Rafay Mustafa Email & Phone Number

Lahore, Pk

Canada

During my summer internship at UNBC, I will be working with the team of CTAAN-Centre for Technology Adoption for Aging in the North to explore the role of technology for aging population of Northern British Columbia. Along with working on my own project, I will be assisting my team in multiple research projects.

Over the years as a VA, I consulted with a wide range of brands, from start-ups to established enterprises, to understand their unique goals, target audience, and industry landscape along with developing comprehensive marketing strategies tailored to each client's specific needs, ensuring maximum brand exposure and engagement across various digital channels including Instagram, Facebook, YouTube, and Reddit. Using my experience, I conducted in-depth market research and competitor analysis to identify untapped opportunities, emerging trends, and potential growth areas and collaborated closely with clients to define their brand voice, value proposition, and key messaging, creating impactful content and campaigns that resonated with their target audience.

As a campus ambassador, I developed and executed innovative marketing strategies to increase brand awareness and engagement on campus along with collaborating with the marketing team to gather feedback and insights from the student community.

I served as the University Focal Person, establishing a strong partnership between Shell and our university. Supported recruitment efforts, connecting talented students with career opportunities in the energy sector. I worked closely with Shell and community stakeholders to develop and implement sustainable initiatives. Raised awareness and promoted responsible practices to reduce our ecological footprint.

As an AI Intern, I actively contribute to projects in the realm of practical AI. Leveraging my expertise in NLP, deep learning, machine learning, and data science, I work on dynamic initiatives that drive innovation and help solve community problems.

As the Team Lead of the Google Developer Student Club (GDSC), I had the privilege of leading a dedicated and highly skilled core team, working together to empower student developers and foster innovation in our community.During my tenure, I organized engaging speaker sessions, bringing industry experts and professionals to our university campus. These sessions provided valuable insights and knowledge sharing opportunities, allowing students to stay updated with the latest advancements in technology. One of the highlights of my role was organizing a hackathon that aimed to bridge the gap between startup culture and the innovative ideas that students possessed. This event provided a platform for students to collaborate, ideate, and transform their ideas into impactful solutions. Recognizing the importance of collaboration and networking, I successfully onboarded the GIKI Alumni Association, forming a strong partnership that enriched the experience of our members.As the Team Lead, I was entrusted with the responsibility of building a robust tech ecosystem within our university. Through my leadership and the collective efforts of our team, we were able to build a vibrant community of student developers, driving positive change and innovation within our university. I am proud to have led the Google Developer Student Club, where we not only nurtured talent but also fostered an environment of inclusivity and collaboration.

As a dedicated Campus Representative, I served as a vital link between PakLaunch and students, facilitating seamless communication and nurturing a strong brand identity.

As an AI junior intern, I gained valuable insights into the thriving Fintech start-up culture and its rapid expansion within the Pakistani industry. During my tenure, I actively contributed to optimizing app functionality through the integration of cutting-edge AI technologies.

Bachelor'S Degree, Artificial Intelligence

Activities and Societies: I have been an active part of Women Engineering Society, Google Developers Student Club, Microsoft Student Club.

Pre-Engineering

My two-year educational journey at Kinnaird College provided me with the perfect foundation that prepared me for university life..