Yandeh is a tech startup with the mission to turn digital the retail distribution chain, creating value to manufacturers, wholesalers and retailers. As Head of Product & Design, I lead a multi-functional team composed by Product Owners, Product Designers, Marketing Content Creators and Tech Support Analysts.Through the work of this team, we created a suite of digital products from scratch to fulfil company's mission: a B2B marketplace that connects thousands of retailers with suppliers representing hundreds of brands; a sales force app to increase productivity and efficiency of the sales field team through analytics and IA features; an online platform with dashboards and insights to enable sellers to identify business opportunities and increase sales and margin.Key enabling skills: ensure teams understand the strategic plan of the organisation and its direct implications in the product roadmap and prioritisation; build a common Product Vision in the company aligning key stakeholders and senior leadership; promote the Product Vision throughout the organisation; advocate for the user experience keeping a close understanding of the user needs via constant research and immersions; support innovation and strong collaboration among teams; define, track and communicate key product metrics, goals and OKRs.

I worked for the Rappi courier app, leading the courier growth product vertical responsabile for the prospecting, onboarding, validation and training of new couriers across 9 countries in Latin America.My key responsabilities were: to increase the acquistion funnel rate by a product roadmap focused in removing friction and improving user's experience; to quickly identify bugs and bad functioning of the onboarding features blocking users to complete the application; to enhance the Rappi-ID, a proprietary identity verification platform to validate documents and identity across all countries that Rappi operates; to integrate the courier app with an external CRM platform to enable comms to couriers and to lead a global team of Product Owners located in different countries of Latin America.

I managed the ExperianID, a B2C digital product with millions of users, created to help consumers to verify their identity online and gain access to digital services as the GOV UK Verify, the Experian services for consumers and financial product providers.I led a team of POs and analysts responsible to scope and prioritize the product backlog in the development squads focused in increasing conversion of the registration funnel by removing friction and improving user experience; faciltting credentials recovery keeping a high login success rate; reducing Helpdesk contacts by making easier to create and validate the account and being compliant with all regulations and certifications like GDPR and ISO 27001.

Leading a team of POs responsible for the product implementation in the SME Digital Transformation project, launching the new product Consulta Serasa, a digital experience to facilitate small companies to purchase and access the Serasa credit reports through a 100% online website.Working along with the Design teams by performing research, interviews and usability tests.Cooperating with the software engineering team to create an architecture of APIs and promote a new agile culture and framework

Leading the innovation and disruptive projects in the business unit focused on funding 3 new value streams:- Storage of financial transactions outside the credit core: implementation of Central Registradora to enable financial institutions to register housing loans to comply with the Central Bank regulation. It became the market leader by winning a bid with the biggest mortgage bank in Brazil: Caixa.- B2B Positive Data capture of opt ins to enrich commercial credit reports and enable the launching of new products based on this new data set.- PoC with a 3rd party provider to design a new report line for Agro lending using a new data set from territory data captured by satellites to improve risk assessment of farmers based on legal compliance, crop productivity and weather forecast.

Management of different product lines in the business unit, focusing on sales growth, data differentiation and new product features:Business credit reports Relato, Concentre e Crednet (2015 to 2017):- Implementation of additional data add-ons in the reports enabling customization at a mass scale and revenue growth by expanding the list of additional data available. Partnership with Mastercard and public office bodies to expand the list of available data via add-ons and data differentiation against competitors. - Engaging groups of clients to share credit data to improve the quality of the reports complementing the financial records with the trading credit records.- Pricing strategy review by securing discounts with long terms contracts - Closer support to Pre Sales and commercial teams in charge for the key accountsPortfolio Monitoring & Alerts: Gerencie Carteira, MeAvise (2013 - 2015)- Scale up plan for the self monitoring and report MeAvise- Limiting the free access of reports via the Portfolio Monitoring and product price review- Big deals with key accounts in credit union and insurance segmentsCredit Scores (2010 - 2013)- Implementation of new statistic models of the business score to increase accuracy - Review of the visualization and look&feel in the reports- Developing of a new system to update scores in batch reducing the online calculation costs and enabling database selling

Growth strategy execution for Confie, a product recently launched to help clients to validate fiscal data to issue electronic invoices.Go to market actions execution as clients workshops, roadshows in strategic events, leads for the sales teams, incentive sales campaingsExecution plan for product availability monitoring and incident management support Sales product kit: commercial presentation, product guide, price table, contract, folder

Internship in the finance area learning credit & collection principles.

Internship at the Imports department learning about international trade, logistics and good's custom clearance.