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Rafael Mota Email & Phone Number
Head de Martech
at
Uncover
1 work email found
@ambev.com.br
1 phone found area 112
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Who is Rafael Mota? Overview
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Quick answer
Rafael Mota is listed as Head de Martech at Uncover, a with 93 employees, based in São Paulo, Brazil. AeroLeads shows a work email signal at ambev.com.br, phone signal with area code 112, and a matched LinkedIn profile for Rafael Mota.
Rafael Mota previously worked as Chief Operations Officer at Locus.Ne and Head of Martech and Adtech | Engineering and Operations at Locus Custom Software. Rafael Mota holds Customer Experience Management from Espm Escola Superior De Propaganda E Marketing.
Company email context
Email format at Uncover
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{first}.{last}@ambev.com.br
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AeroLeads found 1 current-domain work email signal for Rafael Mota. Compare company email patterns before reaching out.
Profile bio
About Rafael Mota
I have around 15 years of experience in the Marketing Technology and Operations environment, working at digital and traditional agencies before joining a big CPG company. I mostly worked on elaborating comprehensive plans that connect business demands/objectives with the best technical solution (Tools, People and Processes). In the past years I worked mainly as the responsible to deploy technology global strategies and roadmap, building high-performance teams, monitor the project development and maintenance, control/boost the internal operations, and organizing executive forums for senior leadership (Marketing Solutions VP, Marketing and Media VP, Market Insights VP, CMO, and CTO).Communication and the power of synthesis were always my main skills, bringing an easy perspective to complex execution, allied to discipline, and a charismatic approach to keep the teams engaged even during stressful moments.I embrace and fight for diversity around me once I believe this is the only way to make things right.______Main Projects:- Development of ABInBEv Martech Center of Excellence;- Select, hirer and manage the Martech Ecosystem Stack;- Deployment of the draftLine (12 internal Marketing Studios) Marketing Technology Operations Roadmap;- Build and Deploy the Business Intelligence for Global Marketing, Media and Market Insights;- Implement the ABInBev Global Content Management System (Acquia/Drupal);- Global Loyalty Program Expansion: My Cooler / Colombia and USA (SessionM).
Listed skills include Digital Marketing, Advertising, Publicidade, Ms Project, and 19 others.
Current workplace
Rafael Mota's current company
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Uncover
15 roles
Rafael Mota work experience
A career timeline built from the work history available for this profile.
Chief Operations Officer
A Locus é uma Digital Transformation Factory, que trabalha de de ponta a ponta no desenvolvimento de produtos digitais que ampliam os mercados de seus clientes.Aqui sou responsável pela operação geral da empresa, e da liderança das áreas de Martech, Design e Insights.
Head Of Martech And Adtech | Engineering And Operations
Fundação da vertical de Martech dentro da estrutura da Locus, com a construção das metodologias, processos, condução dos trabalhos com equipes internas e no cliente.
Sep 2023 - Dec 2023
Martech Specialist Collaborator
A Corporate Education Solution was born from the research made by Makers with the main CMOs from Brazil, generating a set of training focused on the big pain points identified. My contribution is with the Martech Training as a specialist in this discipline.
Martech And Adtech Consulting | Engineering And Operations
Marketing technology landscape consulting focused on the Media AdTech Strategy and Marketing Data Democratization.
Sep 2022 - Sep 2023
Founder Esu Martech | Engineering And Operations For Marketing
Specialized in consulting services dedicated to developing and managing technology and operations for marketing and media. After one year of operation, we became part of Locus Digital Transformation Factory.
Sep 2022 - Sep 2023
Senior Global Martech Director / Engineering And Operations (Partner)
Digital Products: Loyalty Program- Launched the consumer rewards platforms in the USA and Colombia with 1M+ registered users (on top of the SessionM platform);- Hired and scaled a team from 0 to 70+ talented technical team/engineers in Mexico to build the product capabilities;- Manage the technology, DevOps, and Scrum team.Digital Products: Global CMS (Acquia Drupal)Global Content Management System implementation, based on modules and components built as new features to become available for all locations.~50% cost-efficient for new website development.
Jan 2021 - May 2022
Global Martech Director / B. Intelligence And Draftline Enablement (Partner)
Business Intelligence and Boost Data Culture:- Management of a team of 40 people (50% internal / 50% Contractors);- 4 Squads split into Verticals: Consumer Data, Media and Creativity, Market Insights, DraftLine BI Assistance, and Operations Tracking.- BI tools: PowerBI, Looker/DataStudio, Datorama/Tableau.Draftline Martech Operations (12 Studios):- Media Planning: Scale SQAD Media Tools to all ABInBev locations (Agencies and Internal Media Team);- Boost Social Management Capabilities: CreatorIQ, SocialBakers/Amplify, Crimson Hexagon (Intense Training Season focus on Usage Improvement);- Creativity Measurement: PicassoLabs/CreativeX (Brilliant Basics and Implementation and Creativity Tracking System).Owned the budget of the global programs.
Jan 2020 - Jan 2021
Global Martech Director / Martech Center Of Excellence (Partner)
Build the Global Martech Center of Excellence- Hired and scaled a team from 8 to 70+ talented Martech Specialists, Data Engineers, in Brazil;- Selection, hiring, implementation, and governance processes of the Martech Stack (around 27 tools);- Build teams culture and Global Operations (Global and Local Process + Tracking System);- Development of a Global Learning Platform + Professional Learning Tracks; (Owned platform based on Drupal);- Management of the tool's adoption and usage;Some tools under the team's responsibility:- Media Planning: SQAD Media Tools;- Consumer Data: OneTrust, ARM Treasure Data, Google Tag Manager;- Consumer 1:1: Salesforce Marketing Cloud, Clinch;- Creativity: Adobe Creative Cloud, PicassoLabs/CreativeX;- Social Tracking: CreatorIQ, SocialBakers/Amplify, Crimson Hexagon;- Project Management: Workfront.Owned the budget of the global programs.
Jan 2019 - Jan 2020
Marketing, E-Commerce B2B And B2B2C Demand It Manager
Consultant for all marketing technology demands in Brazil, accumulating the function of Head of technology and Operations for the Ambev E-Commerce for Bars and Restaurants Parceiro Ambev (novo.parceiroambev.com.br), and the Ambev Franchise E-Commerce (choppbrahmaexpress.com.br).Summary:- Agile Methodology Implementation / Technology Operations;- Build an internal Business Intelligence team for Sales and Operation Monitoring;- Salesforce Marketing Cloud implementation looking for 1:1 communication;- Integration of On-trade and Off-trade in the same back-end | Magento;- Overachievement of sales target in 2018.
Jan 2016 - Dec 2018
Senior Project Manager
Digital Project Manager Team Leader: Develop campaign strategy and tactical plan for digital deployments(Websites, Apps, and Digital Ads Formats).Main Client: Skol.com.br (Ambev)
Feb 2014 - Jan 2016
Senior Project Manager
Digital Project Manager Team Leader: Develop campaign strategy and tactical plan for digital deployments (Websites, Apps, and Digital Ads Formats).Main Clients: Netshoes, Motorola LATAM, Heineken Brewery Brazil, Unilever Laundry, Hair Category, Toddy (Pepsico), Halls (Cadbury Adams).
Feb 2011 - Feb 2014
Project Coordinator
Digital Project Coordination: Develop campaign strategy and tactical plan for digital deployments(Websites, Apps, and Digital Ads Formats).
Jul 2007 - Feb 2011
Learning Activities Coordinator
Responsible for the development of dynamics to improve student integration and outdoor learning activities besides local experience agencies.
Feb 2011 - Aug 2011
Operations Assistant
Operations Assistant, supporting foreign students to travel across all Canadian territory.
Feb 2011 - Aug 2011
3 education records
Rafael Mota education
Customer Experience Management
Bacharelado, Communication, Advertising, And Marketing
Technical Programmer
FAQ
Frequently asked questions about Rafael Mota
Quick answers generated from the profile data available on this page.
What company does Rafael Mota work for?
Rafael Mota works for Uncover.
What is Rafael Mota's role at Uncover?
Rafael Mota is listed as Head de Martech at Uncover.
What is Rafael Mota's email address?
AeroLeads has found 1 work email signal at @ambev.com.br for Rafael Mota at Uncover.
What is Rafael Mota's phone number?
AeroLeads has found 1 phone signal(s) with area code 112 for Rafael Mota at Uncover.
Where is Rafael Mota based?
Rafael Mota is based in São Paulo, Brazil while working with Uncover.
What companies has Rafael Mota worked for?
Rafael Mota has worked for Uncover, Locus.Ne, Locus Custom Software, Makers, and Alpargatas S.A..
How can I contact Rafael Mota?
You can use AeroLeads to view verified contact signals for Rafael Mota at Uncover, including work email, phone, and LinkedIn data when available.
What schools did Rafael Mota attend?
Rafael Mota holds Customer Experience Management from Espm Escola Superior De Propaganda E Marketing.
What skills is Rafael Mota known for?
Rafael Mota is listed with skills including Digital Marketing, Advertising, Publicidade, Ms Project, Marketing Digital, Microsoft Excel, Microsoft Office, and Creative Strategy.
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