Rafay Butt Email & Phone Number

United Kingdom

Led performance marketing efforts across various digital channels,resulting in a 70% reduction in Customer Acquisition Cost (CAC) and a 380% increase in app registrations.Developed and executed data-driven marketing strategies that enhanced campaign efficiency and effectiveness.Conducted A/B testing and performance analysis to refine ad creatives, contributing to a 50% increase in engagement rates and a 20% rise in overall ad performance.Collaborated with… Show more Led performance marketing efforts across various digital channels,resulting in a 70% reduction in Customer Acquisition Cost (CAC) and a 380% increase in app registrations.Developed and executed data-driven marketing strategies that enhanced campaign efficiency and effectiveness.Conducted A/B testing and performance analysis to refine ad creatives, contributing to a 50% increase in engagement rates and a 20% rise in overall ad performance.Collaborated with cross-functional teams to align marketing strategies with business goals.Utilized advanced analytics tools to generate actionable insights and reports, providing strategic recommendations that drove a 380% increase in App registerations and a 15% enhancement in campaign targeting accuracy. Show less

Gujranwala, Punjab, Pakistan

𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐞𝐝 𝐚𝐧𝐝 𝐋𝐞𝐝 𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞𝐫 𝐌𝐞𝐞𝐭𝐮𝐩𝐬: Spearheaded and organized regular meetups and networking events for freelancers in Gujranwala.𝐄𝐧𝐠𝐚𝐠𝐞𝐝 𝐰𝐢𝐭𝐡 𝐀𝐜𝐚𝐝𝐞𝐦𝐢𝐜 𝐈𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐢𝐨𝐧𝐬: Collaborated with Vice Chancellors and Directors-General of universities in Gujranwala to conduct freelancing awareness seminars, bridging the gap between academia and the freelance industry, and providing educational resources to aspiring… Show more 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐞𝐝 𝐚𝐧𝐝 𝐋𝐞𝐝 𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞𝐫 𝐌𝐞𝐞𝐭𝐮𝐩𝐬: Spearheaded and organized regular meetups and networking events for freelancers in Gujranwala.𝐄𝐧𝐠𝐚𝐠𝐞𝐝 𝐰𝐢𝐭𝐡 𝐀𝐜𝐚𝐝𝐞𝐦𝐢𝐜 𝐈𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐢𝐨𝐧𝐬: Collaborated with Vice Chancellors and Directors-General of universities in Gujranwala to conduct freelancing awareness seminars, bridging the gap between academia and the freelance industry, and providing educational resources to aspiring freelancers.𝐘𝐨𝐮𝐭𝐡 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐦𝐞𝐧𝐭: Worked on initiatives aimed at empowering the youth of Gujranwala Show less

Gujranwala, Punjab, Pakistan

𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬:Increased brand recognition through targeted campaigns and strategic outreach, achieving a 30% boost in brand recall in under 6 months.𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:Content creation and management across 7 major platforms (Facebook, Instagram, TikTok, Pinterest, Twitter, YouTube, and Google My Business).Grew social media following by 40% and enhanced engagement by 50%.𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬:Planned and… Show more 𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬:Increased brand recognition through targeted campaigns and strategic outreach, achieving a 30% boost in brand recall in under 6 months.𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:Content creation and management across 7 major platforms (Facebook, Instagram, TikTok, Pinterest, Twitter, YouTube, and Google My Business).Grew social media following by 40% and enhanced engagement by 50%.𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬:Planned and executed paid campaigns on Meta, resulting in a 20% reduction in Cost Per Acquisition (CPA) and a 15% increase in conversions.𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 :Developing strategies and managing marketing campaigns across print & online platforms.𝐓𝐞𝐚𝐦 𝐒𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:Supervising and managing a team of Web developers, Designers , and Supply Chain.𝐄𝐯𝐞𝐧𝐭 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:Organizing and managing events, such as product launches and photo shoots. Show less

Minnesota, United States

𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐞𝐭𝐮𝐩:•Created , Setup & Optimised Social Media Accounts & Pages.𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬:Develop strategies for increased brand recognition.𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:Create and manage content across various platforms like (Facebook,Instagram and Google My Business).𝐏𝐫𝐨𝐝𝐮𝐜𝐭 & 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:•Product Research & Performed Market… Show more 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐞𝐭𝐮𝐩:•Created , Setup & Optimised Social Media Accounts & Pages.𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬:Develop strategies for increased brand recognition.𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:Create and manage content across various platforms like (Facebook,Instagram and Google My Business).𝐏𝐫𝐨𝐝𝐮𝐜𝐭 & 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:•Product Research & Performed Market Analysis.𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐒𝐭𝐚𝐭𝐢𝐬𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:•Generating Monthly Performance Statistics•Utilizing Data Insights to Inform Future Strategies24/7 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐮𝐩𝐩𝐨𝐫𝐭:•Providing Round-the-Clock Customer Support Show less

Gujranwala, Punjab, Pakistan

𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠 𝐎𝐧𝐥𝐢𝐧𝐞 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞:Continuously monitor the Facebook and Instagram pages to assess the online presence.𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐔𝐬𝐞𝐫𝐬:Actively engage with users through comments, likes, shares, and direct messages.𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐢𝐧𝐠 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬:Foster stronger relationships with the audience through personalised interactions and content.𝐑𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫… Show more 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠 𝐎𝐧𝐥𝐢𝐧𝐞 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞:Continuously monitor the Facebook and Instagram pages to assess the online presence.𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐔𝐬𝐞𝐫𝐬:Actively engage with users through comments, likes, shares, and direct messages.𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐢𝐧𝐠 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬:Foster stronger relationships with the audience through personalised interactions and content.𝐑𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭𝐬:Provide recommendations and strategies for improving the page's performance.𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐒𝐭𝐚𝐭𝐢𝐬𝐭𝐢𝐜𝐬:Create and analyze monthly performance statistics to track growth and engagement. Show less

Specialization In Electronic Marketing

Brand Management Aligning Business Brand & Behaviour

Intermediate In Computer Science