Raf Antonio Email & Phone Number

Boston, Massachusetts, United States

Velir is a Boston-based agency that designs and develops enterprise websites and digital marketing solutions.Clients: The Gates Foundation, Under Armour, Museum of Science• Led content strategy for The Gates Foundation's 2024 brand campaign "Stories of Impact," achieving 135k sessions and 166k pageviews.• Directed reporting initiatives for The Gates Foundation's Goalkeepers initiative, resulting in 467k sessions and 553k pageviews.• Overhauled operational systems and digitally rebranded the Boston Museum of Science in nine months, mapping and migrating 17 million rows of data across 38 types, and training over 100 Salesforce users and nearly 50 Ticketure users on web and point-of-sale interfaces for successful roll-out.

Rochester, New York Metropolitan Area

Truth Collective is an New York State-based creative company focused on crafting brand stories, business growth ideas, and above all, truths that make an impact.Clients: Genesee Brewing Company, Fannie Mae, Bryant & Stratton College, CooperVision, Willow Domestic Violence Shelter• Pitched and managed out-of-the-box social media campaigns. Led core POD projects and workshares, providing critical feedback to creative teams to ensure steady execution from concept to creation.• Promoted Bryant & Stratton College’s Esports program to Twitch’s audience, partnering with Cameo and award-winning Overwatch commentator Mitch Leslie, resulting in 203 total clicks, 199,357 impressions, 96% VCR, and .10% CTR with positive ROI.• Pitched and managed organic TikTok campaign for Punkzles jigsaw puzzles garnering 56,600 unique engagements with a 117% average engagement rate.• Managed 40+ post organic LinkedIn prospecting campaign producing 52,631 unique impressions.• Led, revised, and executed Bryant & Stratton College marketing strategies, including creative direction for video production and photography.• Created and managed an organic campaign on GIPHY, resulting in 12.3 million GIF views with minimal investment, achieving a significant ROI.

Brooklyn, Ny

WIMZE Digital is a New York-based Boutique Digital Marketing Agency that provides authentic, results-driven digital marketing services.Clients: Penn Mutual, MyWorth Finance, Indie Beauty ExpoAs Creative Director, I produced intensive brand identity guides, led internal and external brainstorms, managed in-house creative, and pitched new business initiatives alongside a small, albeit mighty team.• Supported B2B fintech start-up funded by Penn Mutual, empowering relationships between money and financial access, driving the creation of intensive brand style guides and content strategies.• Created groundwork for Shorty Award Nominated "Challenge Your Mind. Change Your Money" campaign for myWorth Finance generating 100k landing page views, 5m+ impressions, a 32% conversion rate, and 115k+ fearless community members.• Led market research brainstorms, pithing new business initiatives to meet strategic goals.• Planned, organized, and budgeted video and photo shoots, collaborating with production and creative teams.• Produced and edited creative proposals, decks, and communication materials for agency clients.

New York, Ny

Movement Strategy is a social-led creative agency.Clients: Disney, Under Armour, truTV, Warner Brothers, Cricket WirelessAt Movement, I led digital strategy for Under Armour and truTV where I created, pitched, and monitored organic and paid advertising campaigns including the Clio-awarded #truTVisAThing brand awareness campaign. I also lead ideation and brainstorm efforts for new accounts (including Disney, Warner Brothers, and Cricket Wireless), utilizing analytics for improving and benchmarking long-term strategic goals.• Led content strategy for Under Armour and truTV, creating, pitching, and monitoring organic and paid campaigns, including the 2016 Clio Entertainment Grand winning and Shorty Award nominated #truTVisAThing brand awareness campaign, leveraging Twitter to gain 391 MM impressions (+129% v YAGO), 28.2K Authors (+15x), 37.7K Mentions (+5x), and organic/earned impressions 3x over the prior year (297MM).• Surveyed social trends, directing strategy and copywriting for primary clients on Instagram, including Disney (30+ M) and Cricket Wireless (80K+).• Created and executed docuseries project to expand brand awareness for the immersive Under Armour Xpress web experience.

Brooklyn, Ny

Hatchet is a menswear boutique for the 21st-century adventurer that curates and produces contemporary and lifestyle apparel influenced by exploration, nature, and the outdoors.Clients: Nike, Filson, Topo Designs, New Balance, Red Wing Boot CompanyAt Hatchet I directed all digital marketing efforts, producing original video and digital content to support online and brick and mortar sales, follower acquisition, and brand goals. While there I created and managed social influencer programs, as well as collaborations with partner brands including pop-ups, limited-run merchandise, and R&D for new styles and products.• Developed and implemented a cross-channel digital marketing strategy that translates business and marketing goals into meaningful content deliverables for all social media platforms.• Collaborated with Nike and New Balance to seek creative ideas and concepts to further develop brand exposure through exclusive collaborative product marketing efforts.• Led e-commerce photography initiatives to boost sales performance, increase brand awareness while encompassing corporate brand standards and web style guides.

Brooklyn, Ny

Moondial is a Brooklyn-based fashion technology consulting firm, the nexus between silicon and style.Clients: Nike, Intel, KiaAt Moondial I produced communication materials, handled client communication, deck building, and concept proposals, collaborating with fashion and technology partners including Nike (Fuel band), Intel, and Kia.

Boston, Ma

American Apparel Inc. is a North American clothing manufacturer, designer, distributor, marketer and former retailer based in Los Angeles, California.In-house roleAs Regional Social Media Coordinator I produced social content for the Northeast US region of brick and mortar and online stores. There I facilitated social media events and local retail promotions, posting content daily on American Apparel’s social media platforms (Twitter, Instagram, Facebook, and Tumblr). I also spearheaded audience growth, expanding reach and impressions on all social platforms.