- Internal-External Communication Strategy: Designed and executed external-internal communication strategies using PoliteMail and advanced email analytics. Created and distributed content for the monthly JD Journal and Banking Solutions newsletter, targeting over 27,000 employees. Achieved a 69% open rate, exceeding company benchmarks and improving team alignment.- Executive Communication Support: Partnered with executives to develop targeted communication plans and prepare impactful messages for Town Halls, using tools like PowerPoint and SharePoint for presentation and content delivery. Ensured alignment with strategic priorities, shaping narratives around new projects and organizational changes.-Inclusion Network Leadership: Led as the Communications Chair for the FIS Adelante Hispanic & Latinx Inclusion Network, producing trilingual (English, Portuguese and Spanish) communications to engage a diverse workforce. Managed Microsoft Teams group operations, coordinated membership campaigns, and drove community engagement, enhancing visibility and participation.

* Promoted from Senior Marketing Analyst to transform how story production and editing was managed across College magazines and digital properties. *Concurrently maintained previous position duties while expanding into a senior leadership role.* Elevated the quality of ghostwritten articles while supporting the President and Directors in conveying important organizational updates. * Improved external media coverage by revamping the College's press release strategy resulting in more frequent high-profile press interviews. * Boosted TV press coverage by 43% comparing 2018 to 2017.

*Conceptualized, wrote, and edited comprehensive market analysis and brand performance reports to identify opportunities to strengthen the College's reputation. *Advocated adherence to brand guidelines while serving as a critical asset of the President, internal communications team members, and other marketers.

At Endeleza, I assisted in writing articles and news about Kenya's organizations’ social work efforts.Our main objective consisted of making the institution known by the Brazilian and Kenyan national/local media and gathering new financial resources to maintain their primary school, which 200 kids and families in Kenya attended.

* Gained valuable experience managing fast-moving content development and editing while working in the advertising agency supporting several clients in diverse industries. * Selected by the biggest TV group in Parana State to write news articles and other content for the website, De Olho No Mercado (deolhonomercado.com.br)/Eye on the Market.

* Writing about the Prosecutor's team's daily actions to defend society and to cooperate with the local media offering good sources for TV, Newspaper, and Magazine pitches.* Photographic reporting, covering institutional events, and meetings as well.

* Cultivated quality relationships with an elderly community to lessen the potential for abandonment by writing thought-provoking papers for local media consumption. * Strengthened community fundraising support by better accentuating the mission of the organization. * Effectively wrote content for an online newsletter, the website, and social media pages with proper customization for each communication channel.* Preserved the reputation of the organization in the aftermath of a fire that caused the death of three elderly community members by proactively collaborating with police and distributing the facts of the investigation via press release. * Successfully enhanced the reputation of the institution by highlighting the value to the community post-crisis.

At SESCAP-PR, I had the opportunity to produce articles and breaking news about the economy and local business environment for the newspaper "Jornal dos Empresários de Serviços " - monthly circulation of 8,000 copies.During the period I had worked there, I was a formal student of the first semester at the Journalism School. This job taught me an important lesson about deadlines and how to write without bias, following the ethical codes of our profession.