Rafael R. is a Studio Director at Miniclip. They is proficient in Spanish and English. Colleagues describe them as "I only have to thank Rafa for the time we spent together at Aquiris. He saw potential in me and gave me an excellent opportunity to fully use my capabilities as Game Designer, and now I'm in one of the best teams that I've ever worked with, always trying to surpass my own limits. He's the kind of guy who's always watchful for every team member around him, and always trying to make sure no one is left unheard. This along with his ability to manage stressful situations in a very calm manner makes him an excellent teammate. He's also a good friend who I've had the pleasure to share a lot of fun times with." and "Rafael serves flawlessly as the bridge between clients and the development team. He has a way with words and a vast knowledge inside the brazilian game industry."
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Studio DirectorMiniclip Mar 2024 - Present -
Product Director - 8 Ball PoolMiniclip Jul 2020 - Apr 2024Lisbon, Portugal- Develop and uphold the product vision for 8 Ball Pool.- Take charge of and refine the product's P&L to guarantee sustainable business expansion and profit.- Lead the whole spectrum of business operations, encompassing product roadmap, full development cycles, and all the product supporting teams, with an emphasis on growth and efficiency.- Report directly to the CPO, ensuring alignment with the executive team's expectations.- Supervise product design, live operations, production, analytics, UX, UA, QA, and CRM to deliver top-quality outcomes.- Lead and nurture a diverse team of over 60 skilled professionals. -
Lead Product ManagerMiniclip Mar 2020 - Jul 2020 -
Senior Product ManagerMiniclip Jan 2019 - Mar 2020Lisbon Area, PortugalResponsibilities- Manage end-to-end lifecycles for 8 Ball Pool mobile- Write feature specification and defining in-game flows, working closely with the studio game designers- Own the business goals for your products, taking decisions to meet market and company’s needs- Monitor game and market status to continually question assumptions and make adjustments to systems and campaigns- Collaborate with the Business Intelligence teams to drive in-depth data analysis and research that will inform product decisions- Manage game releases and promotional efforts on an on-going basis- Oversee creative development (art and design) of the games- Develop and maintain schedules and budgets- Ensure deliverables are achieved efficiently -
Independent ConsultantSelf Employed Sep 2018 - Dec 2018Porto Alegre Area, BrazilSupport Video Game Studios, Startups and Advertising Agencies in improving their process and better Product view by adopting Agile methodologies. -
Executive ProducerAquiris Game Studio Sep 2016 - Oct 2018Porto Alegre Area, BrazilExecutive Producer for Looney Tunes: World of Mayhem, a top tier mobile free-to-play mobile game, managing a multidisciplinary team of 50+ people.Main accountabilities:- Backlog and roadmap review with the publisher to define opportunies and high ROI features.- Propose new game features, based on quantitative and qualitative data and competition insights, providing design and UI feedback along its development.- Run features pre production, detailing functionalities, including story maps, to ensure teams alignment during the development phase.- Drive the day to day production across a multidisciplinary team, through milestone definition, sprint plannings, sprint reviews and sprint reports, as well as manage other production teams ensuring quality and production standards are met.- Support the game design team with game economy updates.- Manage the live ops and game economy updates releases.- Run multiple efforts to engage all teams on the day to day basis, by clearly communicating the objectives of the project and the reasons behind each decision. -
Development DirectorDena Feb 2016 - Jul 2016San Francisco, United StatesPosition split between San Francisco and Santiago office. I was responsible to transit the operations of a major F2P title from one office to the other. In that period, the game continued its performance as well its regular Live Ops calendar events. I was responsible to track project workflow for both Feature Development and Live Operation, Internal and External teams demands and translate these process to the new team, as well as keep remote teams working together. -
Lead ProducerDena May 2015 - Mar 2016Santiago, ChileGame Desgin/Producer position, with the goal of execute Live Operations for a F2P game. That involved the process of creating new content, design and tune events based on analysis using PDCA cycles. I also worked closed with the multi tasking team, including artist, UI and QA teams to achieve calendar demands. In that period I was involved with the creation and designing of new features, focused on high ROI results based on data analysis, players feedback and project opportunities.On the producer side I implemented the use of regular calendars and processes which lead to less usage of QA sessions, as well as the needs of less extra hours needed to achieve dates. -
Executive ProducerAquiris Game Studio Mar 2009 - Apr 2015Porto Alegre Area, BrazilI produced several browser-based games for advertising market in the early years and the later some IP based, premium mobile games, especially for Cartoon Network. During this transition, I helped the team to approach the video game industry production standards by presenting new methodologies and process to increase overall game quality. There were over 20 games delivered in this period, while the whole company transition from a startup to the most relevant video game company in South America -
ProfessorPucrs Dec 2012 - Mar 2015Porto Alegre Area, BrazilProfessor of the "Digital games post graduated course", lecturing on the entrepreneurship classes. -
ProfessorEspm Apr 2012 - Mar 2015Porto AlegreProfessor and coordinator of the "Introduction to video game development" course. -
Account ExecutiveW3Haus Apr 2008 - Apr 2009Project management and the main point of contact between client and the ad agency. Responsible to conduct a digital campaign development on its full cycle, from the briefing, through development to its release, ensuring budgets, dates and targets were met. -
Account ManagerDez Propaganda Nov 2007 - Apr 2008Advertising account manager, being the main point of contact between the client and the Ad Agency. Responsible to understand client demands, generate briefing for the creative teams, and follow up on campaigns creation up to their release. -
Associate Account ManagerEscala May 2006 - Nov 2007Porto Alegre Area, BrazilWorked as an account assistant, supporting the Account Director on the development of advertising campaigns for TV, press and internet. -
Marketing Events ManagerNando'S Mar 2004 - Aug 2004A freelancer position, where I was responsible to coordinate teams of up to 3 people, participating on public fairs, and directly communicate with the public bringing awereness to the brand. -
Financial AnalystGerdau S.A. May 2000 - Mar 2002Responsible for the validation and approval of payments to the suppliers, of the company's 80+ business units. -
Office AssistantGerdau May 1995 - May 2000Porto Alegre Area, BrazilVarious Jr. and assistant positions, with different office related responsibilities.
Rafael R. Education Details
Frequently Asked Questions about Rafael R.
What company does Rafael R. work for?
Rafael R. works for Miniclip
What is Rafael R.'s role at the current company?
Rafael R.'s current role is Studio Director.
What schools did Rafael R. attend?
Rafael R. attended Pontifícia Universidade Católica Do Rio Grande Do Sul.
Who are Rafael R.'s colleagues?
Rafael R.'s colleagues are Matthew Davies, Can E., Alessandro De Francesco, Sam O'donnell, Gabriel Macedo, Vinícius Madisson, Daniele Orfeo Lazzarin.
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Rafael R. Prudente dos Santos
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