Rafael Rivero Email & Phone Number

Mexico City, Mexico

Mexico City Area, Mexico

23º is a Lifestyle Marketing agency dedicated to create unique brand interactions through positive experiences._ Created and developed the agency from scratch, building and leading a group of thinkers, makers and doers, enabling them to produce high-impact results._ Conceptualized and launched cross-category product releases, energy spaces and influencer campaigns for Nike _ Served as an extension and creative partner for Nike internal comms_ Developed and executed a 3 year plan to introduce & position Gatorades GActive beverage in specific markets through influencer/media campaigns and multi-platform consumer experiences_ Creators of Sal A Valle Relay Race and Golfing Mexico Amateur Tour_ Developed visual identities, social media strategies and cultural calendars for Boutique Hotels, restaurants and start-ups

Greater Los Angeles Area

www.optimistla.com_ Ideated, designed and executed consumer and media product launches for leading brands: Nike, Hublot, RedBull, Disney_ Simultaneously managed multiple clients, projects, budgets and internal teams_ Established business in a new territory that would lead to a new agency office_ Developed top-level creative strategies to produce exceptional experiences

Greater Los Angeles Area

_ Produced and executed premium events and consumer experiences for Nike, Disney, Hublot and more_ Managed production vendors, event staff and travel logistics_ Supported account team in developed original concepts and content for brand strategies

Quiksilver Mexico

_ Introduced the brand to a new country and topicalized global marketing strategies to the new consumer_ Developed long term marketing plans that in 3 years would lead to being the #1 surf/skate brand in the country_ Secured commercial relationships with the country’s biggest retailers Liverpool, Palacio de Hierro _ Created and managed a team fo exceptional surf/skate/wake/bike athletes_ Developed consistent / local visual strategies for retail and in-store shops_ Managed forecasting, budgeting and team building for marketing and design _ Created and maintained strong relationships with allied brands RedBull, Monster and others

Quiksilver Mexico

Introduced Quiksilver to the Core Market, clients and important surf personalities in Mexico.Created a work relationship with Mexico's biggest department store (Liverpool). Opening corners, shop in shops, introducing action sports to the store. Managed this account for 1 year.