And OperationsAlpargatas S.A. Sep 2022 - Sep 2023São Paulo, BrasilMarketing technology landscape consulting focused on the Media AdTech Strategy and Marketing Data Democratization. -
Founder Esu Martech | Engineering And Operations For MarketingEsu Martech Sep 2022 - Sep 2023São Paulo, São Paulo, BrasilSpecialized in consulting services dedicated to developing and managing technology and operations for marketing and media. After one year of operation, we became part of Locus Digital Transformation Factory. -
Senior Global Martech Director / Engineering And Operations (Partner)Anheuser-Busch Inbev Jan 2021 - May 2022Campinas E RegiãoDigital Products: Loyalty Program- Launched the consumer rewards platforms in the USA and Colombia with 1M+ registered users (on top of the SessionM platform);- Hired and scaled a team from 0 to 70+ talented technical team/engineers in Mexico to build the product capabilities;- Manage the technology, DevOps, and Scrum team.Digital Products: Global CMS (Acquia Drupal)Global Content Management System implementation, based on modules and components built as new features to become available for all locations.~50% cost-efficient for new website development. -
Global Martech Director / B. Intelligence And Draftline Enablement (Partner)Anheuser-Busch Inbev Jan 2020 - Jan 2021Campinas E RegiãoBusiness Intelligence and Boost Data Culture:- Management of a team of 40 people (50% internal / 50% Contractors);- 4 Squads split into Verticals: Consumer Data, Media and Creativity, Market Insights, DraftLine BI Assistance, and Operations Tracking.- BI tools: PowerBI, Looker/DataStudio, Datorama/Tableau.Draftline Martech Operations (12 Studios):- Media Planning: Scale SQAD Media Tools to all ABInBev locations (Agencies and Internal Media Team);- Boost Social Management Capabilities: CreatorIQ, SocialBakers/Amplify, Crimson Hexagon (Intense Training Season focus on Usage Improvement);- Creativity Measurement: PicassoLabs/CreativeX (Brilliant Basics and Implementation and Creativity Tracking System).Owned the budget of the global programs. -
Global Martech Director / Martech Center Of Excellence (Partner)Anheuser-Busch Inbev Jan 2019 - Jan 2020Campinas E Região, BrasilBuild the Global Martech Center of Excellence- Hired and scaled a team from 8 to 70+ talented Martech Specialists, Data Engineers, in Brazil;- Selection, hiring, implementation, and governance processes of the Martech Stack (around 27 tools);- Build teams culture and Global Operations (Global and Local Process + Tracking System);- Development of a Global Learning Platform + Professional Learning Tracks; (Owned platform based on Drupal);- Management of the tool's adoption and usage;Some tools under the team's responsibility:- Media Planning: SQAD Media Tools;- Consumer Data: OneTrust, ARM Treasure Data, Google Tag Manager;- Consumer 1:1: Salesforce Marketing Cloud, Clinch;- Creativity: Adobe Creative Cloud, PicassoLabs/CreativeX;- Social Tracking: CreatorIQ, SocialBakers/Amplify, Crimson Hexagon;- Project Management: Workfront.Owned the budget of the global programs. -
Marketing, E-Commerce B2B And B2B2C Demand It ManagerAmbev Jan 2016 - Dec 2018São Paulo, BrasilConsultant for all marketing technology demands in Brazil, accumulating the function of Head of technology and Operations for the Ambev E-Commerce for Bars and Restaurants Parceiro Ambev (novo.parceiroambev.com.br), and the Ambev Franchise E-Commerce (choppbrahmaexpress.com.br).Summary:- Agile Methodology Implementation / Technology Operations;- Build an internal Business Intelligence team for Sales and Operation Monitoring;- Salesforce Marketing Cloud implementation looking for 1:1 communication;- Integration of On-trade and Off-trade in the same back-end | Magento;- Overachievement of sales target in 2018. -
Senior Project ManagerF/Nazca Saatchi & Saatchi Feb 2014 - Jan 2016Digital Project Manager Team Leader: Develop campaign strategy and tactical plan for digital deployments(Websites, Apps, and Digital Ads Formats).Main Client: Skol.com.br (Ambev) -
Senior Project ManagerFbiz Feb 2011 - Feb 2014São Paulo Area, BrazilDigital Project Manager Team Leader: Develop campaign strategy and tactical plan for digital deployments (Websites, Apps, and Digital Ads Formats).Main Clients: Netshoes, Motorola LATAM, Heineken Brewery Brazil, Unilever Laundry, Hair Category, Toddy (Pepsico), Halls (Cadbury Adams). -
Project CoordinatorFbiz Jul 2007 - Feb 2011Digital Project Coordination: Develop campaign strategy and tactical plan for digital deployments(Websites, Apps, and Digital Ads Formats). -
Learning Activities CoordinatorLanguages Across Borders - Vancouver Feb 2011 - Aug 2011Vancouver, Canada AreaResponsible for the development of dynamics to improve student integration and outdoor learning activities besides local experience agencies. -
Operations AssistantDiscover Canada Tours Feb 2011 - Aug 2011Vancouver, British Columbia, CanadáOperations Assistant, supporting foreign students to travel across all Canadian territory.
Rafael Mota Skills
Rafael Mota Education Details
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Customer Experience Management -
Communication, Advertising, And Marketing -
Technical Programmer
Frequently Asked Questions about Rafael Mota
What company does Rafael Mota work for?
Rafael Mota works for Uncover
What is Rafael Mota's role at the current company?
Rafael Mota's current role is Head de Martech.
What is Rafael Mota's email address?
Rafael Mota's email address is ra****@****.com.br
What is Rafael Mota's direct phone number?
Rafael Mota's direct phone number is +5511212*****
What schools did Rafael Mota attend?
Rafael Mota attended Espm Escola Superior De Propaganda E Marketing, Universidade Presbiteriana Mackenzie, Etec Professor Basilides De Godoy.
What skills is Rafael Mota known for?
Rafael Mota has skills like Digital Marketing, Advertising, Publicidade, Ms Project, Marketing Digital, Microsoft Excel, Microsoft Office, Creative Strategy, Team Leadership, Web Analytics, Html, Photoshop.
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