•Creation of e-commerce service, consumer facing digital products, content management•Creation of order to delivery process (from customer order on website to physical product delivery)•Creation of marketing strategy (purchase occasions/ personas, customer value proposition, product lifecycle ,promotions, media )•Customers acquisition & retention•Creation of visual identification•Execution of marketing campaigns digital (SM, SEM, growth marketing) and off-line

• Brought prepaid business back on track after significant market shift related to obligatory prepaid sim cards registration (ARPU, Reloads, Activations/FC, Retention, Satisfaction)• Management of offers portfolio - all brands (T-mobile, Heyah, tuBiedronka, MIX) • Creating marketing plans and their execution with +16 mln PLN annual budget• Team leadership (7 direct reports)

• Planning and execution of marketing plans aimed at new customer acquisition in close cooperation with sales, marketing communication, IT, customer care, finance dept. and Liberty Global HQ)• Managing offers portfolio: bundles & single (DTV, Internet, Voice, Devices) for new customers• Team leadership (3 direct reports)• Responsibility for key business KPIs in acquisition (ARPU, customer value, acquisition volume, margin)

• Managing MIX offer portfolio to deliver best business results (acquisition, ARPU, margin)• Creation and execution of marketing plans for MIX offer category• Management of mobile devices portfolio (setting prices, planning sales volumes, cooperation with vendors)• Leading team of 5 junior/brand managers

• Responsibility for mobile devices portfolio in MIX category (selection of devices, setting prices, planning of sales volume, split per offer category, proposing heroes for marketing campaigns• Coordination of marketing campaigns with focus on mobile devices as heroes and cross promotions with vendors, proposing CVPs and RTBs for marketing communication, briefing agencies) • MIX offer creation (pricing, development of service packages, competitive analysis and recommendation of offer changes)

• Preparation of marketing plans for economy products in PM portfolio • Execution of marketing plans (DM, events, product changes, new product launches, product refreshments) in cooperation with PMI operations, sales, finance, advertising and event agencies

• Representing VISA and Wyeth clients in agency, proposing advertising activities for clients, coordination of ads production, cooperation with media.• Execution of VISA flagship Olympic Campaign, cooperation with marketing departments of all banks in Poland